Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for merchants who provide an “excellent customer experience.” In short, if you provide a good customer service, Google will reward you with higher rankings and more visibility in Google Shopping search.
The email says the Shopping experience scorecard will be based on metrics such as:
- Delivery time
- Shipping cost
- Return cost
- Return window
Then if you do well on these metrics, Google said your listing may be eligible for:
- A boost in ranking
- A badge
- Other benefits that will help consumers find your business
Google added that “you will not be penalized if you don’t offer a certain level of customer experience or if you don’t link some or all the metrics to your Merchant Center.”
Google has this help document that explains more, such as that this “program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window.” The ratings range from “Excellent”, “Comparable”, or “Opportunity” on each metric.
To see your performance for each metric and your overall score, first sign in to your Merchant Center account, then from the navigation menu, click Growth, then click Shopping experience scorecard. To earn a badge, you must perform well relative to other merchants in all the required metrics. All metrics are calculated daily and have a lookback period to ensure sustained performance.
There are more details on that help document.
Here is a screenshot of this email from Menachem Ani on Twitter:
He shared that if you are logged in to your Merchant Center account you will see this:
— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ (@MenachemAni) February 22, 2022
I do like this but I wonder if this can be faked and thus manipulated to gain rankings and more exposure in Google Shopping.
Forum discussion at Twitter.
He said this is recent advice based on seeing a “bunch” of emails with complaints from SEOs where they see “lots of dups reported in Search Console.” He said when he tried to load the pages in his browser, it “took forever to load,” “so rendering timed out (my most likely explanation) and we were left with a bunch of pages that only had the boilerplate. With only the boilerplate, those pages are dups,” he added.
Here is what Gary posted:
I have a bunch of emails in my inbox where the issue is that the centerpiece took forever to load, so rendering timed out (my most likely explanation) and we were left with a bunch of pages that only had the boilerplate. With only the boilerplate, those pages are dups.
Gary later added on Mastodon, “Search engines are in fact very similar to a user’s browser when it comes to indexing, but a user doesn’t access billions of pages (or however many search engines typically access) every day, so they must have stricter limits.”
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