SEARCHENGINES
Daily Search Forum Recap: April 7, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
For the past couple days now, it seems many but not all, are having issues with Google Analytics real times reports being lagged. Did you know that Google Search Console removal cancellations take only a few hours? Microsoft Bing is testing a new side bar explore images feature. Google has new automative search comparison features. Google AdSense user based ads controls now work for authorized buyers.
Search Engine Roundtable Stories:
- Google Search Removal Cancelations Take Hours To Process & That’s Fast
Google redid their removal tool in Google Search Console in 2020 but the tool has generally always been quick. John Mueller of Google said in the past that it takes less than a day and that it is very quick. So one person tested it and said it took only two hours! - Real Time Google Analytics Latency Issues Complaints
Over the past day or so, there have been numerous complaints about Google Analytics real time analytics having serious latency issues. Some are saying the charts will show little to know traffic and then all of a sudden spike to show a tremendous amount of traffic. - Google Expands Automotive Search Comparisons?
Google may have expanded the search capabilities of the automotive and car search features. We covered last year a bunch of search tools for finding cars on Google Search. Now Google seems to be tweaking those to show more comparison views and features in search. - Google AdSense Makes User-based Ads Control Available To Authorized Buyers
Google AdSense made a small change to the user-based ads controls within Google AdSense. Now instead of it just being applied to Google Ads and Display & Video 360 ads, it is now also for Authorized Buyers. - Bing Tests Explore Images Sidebar Menu
Microsoft has been busy testing variations of explore features in Bing Search. Here is one showing a side bar menu that expands and when clicked on, takes you into Bing Image Search. - Day In A Life As An Atlanta Googler
Here is a video from Ashley, who works at the Google office in Atlanta. She posted a fun short Instagram video of the day in a life as a Googler. Here it is below:
Other Great Search Threads:
- “Isn’t that interesting? 🙂 -> Chrome 102 might help you figure out how trustworthy online shops are: “Once visiting the site, Google asked them if they wanted to see store reviews. Upon tapping it, a bottom card with user revi, Glenn Gabe on Twitter
- Are your JavaScript-framework pages not showing in Google’s cached view? Catch our latest episode of #AskGooglebot where @JohnMu speaks to why or why not this may be an indication of an issue., Google Search Central on Twitter
- Couldn’t help but notice who ranks #1 and #2 for “camera”, Lily Ray on Twitter
- Google Local Services Ads just added a bunch of new categories: * Beauty school * Driving instructor * Funeral home * House cleaning services * Massage school * Tutor * Veterinarian, Joy Hawkins on Twitter
- I personally don’t think there’s a single great answer for that query, but I also don’t think the top result are a good way to get closer (and I passed this on internal, John Mueller on Twitter
- Interesting that reviews can now be filtered on accounts when viewed on mobile. Topics include location of business reviewed. This may come in handy for spam hunting. #LocalSEO, Amy Toman on Twitter
- The number of Googlers wandering around aimlessly as they attempt to find their assigned desks and conference rooms their first time back at the office is way too high. If only we had some kind of Maps solution., Louis Gray on Twitter
- Google Chrome Privacy Guide Rolls Out, WebmasterWorld
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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