SEARCHENGINES
Daily Search Forum Recap: February 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has started to roll out the desktop version of the Google Page Experience Update – big whoop. Google Merchant Center has a new “shopping experience scorecard” and if you prove that you provide excellent customer experience, Google may give you a boost and more visibility in Google Shopping. Most advertisers said that Google Ads CPCs costs are up this year compared to last. Google AdSense publisher reports seem off, the homepage report is showing much lower earnings than the other reports. Microsoft Advertising launched dynamic descriptions ad texts for DSAs.
Search Engine Roundtable Stories:
Other Great Search Threads:
- I feel a @gregfinn Hulk moment coming on 🙂 -> Microsoft Ads announces auto-apply recommendations “By default advertisers will be opted in to auto-apply for all the 5 recommendation types” Although you can easily opt-out, rece, Glenn Gabe on Twitter
- Having links between the language versions of a site / page seems like a baseline usability element. That’s something I’d always recommend. I would not rely on hreflang to enable crawling of inte, John Mueller on Twitter
- How AI works in everyday life | Google AI, Barry Schwartz on Twitter
- I’m so very sad to hear about the passing of @aperfectcircle0 host of the CMO Asia Podcast 😢 I had the wonderful opportunity to meet him at Shenzhen in 2019 at an event, spent the day sightseeing with ot, Aleyda Solis on Twitter
- It’s possible to rely on a single source of traffic with SEO too though. IMO it’s critical to plan accordingly & diversify. Search can & does change over time; don’t make your site subject of the next., John Mueller on Twitter
- The Microsoft Bing team continues evolving search to be more relevant, visually immersive, and inspirational. Check out some of our new experiences across Bing that help you find ideas and information quickly and intuitively., Jordi Ribas on Twitter
- There is no generally valid answer to that question, sorry., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Publishes A New SEO Case Study

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.
As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”
So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…
In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”
They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”
Anyway, check out the case study if you do any video SEO, it is an interesting one.
Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…
Forum discussion at Mastodon.
SEARCHENGINES
Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.
Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”
John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”
Here is a screenshot of this conversation:
Do you agree?
Forum discussion at Mastodon.
SEARCHENGINES
Microsoft Bing Testing Infinite Scroll

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.
Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:
Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”
I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.
Forum discussion at Mastodon.
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