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Google AdSense User-based Ads Control Available To Authorized Buyers

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Google AdSense User-based Ads Control Available To Authorized Buyers

Google AdSense made a small change to the user-based ads controls within Google AdSense. Now instead of it just being applied to Google Ads and Display & Video 360 ads, it is now also for Authorized Buyers.

Google wrote “Starting May 6, 2022, the user-based ads control in AdSense will be updated to also apply to ads from Authorized Buyers. Previously this control only applied to ads from Google Ads and Display & Video 360.”

Authorized Buyers are ad buyers who act as an ad network, trading desk, or demand-side platform can buy inventory. These companies must buy on behalf of multiple advertisers. An ad exchange is an online, auction-driven marketplace where ad impressions are bought and sold in real time. Just like ad networks and yield managers, an ad exchange connects buyers with publishers looking to sell their ad inventory. Authorized Buyers have access to a real-time marketplace that helps buyers, such as ad networks, agency holding companies, and demand-side platforms maximize return on investment (ROI) across millions of seller sites.

User-based ads controls let choose whether or not you want to display ads that are based on users’ interests, demographics, and Google Account information.

Expanding user-based ads to include Authorized Buyers gives you more control over the sharing and use of your users’ visitation information.

There is nothing for AdSense publishers to do here unless you want to change your current user-based ads setting. Google said they will automatically apply your current setting to Authorized Buyers on May 6, 2022.

If you don’t want to show user-based ads, you can opt out of user-based advertising. To opt out, sign in to your AdSense account, then click Blocking controls and then All sites and then Ad serving. Then under “Personalized ads”, use the control with the red circle to opt out of user-based ads.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Google Product Review Updates Still Get Periodic Updates

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Google Product Review Updates Still Get Periodic Updates

Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

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Source: www.seroundtable.com

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