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Brain Wallace On Promoting Infographics & What SEOs Are Missing

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Brain Wallace On Promoting Infographics & What SEOs Are Missing

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two, we talk about measuring the success of infographics and other uses for infographics. In part three we talked about what are good and bad infographics and the process of making them. Now the final part, part four, we talk about how to promote these infographics.

Promoting Infographics

Brain said that they spend weeks and weeks on promoting the infographics. Brain explained a lot of people have an incomplete understanding how far a piece of content can go. There is a wide spectrum of outlets and organizations, both large companies and very niche organizations that can use the piece.

So the initial marketing is a couple of weeks but then you can likely repurpose that infographics, or pieces of that infographic in the future. This is the argument of timeliness versus evergreen content, and the evergreen content works forever and may spike in the future without you knowing. It depends on the client goals and the scope of the project.

Visual story telling is another name for infographics but it also applies to speeches, videos, VR, AR, etc. He said when it comes to infographics, PDFs seem to work way better than using AR or VR. We spoke a bit about this and also spoke about the conflict between data journalists and infographic artists. Making infographics interactive is something that makes him cringe because it can be anything.

What SEOs are Missing with Infographics:

Brain said some SEOs simply do not value design and when SEOs make their own infographics they cut short with the design. Brain said stick with your lane, do your SEO and hire someone who really knows infographics to do it.

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Video Infographics:

Infographics in videos are often unnecessary he said, they can be amazing and cost a lot of money but are they worth it? He said it is about where to start, so make sure to start with PDFs and go from there. I discussed the YouTube channel The Infographic Show which I love because it is super educational and visual. Brain said it is super negative because it talks a lot about death, which is true – maybe that is why it like it. He also said not everyone is into videos and a lot of people like to scroll, which is probably why I personally stopped watching it.

We also briefly spoke about accessibility with infographics, he said they use alt text but they also will write out the blueprint in text on the page where the infographic is placed.

You can learn more about Brian Wallace @nowsourcing on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Google Writes In Court Document That Search Quality Continues To Improve

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Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

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Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

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Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Search Topics of Discussion:

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