For a long time now, brands have requested that their fans submit their images, videos, thoughts, and narratives. User-generated content is an integral component of marketing strategies for several companies. A brand can get a lot of traction from well-run UGC efforts.
Wondering what is UGC? It refers to the content that you publish on your blog, website, or individual written social media platforms and that is outside of your business.
Since UGC is typically earned, it generates highly sought traffic and interaction. If you are still feeling unsure about leveraging UGC in your social media marketing efforts, then read on to get more insights.
Why Is User-Generated Content Required for Brands’ Social Media Marketing?
Let us provide some justifications for why you ought to incorporate User-Generated Content into your social media marketing plan.
UGC Provides Diverse Content
User-generated content is produced by various people with various backgrounds and experiences with your brand. In addition, they each have their own manner of expressing themselves.
You can give your audience something fresh and engaging each time you share content when you use UGC as your primary source of social media content. Your audience is intrigued by your variety of content, they interact with you, and they eagerly anticipate your marketing efforts, which increases your user engagement like never before.
Social Proof is Generated Through UGC
Social media has a significant social proof component. It’s merely one of the factors that promote user-generated content. Every time a new social media trend emerges, its users including ourselves produce content around it.
User-generated content serves that purpose exactly. It gives your audience members a sense of social proof. When a client sees user-generated content in your social media marketing campaigns, they are amazed by how you have provided your customers with a platform to share their opinions. They are inspired to produce content for you, providing you with more user-generated content to use.
Increased Transparency With User-Generated Content
Users struggle to make decisions since there are so many brands growing on social media. However, adding user-generated content to your social media marketing plan gives your company a unique edge by adding transparency and authenticity.
A knowledgeable user who is not being paid for it produces user-generated content. And they’re doing it voluntarily and using social media to express themselves, which makes UGC raw. It increases trust with your prospects and enables them to make more assured purchase decisions.
How To Increase Sales By Including UGC on Social Media
Incorporate Social Media Widgets on Your Website
Your limitations don’t have to be restricted to the confines of social media when it comes to social media marketing. They can be expanded upon and applied to additional consumer touchpoints, such as websites.
If social media is the stage in the marketing funnel that allows you to connect with your target market, then the section where you welcome them is the part of your website because that is where they go to find out more about your business.
Why not make a good first impression and provide them with something they’ll find interesting, believable, and relatable? While social media widgets let you include your chosen social media content on your website, you may use this tactic to attract user-generated content that was made by your clients to your website.
Your website’s performance and dwell time will also improve as a result of this technique, as users will stay on your site longer to interact with the user-generated content.
Showcase User-Generated Content on Your Social Media Accounts
When you upload user-generated content to your social media business accounts, you can take advantage of the variety of content it provides to provide your social audience with some original content.
It will motivate your audience to interact with and recommend your content to their friends and family.
By including user-generated content, you can encourage your audience to interact with your content. As more users interact with you on social media, it reaches a wider audience, enabling you to increase the reach of your company. In order to avoid spammy comments and trolls in the comments section, there is an option to turn off comments on Facebook, Instagram, and other social media platforms.
Publish Social Media Ads
Paid promotions are available on social media sites like Instagram and Facebook. The markets for these promotions are distinct. You can adjust your promotions to better suit your target audience by using various ages, genders, locations, and keyword filters. This will help you achieve the most return on investment.
The disadvantage is that because these campaigns are open to all business accounts on these social media sites, social media is overrun with social adverts that consumers frequently ignore or skip.
So, how will you be able to survive? User-generated content is the answer. User-generated content is what will hold users’ attention when they get tired of skipping over branded and other photoshopped content, compel them to engage, and motivate them to act positively on your social media ads.
In today’s social media marketing space, user-generated content improves how brands interact with their audience and foster a conversational flow between the brand and its consumers. Furthermore, it provides brands with social listening opportunities that enable them to better understand and serve their customers.
This brings us to the end of this post and you are now aware of the few ways in which you can strategically include User Generated Content in your social media marketing moves. Go on and improve your social media marketing with UGC right away!
How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.
Nope – the solution’s much more simple. Mobile optimization!
Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.
Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.
What is Mobile Optimization Strategy?
First things first – what is mobile optimization, exactly?
Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)
It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?
Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.
Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!
How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips
Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:
- Provide a simple, clean checkout experience
- Add on-page product recommendations
- Offer more ways to pay
- Strengthen your CTAs – and their visibility
Read on for the full scoop.
1. Provide a Simple, Clean Checkout Experience
The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.
How exactly you do this will depend on how you’ve built your website. But a few broad tips include:
2. Add On-Page Product Recommendations
Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.
The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.
On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.
3. Offer More Ways to Pay
These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’
It’s a must-have. And, along with choosing the right web hosting provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.
Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.
Your job? To ensure your customers can pay with multiple different payment methods, including:
- Mobile wallets (such as Apple Pay and Google Pay)
- Credit and debit cards
Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.
And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.
4. Strengthen Your CTAs – And Their Visibility
When it comes to maximizing conversions, compelling call-to-actions are a must.
So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:
- Start with command verbs that create excitement and engagement.?
- Cultivate a sense of urgency?
- Demonstrate the benefit to the customer if they choose to take action?
Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?
One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.
Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”
Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.
So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!