Connect with us

SEARCHENGINES

Google Updates Performance Max Best Practices With More On Final URL Expansion

Published

on

Next Version Of Google Ads Editor To Gain Performance Max Campaigns

Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context. This was supposedly added within the past few weeks.

Ginny added these additions were added mostly based on questions asked on social – so clarify any of those questions.

Here is what was added:

  • If you create a Performance Max campaign for online sales goals with a Google Merchant Center product feed, we strongly recommend that you include additional creative assets in order to help drive the best performance. If creative assets are not provided, in some cases, we may help auto-generate the following assets on your behalf:
  • Videos are auto-generated based on the provided text and image assets.
  • If you turn on the final URL expansion feature, headlines and descriptions may be auto-generated for Search text ads based on the provided final URL. This is not available to campaigns with exclusively store goals.
  • Headlines and descriptions are auto-generated based on the provided final URL. This is not available to campaigns with exclusively store goals.

Here is the confirmation tweet from Google:

Forum discussion at Twitter.

Source: www.seroundtable.com

Advertisement

SEARCHENGINES

Happy Fourth of July – Google Doodle

Published

on

Happy Fourth of July - Google Doodle

Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I’d embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).

I have a ton to post but I’ll hold it all for tomorrow and let you all rest.

Have a wonderful July 4th and speak to you all tomorrow, July 5th.

Forum discussion at Twitter.



Source: www.seroundtable.com

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish