SEARCHENGINES
Daily Search Forum Recap: May 12, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has released a ton of new search related features at Google I/O – the story below quickly catches you up on all of those announcements. Google Analytics, Universal Analytics 3, updated the title of its real time metrics to say “in the last 5 minutes.” Google won’t and can’t manually change the search results. Google Ads updated its performance max best practices with more details on the final URL expansion. Google Search Console can stop collecting data after inactivity. Microsoft Bing has a section for interesting reads.
Search Engine Roundtable Stories:
- All The Search Related Announcements From Google I/O 2022
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more. - Google Won’t & Can’t Manually Change The Weird Search Results For HubSpot
The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot’s home page is not the number one listing in Google Search for a query on HubSpot. - Google Universal Analytics Real Time Reports Now Changed To “In Last 5 Minutes”
Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes.” This is instead of it showing real time analytics for “right now.” It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4? - Google Search Console May Stop Collecting Data After Inactivity By Site Owner
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile? - Google Ads Updates Performance Max Best Practices With More On Final URL Expansion
Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context. - Microsoft Tests Bing Interesting Reads
Microsoft seems to be testing a search carousel titles “interesting reads.” This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs. - Mariachi Band Member In Mexican Sombrero At Google Dublin Office
Here is a fun photo of one of the members of that Mariachi band who played to welcomes Googlers back to the office – he is standing next to the Google office sign in Dublin with his Mexican sombrero.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Ad Revenues Down 3.6% Year Over Year

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.
Here is the snippet from the earnings report showing that:
Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.
Here is a look at Google’s earnings numbers for the past 3 years:
You can see that Q4 2021 was higher than Q4 2022!
Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”
Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.
Forum discussion at Twitter.
SEARCHENGINES
Microsoft Bing ChatGPT Search Interface Screenshots?

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).
Owen shared these screenshots on Twitter and then posted more details on Medium.
Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:
Here is his screenshot of the results, the answers being returned:
And here is the GIF he made of this:
It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.
Forum discussion at Twitter.
SEARCHENGINES
Google Revamps The Canonicalization Search Help Documentation

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.
The three sections include:
All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.
With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:
Friday ramble: you can stack canonicalization signals to strengthen that hint.
You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?
If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.
Recently, Gary also mentioned to use absoluate URLs for rel-canonical.
So check out these new docs and learn a bit more on canonicalization and Google Search.
Forum discussion at LinkedIn.
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