SEARCHENGINES
Cars For Sale On Google Business Profiles & Local Search

Google is showing more and more cars for sales in the local search results. Saad AK spotted it the other day and shared a video of it in action and Riley Hope shared more details on how dealerships can get their cars in these spots. This reminds me of what we saw back in April of last year.
It is called Cars for Sale on Google Business Profiles (formerly Google My Business) and you need to fill out a form to be included. Google posted d details of this over here and wrote “Google is piloting a feature to surface cars for sale inventory on dealerships’ Business Profiles. Google users can then search, filter, and easily learn more about cars for sale, potentially directing customers to your dealership. The cars for sale inventory information is provided by car dealerships or their authorized partners. This program is currently being piloted with a handful of partners and we’re exploring ways we can work with a broader set of partners in the future to surface the most helpful and accurate information for Google users who are in the market for a vehicle. If you are a dealer or a partner who works with dealers and are interested in participating in this feature, fill out the interest form.”
Here is how the flow works from the local Google mobile search results:
Here is Saad AK’s video of how he sees it:
Google > Mobile
I saw Local Car Listings directly in SERPs.
It might be new.
Sending to: @rustybrick SIR. pic.twitter.com/aEnABBguWm
— Saad AK (@SaadAlikhan1994) January 5, 2022
I asked some local automotive SEOs about this:
This is Cars for Sale feature that dealers have to sign up for after gaining eligibility: https://t.co/MPdB3gtz6D
It’s a pilot feature and along the USA coast it’s pretty accurate, seen it a bit for dealers I work with across the USA. They’ve changed how it looks a few times
— riley hope (@reillyhope13) January 5, 2022
Looks like a different display layout for VLAs (vehicle listing ads) – still in limited beta
— Greg Gifford (@GregGifford) January 5, 2022
So if you do work with a dealership, you probably want to take advantage of it.
Forum discussion at Twitter.
SEARCHENGINES
Most SEOs Think Yahoo Won’t Be Able To Compete In Search

As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. What that means, we don’t know yet, but we do know Yahoo is thinking hard about how they can compete. Greg Sterling ran a Twitter poll asking if Yahoo has a shot at it, and most say, nope – Yahoo Search is dead on arrival.
The poll on Twitter asked, “Yahoo is planning to “relaunch” search. Is there a chance to revive it?” It received a nice number of responses, 631 responses. The results were not too optimistic.
- 43.7% said nope, dead on arrival
- 26.6% said depends on the UI/UX
- 29.6% said yes, now is the time
Here is that poll:
Yahoo is planning to “relaunch” search. Is there a chance to revive it?
— Greg Sterling 🇺🇦 (@gsterling) January 30, 2023
Personally, I think Yahoo has a good shot at it, better than most other companies. But time will tell and I am very much looking forward to seeing what Yahoo Search comes out with.
Forum discussion at Twitter.
SEARCHENGINES
Google Clarifies JSON-LD, Microdata & RDFa Are All Supported For Structured Data

Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all fully supported forms for structured data and Google Search. Google wrote, “all three supported formats are equally fine for Google, as long as they are valid and implemented properly per the feature’s documentation.”
The old paragraph in the documentation read:
Google Search supports structured data in the following formats, unless documented otherwise:
The new paragraph in the documentation now reads:
Google Search supports structured data in the following formats, unless documented otherwise. In general, we recommend using a format that’s easiest for you to implement and maintain (in most cases, that’s JSON-LD); all 3 formats are equally fine for Google, as long as the markup is valid and properly implemented per the feature’s documentation.
This was updated because Google’s Ryan Levering spotted the embedded tweet below, that shows there is confusion on which Google may or may not prefer. Ryan said, “We might need to tweak the wording for Google’s main structured data page.”
He said that Google “primarily recommend JSON-LD because sites screw up Microdata a lot more than they do JSON-LD because it’s embedded. We don’t have some secret plans to remove support for Microdata. Particularly for schema that is either very annotation/text heavy or very simple (so you don’t need to do meta tag gymnastics), Microdata can make more sense.”
Interesting that they are using ProfilePage markup for individual author pages. And wow, somehow it’s not in JSON-LD lol, but in microdata. ok ok 🤔 https://t.co/XKWZbzzMbL pic.twitter.com/Q0MQzG6W99
— 🐝 Olesia Korobka 💙💛🐝 (@Giridja) February 1, 2023
So Lizzi Sassman updated the docs to reflect this.
Forum discussion at Mastodon.
SEARCHENGINES
February 4th Google Search Ranking Algorithm Update

There may have been another unconfirmed Google search ranking algorithm update – this one also on the weekend, around February 4th, maybe kicking off on February 3rd. I am seeing signs from both chatter within the SEO community, and also, some of the tools are showing big swings around February 4th.
The previous updates we reported about was an unconfirmed update around January 26th, then on January 18th, then January 14th – you can see the full list over here.
SEO Chatter
Let’s start by looking at some of the chatter within the SEO community. There is chatter both at WebmasterWorld and here in the comments areas:
Global site traffic continued firm all day Thursday for me and ended at 140.3%. Today has started ok for a Friday.
Seeing some sharp increase in traffic as well. Tech based sites are performing really well. Around 40% increase overall. Although a good share of Chinese bot like traffic is also present.
So, my site got a lovely boost a couple of weeks ago. Keywords I hadn’t ranked for in years plus some I had never ranked for particularly well were appearing. Two weeks later and google have yanked the rug out from under me again. A keywod I was on page 1 for is now bottom of page 4. Another that I was page 1 for – page 8 now.
I’m seeing ranking hold relatively steady, but traffic has been much worse this week. The previous two weeks were unusually high though. Yesterday search was down 17% and the day before that it was flat, but traffic to my home page has dropped considerably again. Most of the decline is USA traffic
Feels like Google released another update on Saturday 4th, no?
I noticed big changes on all my websites around 4 pm GMT onwards.
Massive volatility spotted. Seeing crazy fluctuations in rankings too.
Maybe a G Update is just around the corner?
Got hammered yesterday – almost as bad as any core update.
The fluctuation that started 24-36 hours ago is increasing gradually.
Traffic was up this morning, up until 6am UK time, then zero traffic for 4 hours. 4 hours?? How is that even possible if throttling isn’t the case?
All this chatter was between February 3rd and February 5th.
Google Tracking Tools
Here are what the tracking tool are showing:
Have you seen any big swings in rankings or traffic with your site since the weekend?
Here’s the product review site that surged on 1/26 like others I saw. It reversed on 2/3… The other I shared remains up. Again, whatever Google is pushing is impacting some product review sites heavily. It’s like they creep in/out of the gray area for a short time & surge/drop: pic.twitter.com/nUd6M0JgGc
— Glenn Gabe (@glenngabe) February 6, 2023
Forum discussion at WebmasterWorld.
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