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Google AdSense User-based Ads Control Available To Authorized Buyers

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Google AdSense User-based Ads Control Available To Authorized Buyers

Google AdSense made a small change to the user-based ads controls within Google AdSense. Now instead of it just being applied to Google Ads and Display & Video 360 ads, it is now also for Authorized Buyers.

Google wrote “Starting May 6, 2022, the user-based ads control in AdSense will be updated to also apply to ads from Authorized Buyers. Previously this control only applied to ads from Google Ads and Display & Video 360.”

Authorized Buyers are ad buyers who act as an ad network, trading desk, or demand-side platform can buy inventory. These companies must buy on behalf of multiple advertisers. An ad exchange is an online, auction-driven marketplace where ad impressions are bought and sold in real time. Just like ad networks and yield managers, an ad exchange connects buyers with publishers looking to sell their ad inventory. Authorized Buyers have access to a real-time marketplace that helps buyers, such as ad networks, agency holding companies, and demand-side platforms maximize return on investment (ROI) across millions of seller sites.

User-based ads controls let choose whether or not you want to display ads that are based on users’ interests, demographics, and Google Account information.

Expanding user-based ads to include Authorized Buyers gives you more control over the sharing and use of your users’ visitation information.

There is nothing for AdSense publishers to do here unless you want to change your current user-based ads setting. Google said they will automatically apply your current setting to Authorized Buyers on May 6, 2022.

If you don’t want to show user-based ads, you can opt out of user-based advertising. To opt out, sign in to your AdSense account, then click Blocking controls and then All sites and then Ad serving. Then under “Personalized ads”, use the control with the red circle to opt out of user-based ads.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Daily Search Forum Recap: October 15, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years. Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search.


Search Engine Roundtable Stories:


  • Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements


    Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.



  • Bing Search Recipes Cheat Publishers?


    The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test.

  • Google Ads To Release New Penalties For Agencies & Third Parties


    Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include removal from programs, such as Google Partners, and account suspension.


  • Google Ads To Remove Data Older Than 11 Years Ago


    Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google’s servers. Google says if you want to hold on to the old data, make sure to download it before November 13th.

  • Google Search Tests Angled & Off-Centered Design Elements


    Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted – it just seems like an interesting test that should never see the day of light.



  • Arab Googler Conference


    Here is a video I found online of a recent event Google hosted at one of the offices named the 2024 Arab Googler Conference. The video shows there were speakers, presentations, food and gifts.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: October 14, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


A new video from a famous YouTuber talks about why Google is falling apart, it got over 1 million views in a couple of days. Google is testing replacing the full logo with the Super G logo at the top of the search results. Google Ads has a gross profit optimization campaign setting. Google is testing “top links” in the search results. And Bing “unshipped” 27 features, which ones to be exact, I don’t know.


Search Engine Roundtable Stories:


  • Why Google Search Is Broken Video Gets Millions Of Views


    Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named “Why Google Search is Falling Apart. The video goes through three reasons why Google Search is failing: (1) the results page, (2) SEO, and (3) AI changes.

  • Google Ads Adds Gross Profit Optimization Campaign Setting


    Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.

  • Google Search Tests Top Links Title For Sitelinks?


    Google is testing showing the term “top links” or “top links from…” in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.

  • Microsoft Unshipped 27 Bing Features


    Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of the core principles I am focused on. I am so proud that the Bing team has unshipped 27 features. Being brave enough to undo complexity is important.”

  • Google Search Tests Replacing Google Logo With Super G Logo


    Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page. I find it weird but I guess it can work?



  • Baby In The Google Bike Basket


    Here is a photo from the GooglePlex that caught my eye. It is of a newborn baby sitting in the basket of a Google Bike. Yep, a baby in a Google bike. The baby looks calm and collected.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search Ranking Volatility Spiking October 10th

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Google Logo Rumbling

Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools.

It seems we had another more significant shift in rankings in the Google Search results, although every day seems very volatile. But specifically, the 10th of October felt like more movement based on the signals I track.

To catch you up, the last time we reported on these changes was a pretty significant day on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so. And yep, now, we are seeing another big spike in volatility and chatter starting around October 1st and 2nd.

So what are we seeing now?

Google Tracking Tools

You can see some of the tools starting to spike again over the past 24 hours:

SERPmetrics:

Serpmetrics

Advanced Web Rankings:

Advancedwebranking

Accuranker:

Accuranker

Wincher:

Wincher

Mozcast:

Mozcast

Semrush:

Semrush

Data For SEO:

Dataforseo

Cognitive SEO:

Cognitiveseo

Mangools:

Mangools

Algoroo:

Algoroo

SimilarWeb:

Similarweb

Sistrix:

Sistrix

SERPstat:

Serpstat

SEO Chatter

Here is some of the chatter from the SEO communities here and at WebmasterWorld over the past day or so:

USA and Canada traffic are becoming increasingly tamped down this October…today I’m -48% at 11:30am for both countries. The two have basically gone hand in hand for years, so I think it’s one big North American market where Google is concerned.

I’m also seeing big swings in top ranking terms from day to day now…I can lose 10%+ of my top-10 ranking terms in a day, and maybe the next day all right back again.

Something big is just starting again my end! YouTube videos pushed to the very top above literally everything and mad different desktop to mobile results, huge swings, nalways a clear sign somethings starting, anyone else?

My USA traffic was down 16% yesterday, and search was down 7%. But Canada, UK, France were all down yesterday and I am noticing a hard clamp on USA/Canada traffic this entire week. Having hurricane hysteria 24/7 doesn’t help though.

Traffic is down in the United States for me as well. I don’t know if it’s because of the hurricanes and the mass destruction in the southeast or because of recent Google update.

Yes I am seeing 10% today from last Thursday so something is going on either the southeast issues or update. I noticed my rankings stayed the same.

Traffic is down the toilet today but I see no real change in the rankings. Who even knows.

That is just some of the chatter.

What are you all seeing?

Forum discussion at WebmasterWorld.

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