Microsoft Advertising Also Expands Phrase Match To Cover Broad Match Modifier

Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in…

December 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of…

Microsoft Ads LinkedIn Profile Targeting: A Review

Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media…

Taking a PPC holiday: how to take a break from your ads without disaster

Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust,…

How To Transfer Google Campaigns to Microsoft Ads

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along…

Top Tips To Get The Most From Microsoft’s New Shutterstock API

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft…

Microsoft Advertising forbids ads for government services offered by a third party

Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party. According to Microsoft…

Microsoft redesigns the Advertising Editor

Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to…

Microsoft opens a new beta with a redesigned Microsoft Advertising platform

Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft,…