Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to targeting zip codes.
The recommendations from AI will boost the overall effectiveness of the campaigns, says Microsoft. Here the recommendations available:
- Fix campaigns that are limited by budget
- Set estimated mainline bids
- Add new keywords
- Fix ad groups that don’t have any ads
- Fix ad groups that don’t have any keywords
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