Microsoft Bing Interesting Reads

Microsoft seems to be testing a search carousel titles “interesting reads.” This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs.

Here is a screenshot from Khushal Bherwani on Twitter:

Here are more screenshots:

1/2 🧵 Another example found for the same – “Interesting Reads” in Microsoft Bing.

cc – @rustybrick pic.twitter.com/yofXaLCTBZ

— Khushal Bherwani (@b4k_khushal) May 4, 2022

Again, I cannot replicate this, so I do wonder if this is a test or some sort of regional feature?

Glenn noticed this as well and hmm…

Checking out Bing’s “Interesting reads” carousel and just saw a new SERP call-to-action for Microsoft’s TakeLessons site/service. IMO, this sort of needs a (bigger) disclaimer… More than “Powered by Microsoft”. pic.twitter.com/16Wm50j7VB

— Glenn Gabe (@glenngabe) May 12, 2022

Forum discussion at Twitter.