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Google Shopping Experience Scorecard To Promote Merchants In Search Who Provide Excellent Customer Service

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Google Shopping Experience Scorecard To Promote Merchants In Search Who Provide Excellent Customer Service


Google is emailing folks who use the Google Merchant Center about a new Shopping experience scorecard that will be used to boost rankings in Google Shopping, amongst other benefits, for merchants who provide an “excellent customer experience.” In short, if you provide a good customer service, Google will reward you with higher rankings and more visibility in Google Shopping search.

The email says the Shopping experience scorecard will be based on metrics such as:

  • Delivery time
  • Shipping cost
  • Return cost
  • Return window

Then if you do well on these metrics, Google said your listing may be eligible for:

  • A boost in ranking
  • A badge
  • Other benefits that will help consumers find your business

Google added that “you will not be penalized if you don’t offer a certain level of customer experience or if you don’t link some or all the metrics to your Merchant Center.”

Google has this help document that explains more, such as that this “program will monitor the experience you provide to customers in several areas, including shipping speed, shipping cost, return cost, and return window.” The ratings range from “Excellent”, “Comparable”, or “Opportunity” on each metric.

To see your performance for each metric and your overall score, first sign in to your Merchant Center account, then from the navigation menu, click Growth, then click Shopping experience scorecard. To earn a badge, you must perform well relative to other merchants in all the required metrics. All metrics are calculated daily and have a lookback period to ensure sustained performance.

There are more details on that help document.

Here is a screenshot of this email from Menachem Ani on Twitter:

click for full size

He shared that if you are logged in to your Merchant Center account you will see this:

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I do like this but I wonder if this can be faked and thus manipulated to gain rankings and more exposure in Google Shopping.

Forum discussion at Twitter.





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Google Updates Video Best Practices For Thumbnail Transparency

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Google Updates Video Best Practices For Thumbnail Transparency

Google has added one line to its video best practices document explaining that you should have at least 80% of your thumbnail pixels have little or no transparency to enable video indexing.

The new line was added over here and says “Transparency: At least 80% of the thumbnail’s pixels must have an alpha (transparency) value greater than 250.”

This is specifically under the “ensure your videos can be indexed” section of the document.

So if you want those videos or video thumbnails indexed, make sure they are not that transparent.

Forum discussion at Twitter.

Source: www.seroundtable.com

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