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6 Steps to Get Your Blue Check



6 Steps to Get Your Blue Check

If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real deal. And fake accounts will have a tough time impersonating you.

It’s easy to apply for Instagram verification, but we did find some discrepancies between Instagram’s instructions and how it worked in real life. So we’ve detailed the process step by step in this article. We also added some tips to improve your chances of getting your application for a verified account approved.

What does it mean to be verified on Instagram?

The meaning behind Instagram verification is expanding. When the social media platform first introduced the blue verification check in 2018, it was to protect high-profile accounts from imposters while giving users confidence in who they follow.

Instagram verify - screenshot of an Instagram post from Ruffwear

More recently, Mark Zuckerberg announced a pay-to-play program called Meta Verified that lets any individual get the blue badge for a fee—no matter how notable they may be.

Meta Verified isn’t available to brands, though. If you’re a brand social media marketer or a business owner looking to verify your account, you’ll earn your check the old-fashioned way (which we’ll explain in a bit).

No matter how the blue badge winds up there, whenever you see it in an Instagram bio, it means Instagram has vetted the account and confirmed its authenticity.

Verification badges also show up in searches “to help people find the real accounts of people and brands,” according to Instagram.

verify Instagram - screenshot of an Instagram search for beauty brands

The bright blue checks are placed in prominent places so those accounts stand out against fan or fake accounts that may look very similar to the originals.

Why get verified on Instagram?

Instagram verification badges have become something of a status symbol because they were notoriously difficult to get. But the check mark offers a lot more to brands than a little blue bling.

  • Impersonation protection: Instagram will proactively monitor for verified account imposters.
  • Direct access to customer success: Verified accounts get access to human customer support.
  • Increased visibility (maybe!): Instagram has flip-flopped on this issue, first saying verified accounts will land higher in searches and then saying they won’t.

The exact benefits Instagram offers to verified accounts are in flux as they test the new Meta Verified program. But at the very least, blue-check accounts will be more trusted than non-verified accounts.

Can anyone get verified on Instagram?

Any person, brand, or organization is eligible to apply for Instagram verification. Individuals can now pay Meta and go through a brief process for their badge.

For brands and organizations, the old rules apply. This means proving to Instagram that your account meets these criteria:

  • Within the rules: Your account needs to follow Instagram’s Terms of Use and Community Guidelines.
  • Authentic: Your account needs to represent a real person, business, or organization (not a fake or fan account).
  • Unique: Your account has to be the only one representing a specific person or brand, although you may be able to have a separate account for different languages.
  • Complete: You need to have a complete bio—including a profile image—and have posted something on the account.
  • Public: You have to set your account to public to be considered for verification.
  • Notable: You or your brand needs to be searched for often, well-known, and featured in news sources.

Follower count isn’t a requirement for Instagram verification, so don’t hesitate to apply with a new account if you think you meet the above criteria.

6 steps to apply for Instagram verification

It only takes a few minutes to fill out the Instagram verification application. We found a few things worked differently than Instagram says they do, though.

Step 1: Log into your Instagram account and tap your profile picture

Make sure you’re doing this from the mobile app. Some features aren’t available from a desktop.

Step 2: Tap the Hamburger icon in the upper right

Instagram verify - screenshot of the LocaliQ Instagram profile

Step 3: Go to Settings and Privacy

Instagram verify - screenshot of a Instagram account menu

Step 4: Go to Business Tools and Controls

Instagram verify - screenshot of an Instagram account menu

Instagram’s instructions say to tap “Account” here. In our professional account, we had to tap “Business tools and controls.”

Step 5: Tap Request Verification

Instagram verify - screenshot of an Instagram account menu

Step 6: Fill out the application

Instagram verify - screenshot of the Instagram verification application

There are a few sections to complete.

First, fill in your name and submit a document proving your identity. Instagram says you can use a driver’s license, tax filing, or recent utility bill among a few other choices.

Then select a category like sports, music, or fashion and the country you’re best known in. You can also describe your audience (who they are, why they follow you, etc.).

Finally, add links to news articles or social media accounts that show that you’re in the public interest. This is where you’ll prove your notoriety.

Click “Submit” and you’re done!

After a few days, and maybe up to a month, Instagram will send their response to your notifications tab.

Use these tips to get verified on Instagram

Filling out the Instagram verification form is easy. The hard part is getting approved. These tips will help you get the green light for your new blue badge.

Create a killer bio and profile

Instagram plainly states that for an account to be verified, it needs to be complete. We suggest going beyond just filling out the basics and optimizing your Instagram bio to make it as engaging as possible. A creative bio will not only impress Instagram’s verifiers, but it’ll also improve your standing with people who visit your page.

Instagram verify - screenshot of an Instagram post from Friskies

Oh, and an optimized Instagram profile will also help you land atop search results, getting you more traffic and adding to your case for verification.

Grow your following

Instagram says that follower count is not a deciding factor for verification. And we believe them…sort of.

Sure, the verification committee may not look at how many people follow your account directly. But the more engaged followers you have, the more notoriety your brand gains. As your follower count increases, you get more people talking about your brand. That’s exactly the type of account Instagram tags with blue badges.

Start increasing your follower count with these 10 quick tips to grow your Instagram account.

Apply when your brand is hot

When you fill out the verification application, you want to share recent links to stories about your brand that prove you’re blue-check material. So the next time your company winds up in newspapers or you make a big announcement that’s likely to be shared, use that PR momentum to get Instagram verified.

Instagram verify - screenshot of a meme featuring Taylor Swift

Remember that Instagram doesn’t consider paid promotion towards your application, so focus on unpaid (aka earned) media mentions.

Do not try to buy a verification

Just like black hat SEO schemes, shortcuts to getting verified on Instagram will hurt you in the long run. So as tempting as they may sound, don’t fall for the scammers that say they can sell you a blue check.

Attempts to go around Instagram’s official process aren’t going to work. But even worse, they could lead to your account being penalized. A blue check is great, but a healthy Instagram account is better.

Instead of buying your way in, get more notoriety for your account by learning the best time to post on Instagram.

Remove links to other social media platforms

You can probably imagine why, but Instagram doesn’t love it when you include links to other social media websites in your bio. In fact, they say an account with cross-platform links won’t get verified. So if you want the blue check, ditch the social media links.

The exception to the rule is that you can link to your Facebook account since it’s under the same Meta umbrella as Instagram. And feel free to link away to your website, Instagram verifiers won’t care about that.


If at first you don’t succeed, try, try again. It’s a good motto for life and for getting verified on Instagram. That’s because you’re allowed to reapply if your first attempt doesn’t go your way.

Instagram verify - meme featuring Michael Scott from The Office

There are two things to remember. First, you need to wait at least 30 days before applying again. And if you apply a second (or third) time before receiving a notification on your first one, Instagram will cancel your application altogether.

Also, if nothing has changed in your status, it’s probably a waste of time to reapply. Engage your followers, get more brand mentions, and make some news-worthy announcements. Then go get that badge.

Instagram verification FAQs

Let’s make sure you have all the answers you need to launch a successful bid for Instagram verification with a quick Q&A.

How many followers do you need to get verified on Instagram?

This is a trick question because Instagram says follower count is not a deciding factor for verification. However, the more followers you have, the more chances your brand will get mentioned. And notoriety will definitely help your bid for a blue badge.

Can anyone get verified on Instagram?

Yes. You don’t have to be famous or a huge brand to get verified on Instagram. However, you do need to prove that your brand is in the public interest and that your account actually belongs to you.

How much does it cost for an Instagram verification badge?

It’s complicated. For your personal account, you can now pay either $11.99 per month (web) or $14.99 per month (ios or Android) for Meta Verified which gets you a blue badge on both Facebook and Instagram. Meta Verified doesn’t require the same proof of notoriety as the old-school blue badge.

For brands, there’s no fee to apply for Instagram verification, but you do have to go through a more stringent review process.

Build your brand with Instagram verification

A blue check badge in your Instagram account tells visitors that your account is run by the brand it represents. That’s an important level of credibility at a time when anyone can mimic a popular account.

To get verified on Instagram, follow these tips:

  • Create a killer bio and profile
  • Grow your following
  • Apply when your brand is in the news
  • Don’t try to buy a verification badge
  • Remove links to other social media platforms
  • Reapply if you don’t get in on the first try

Instagram, and social media as a whole, is an incredible resource for businesses. While you wait to hear back from Instagram’s verification team, check out this complete guide to social media marketing. It has everything you need to get more followers, create brand advocates, and generate leads and sales from any social platform.

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Running Performance Max Against Brand is a Waste




Brand Performance Max

If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental.

At our PPC agency, Taikun, where we manage tens of millions in Google ad spend per year, we have not seen this proposition supported by evidence. In fact we have found time and again that keeping branded terms live in PMax gives Google a license to waste your money.

Is Brand Search Incremental?

Before diving into the specifics of how including brand in PMax wastes money, it is important to discuss whether brand spend ever drives incremental revenue

Geo lift tests we have conducted on brand spend, within both shopping and search, with a number of brands, have found in each case that ad spend was found to be completely non incremental. That is, it generated no additional (net) revenue. This is supported by other companies which have seen similar results

Despite the lack of incrementality, there are situations where spending on brand makes sense. For example: To deter competitors or retail partners from bidding on your terms; product or service segmentation that meaningfully benefits from better control of landing pages; and when brand terms overlap with nonbrand searches.

Whether any of the above apply or not, it’s important to remember that when running brand there’s no guarantee it will drive incremental sales. If you have the volume to run a geo lift test, it’s recommended.

Understanding how the sausage is made

Regardless of whether running brand on search or shopping is incremental for your business, there’s one way to ensure it will negatively impact your incremental volume: running it in PMax. 

PMax gives you access to Google’s entire ad inventory. It promises to use machine learning to maximize your overall performance across Google’s entire ecosystem. This sounds great in theory. In reality, PMax is a way for Google to sell remnant inventory that you would not intentionally target because of its low quality. That poor performance can be hidden with spend against extremely high intent and high performing brand volume.

For example, if 10% of your spend goes to brand at a 20x ROAS and the other 90% goes to everything else at a 0.5x ROAS, your blend is a 2.45x. Performance looks good on the blend, but in reality you’re incinerating 90% of your ad budget.

This is not a theoretical example. We have seen this play out with varying degrees of severity in every PMax campaign we’ve looked at where brand was combined with nonbrand:

1716402362 272 Running Performance Max Against Brand is a Waste

You need to force PMax to work for its conversions. To do that you need to strip brand out completely.

How to Tell if Brand PMax is Wasting Your Budget

You can take a look at your own PMax campaigns and quickly determine if you’re wasting money on brand. If your PMax is performing at a better rate than other nonbrand volume in your account or your meta prospecting, you’re probably running a lot of brand. Likewise, if your campaign is consistently performing above the target, it is a dead giveaway there’s brand in there. Finally, if CPCs are lower than the rest of the account, brand is a likely culprit. 

You can also do a rough calculation of how much brand is generating witin the campaign. The insights report of PMax provides data on the search categories that are driving conversions. Add up all the conversions that are credited to search categories with brand terms and compare that to the overall campaign conversion volume. This will give you a rough idea of the percentage of conversions in the campaign being driven by brand. 

If it’s more than 30% of the overall conversions, you’re absolutely burning money and you should pull it out of PMax. 

Structuring Brand Outside PMax

Removing brand from PMax is annoying but not overly onerous. The first step is requesting Google adds a negative keyword list to your PMax campaign. Here is the form that includes a template to send in the name of your brand terms or dedicated PMax negative keyword list. This allows you to add negative keywords to your PMax campaign.

Note: The brand exclusions structure doesn’t do as good a job of excluding brand terms as a negative keyword list. 

Next, you need to set up a brand search campaign on either target impression share, or a manual bidding strategy. Smart bidding is a bad fit for brand search for the same reason we exclude it from PMax: it allows Google to waste money.

The goal with your brand search campaign should be to maximize the delta in real dollars between your spend and revenue generated.

If you’re managing an ecommerce brand, there’s one more campaign that needs to be set up (if you don’t already have one): A branded shopping campaign. A standard shopping campaign with a ROAS target that’s double your nonbrand target will ensure you’re capturing branded shopping inventory as well.

Adjust this target as necessary. Almost no nonbrand will make it into this campaign because PMax takes precedence over standard shopping.

With brand out of PMax, you’ll see volume on that campaign decline substantially as well as performance. Your overall account performance should increase substantially as well.

A Final Note on Google

The advertiser relationship with Google is currently broken. The Google antitrust trial has exposed what many of us in the PPC community have known for years: Google is squeezing advertisers to juice their own profits.

Whenever Google makes changes or encourages advertisers to do things, remember the relationship and ask yourself: “How would this benefit Google?”

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8 Fast Takeaways from Google Marketing Live 2024




8 Fast Takeaways from Google Marketing Live 2024

Similar to last year, Google Marketing Live provided a torrent of AI-fueled advances for advertisers. In all, nine presenters announced 30 products and features over the 90-minute keynote event.

In the upcoming days and weeks, we’ll examine each of these new products and features in-depth and share what marketers and advertising experts think of them as they roll out.

But for now, here’s a quick recap of the most important announcements from Google Marketing Live 2024.


8 biggest takeaways from Google Marketing Live 2024

The GML keynote was a fast and furious hour and a half. Here are the biggest announcements from the event.

1. Automatic ad placements in AI overviews

Just last week at Google I/O, Google announced the wider release of AI overviews in search results (formerly known as SGE or search generative experience). Now, Google is testing automatically placed Search, PMax, and Shopping ads in AI Overview boxes.

Google Marketing Live - screenshot of AI overview ad

The ads will show up in a block labeled “Sponsored” to separate them from the organic and AI-derived content.

These ads will show up automatically when they match the intent of both the query and the AI Overview; advertisers don’t need to take any action to target those placements.

2. AI-powered, personalized recommendations and advice

In another experiment, Google is using AI to speed along shoppers’ decision-making process for large or complicated purchases by offering personalized product recommendations.

Google used the example of someone shopping for storage space.

The user would search for “short-term storage” and click on a relevant ad. They would then enter a guided shopping experience where they could answer questions and provide a photo of what they wanted to store.

Google Marketing Live - screenshot of AI guided ad.Google Marketing Live - screenshot of AI guided ad.

Google’s AI reviews the details and suggests the right-size storage unit and related items like packing materials. The user then clicks through to a product page on the business’s website to finalize their purchase.

This ad feature is currently in the testing phase. If it’s successful, it will soon be available to other verticals.

3. AI creative asset production for PMax campaigns

Google announced more features and tools to help advertisers create PMax campaign assets faster and at scale. These new features include:

  • The ability to add brand guidelines for colors, fonts, and imagery.
  • Image editing is used to add and extend backgrounds, add objects, and alter image sizes to fit multiple ad placements (think of adding a plant and expanding the wall for a furniture ad).
  • Auto-generation of ads from a product feed.
  • Asset-level conversion metrics.

Google Marketing Live - screenshot of PMax ad creation.Google Marketing Live - screenshot of PMax ad creation.

4. AI-enhanced Shopping Ads

    Shopping Ads got another layer of AI treatment with several upgrades to create a more immersive shopping experience.

    Virtual try-on for apparel

    Google is expanding its virtual try-on (VTO) experience to apparel ads. Beginning with men’s and women’s tops, users will be able to see how individual styles look on different body types.

    3D product images

    Using Adidas brand sneakers as an example, Google showed off new 360-degree shoe views that can be featured in ads. Google generates the 3D images using images provided by the seller.

    In-ad, short-form product videos

    Advertisers can now incorporate short product videos—created by the brand or by influencers—into ads. The videos will be clickable and interactive, letting shoppers view related products and get styling suggestions.

    The ads will include product details under each video.

    5. New visually immersive ad formats and features

    Google shared that it’s expanding its demand-gen video ad campaigns by adding new options for advertisers. These features include:

    • Clickable stickers created from existing image assets.
    • The ability for users to swipe left to a branded YouTube landing page.
    • AI-generated animations based on static images.

    6. Cohesive first-party data management

    In a move to improve the quality of data used to guide AI outputs, Google announced that its Ads Data Manager platform is coming out of beta testing and is now widely available.

    Google Marketing Live - screenshot of Google performance dashboard.Google Marketing Live - screenshot of Google performance dashboard.

    Ads Data Manager lets advertisers aggregate first-party data from sources like YouTube, Google Ads, HubSpot, and Shopify to make it more visible and actionable. The platform also acts as a “check engine light” to help make sure marketers are using data safely and responsibly.

    7. Visual brand profiles on search

    Sellers can now create a brand profile for Search, including branded imagery, product deals, videos, and more.

    Brand profiles will also include reviews pulled from Product Listing Ads. It remains to be seen how much control advertisers have over which reviews are shown.

    8. New profit optimization goals in PMax

    Advertisers will be able to optimize ads for profit goals in Performance Max campaigns.

    Google says advertisers using the new profit goals saw a 15% uplift in campaign profit compared to revenue-only goals.

    What we didn’t see at Google Marketing Live 2024

    There was a lot for advertisers to be excited about in this year’s GML keynote, but a couple of topics stood out by their absence.

    No B2B-specific products or features

    Once again, the 90-minute Google Marketing Live session focused on the rollout of products designed to help business-to-consumer brands generate more return from their Google Ads investments.

    There wasn’t a single mention of a B2B company, example, or use case. For obvious reasons, we’d have loved to see some.

    No (or too few) small-business case studies

    By number, the vast majority of advertisers on Google are small businesses. Yet just about every example, case study, and customer story featured big brands using Google’s newest features to attract new customers.

    Additionally, the majority of example use cases for the new features announced at Google Marketing Live 2024 were for travel and ecommerce–industries that typically thrive in the search ads environment. Meanwhile, the typical small business wouldn’t be able to reap the same benefits from these new features.

    “Google Ads and YouTube ads for well-established brands should work. If it didn’t, it would be alarming. Show me a local business with impressive stats,” tweeted Julie Bacchini, President of Neptune Moon and Managing Director of PPCChat.

    Google Marketing Live - screenshot of a Tweet about Google Marketing Live.Google Marketing Live - screenshot of a Tweet about Google Marketing Live.


    Our hope is that Google will use AI to make advertising easier for smaller businesses with smaller budgets.

    What it all means

    We’ll dig deeper into all these announcements and new AI features in an upcoming post, but for now, the takeaway is clear: Google is investing heavily in AI across the board. We get the feeling that not all users are quite as excited about AI as Google is, and regardless, there are bound to be some hiccups, as with any new technology. But we’ll be here to help you all navigate the changes.

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How to Navigate Your Google Ads Suspension




Google Ads Account

Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension.

Don’t worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses puzzled and eager to restore their campaigns.

Whether you’re new to the concept of a Google Ads suspension or currently grappling with one, this article will explore Google’s policies, to help you understand common suspensions, and will offer guidance on resolving issues if you find yourself fighting a suspension.

Understanding Google’s Approach to Suspensions

Google says it prioritizes user safety and credibility over generating revenue from advertisers. With billions of ads and millions of advertiser accounts to manage, Google has implemented robust policies to ensure a largely secure online experience for users.

These policies are designed to uphold legal requirements and the safety of users. The challenge arises when legitimate advertisers unintentionally get caught in the same net as bad actors who are deliberately violating policies.

Google’s policies cover a wide range of areas, from preventing scams and illegitimate businesses, to safeguarding users against misleading ads and harmful websites. In the past year alone, Google flagged over 5.5 billion ads and suspended around 12.7 million advertiser accounts.

While these measures protect users, they also pose a significant challenge for businesses aiming to reach their audience through Google.

Common Reasons for Google Ads Suspensions

While the reasons an account has been suspended can vary, some are more common than others. Circumventing Systems, Suspicious Payment Activity, Unacceptable Business Practices, and Counterfeit Goods are among the top suspension types.

None of these suspension types are impossible to recover from. The team at StubGroup has worked with numerous accounts struggling with these types of suspensions and have successfully gotten them reinstated.

Types of Google Ads Suspensions

Google rarely provides detailed explanations for account suspensions. If you get flagged for a certain policy, Google does not give more information than that. Here’s a few of the most common suspension types and their potential causes:

Circumventing Systems

This suspension type flags tactics like cloaking, sneaky redirects, and creating multiple accounts to bypass Google’s system.

Obvious things that can cause this type of suspension are redirecting users to a different final URL than the one displayed in the ad, maintaining multiple accounts to run similar ads, malicious software, or using cloaking techniques to show different content to Google’s review systems and actual users. There are, however, many other, less common and often unintentional triggers for Google to suspend an ad account for circumventing systems.

Suspicious Payment Activity

This suspension involves issues with your payment method used for the Google Ads account.

Common causes include: Using virtual or prepaid cards, having multiple accounts with a history of suspension linked to the same payment method, or discrepancies in the payment details provided.

Unacceptable Business Practices

This suspension revolves around practices deemed unethical or harmful by Google, such as misleading claims or deceptive offers. It’s common to see this suspension type in verticals that are more heavily restricted by Google’s advertising policies.

Common causes include: Failing to deliver promised services, using misleading information in ads, or engaging in practices that violate Google’s guidelines on transparency and honesty.

Counterfeit Goods

Google issues this suspension if it suspects the account is advertising counterfeit products or unauthorized replicas. Businesses with original products and services can also be hit with a counterfeit good suspension if something about their business confuses Google’s algorithms.

Common causes include: Selling or promoting fake goods, using brand names without authorization, using misleading wording that could lead Google to think a product is counterfeit, or listing products that violate Google’s trademark policies.

The Technical Perspective

From a technical standpoint, most suspensions stem from insufficient or incorrect information on the website. They can also come about as a result of landing page issues, security concerns, and inconsistent payment details.

Google’s emphasis on user safety and positive experiences shapes its algorithms. That renders these issues of top importance, and the first to get flagged.

Navigating Your Google Ads Suspension Effectively

If you find yourself dealing with a suspended account, don’t panic. Instead, use these trusty tips to get through it.

  1. Don’t Panic: Everyone’s first thought is to create a new Google Ads account. Don’t be lured into this trap. Creating a new account is seen by Google as an attempt to circumvent their system and ignore the underlying problem. That new account might hurt your chances of restoring your suspended Google Ads account.
  2. Identify the Issue: Understand the specific reason for the suspension. Review the policy Google says that you have violated and compare the policy with your account or website for anything that could appear misleading or flag Google’s system. Finding the cause behind your suspension is crucial for an effective appeal.
  3. Review Everything: Conduct a thorough review of your website, landing pages, ad content, and payment processes. Check anything and everything that could seem malicious.
  4. Address Any Technical Issues: Promptly address any technical issues you find. If you don’t have someone in-house, work with experts to ensure everything is taken care of.
  5. Construct a Clear Appeal: When submitting an appeal for your suspended Google Ads account, provide a clear and concise explanation of the actions taken to resolve the issues. Google does not respond well to complaints against them or angry appeals. The best road to action is a calm, comprehensive appeal, outlining the resolved issues.
  6. Documentation: Keep detailed records of changes made to your website, ad content, or payment processes as evidence of your compliance efforts.
  7. Monitor and Iterate: Keep a record of your appeal. After submission, wait for an email from Google and monitor your ad account.

What if Google Rejects My Appeal?

If your appeal gets rejected, you may need to go back to the drawing board. Re-evaluate and scan for anything that could still be triggering Google’s system or reviewers, including the status of connected accounts and the payment methods used.

If Google provides feedback, use that as you audit your account, website, and any linked accounts that might be affected.

Analyze Google’s Response

When Google rejects an appeal, they reply with an automated email as to why it was rejected. From time to time, however, there will be clues as to why they rejected your appeal to help steer you in the right direction.

Making Changes

Depending on Google’s feedback, you may need to make more changes to your ad account, website, or the documentation you submitted with the appeal.

This includes reviewing and updating any payment method information to ensure it is current. Check there are no outstanding balances that could lead to account suspension.

Resubmit with Updates

After each change, review and revise your appeal. Ensure it addresses the concerns raised by Google and its policies. Once you are confident in your modifications, resubmit the appeal.

Persistence and Patience with Google

Google’s review process can take time, so patience is key. While you are suspended, explore different channels you may have overlooked before. There are many different ways to advertise, digitally and in print, who knows where you may find success.

Consider Expert Assistance

If you find yourself stuck in a cycle of rejections and suspensions, consider seeking expert assistance like the suspension team at StubGroup. Professionals with experience in dealing with Google suspensions can provide valuable insights, identify blind spots, and guide you through the process more efficiently.

When choosing a professional to work with, be cautious and thoroughly research the companies to choose a reliable and transparent company that will keep your information safe and maintain an open line of communication with you.

Strategies for Preventing Google Ads Suspensions

  • Stay Informed: Google is always updating their policies. Regularly review and stay updated on those policies to ensure ongoing compliance.
  • Comprehensive Compliance Training: Educate your team about Google’s policies and best practices so they are aware of what to avoid when operating both your website and ad account.
  • Audit Your Online Presence: Conduct regular audits of your website, landing pages, social media, and ad content to identify and address potential issues before any bigger problems can arise.
  • Security Measures: Prioritize website security. Implementing HTTPS and conduct regular security audits of both your ad account and website. Keep your software updated, and address vulnerabilities promptly.
  • Ad Campaign Monitoring: Actively monitor the performance of your ad campaigns. Look for signs of policy violations or content issues and address them. It’s crucial to maintaining smooth and efficient Google Ads campaigns that you adhere to Google’s policies to prevent suspensions and achieve desired results.

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