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Microsoft Advertising Launches Dynamic Descriptions Ad Text For Bing Search

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Microsoft Advertising Launches Dynamic Descriptions Ad Text For Bing Search


Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence. Keep in mind, Microsoft will eventually default these to work without any action on your part – so you may want to test it and see if you want to let that happen or prevent that from happening.

Microsoft said this will let you “supplement your generic static descriptions with more relevant information to your searchers and help drive more clicks.”

There is a setting in your Dynamic Search Ads (DSA) to enable this where your top dynamic descriptions will be part of your DSA Search Terms report. Microsoft said it will be updating to make dynamic descriptions the default option for creating new DSA campaigns in Microsoft Advertising online. Starting in April and over the next few months, Microsoft Advertising will enable dynamic descriptions for all existing DSA campaigns, with any advertisers that are in sensitive verticals remaining opted out for their existing campaigns. Additionally, if you’re showing static headlines in your DSAs, your ads will never show dynamic descriptions.

So keep this in mind, if you don’t like AI doing all your work, then you probably want to shut it off. Microsoft said advertisers affected by this upcoming change will soon be notified via email with instructions on how to opt out of this change if they desire.

Here is visually how it works:

click for full size

Dynamic description ad text are now available in the United States, Canada, United Kingdom, France, and Germany.

The help document on this should be over here (although, when I tried it, the link did not work).

Forum discussion at Twitter.





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SEOs Mixed On The Importance Of Domain Age As A Google Ranking Factor

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SEOs Mixed On The Importance Of Domain Age As A Google Ranking Factor

A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26% said no, it is not. The rest of the responses, 33%, said it depends.

Is is that poll – click through to read the responses:

Now, what does Google say? Well, Google says no, domain age doesn’t matter for SEO, Google said in 2017. Google also said old domains don’t have a benefit over old domains. In 2016, Google said 2018, 2017, 2016, we’ve covered Google saying that they do not use domain registration length as a ranking factor before but it was back in 2009. We even discussed this topic a few times in the past and each time, we discussed it it came back up. In fact it didn’t stop domain registrars from using this as a marketing tactic.

But SEOs often do not agree with Google, as you can see above.

Forum discussion at Twitter.



Source: www.seroundtable.com

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