SEARCHENGINES
Google Ads Adds New Ads & Reporting Insights For Holidays
Google announced several new features for the upcoming holiday season; yea, it is coming… These features include Customer Acquisition with High Value optimization, local ad changes, new product reporting, and more visibility for your Google shipping ads.
(1) Customer Acquisition with High Value optimization: For those using online sales goals for Performance Max campaigns, advertisers can now optimize for new customers with a high predicted lifetime value, Google said. The new Customer Acquisition with High Value optimization enables you to simultaneously “reach new high- and average-valued new customers while also engaging existing customers,” Google wrote.
If you want to try out this beta, Google said reach out to your Google account team. There may be more details on this over here.
(2) Google has enabled the “pickup later” annotations for all merchants who don’t have a local inventory feed.
(3) Google expanded access to the Search top slot ad format for businesses using Performance Max for store goals. This interactive format displays business information, such as open hours, and prompts customers who have shown explicit local shopping intent (like searching “near me”) with the right business actions, such as directions or calls.
(3) Google said it “dramatically reduced” the average onboarding time for local inventory ads and introduced a new local store unit ad format. This new format combines available inventory data from your local product feeds with imagery and information from your business profile to better showcase your store to potential customers.
(4) Google updated the product page with more details about product issues. These include reporting on out-of-stock inventory, high bidding targets (like ROAS), or missing feed information.
Here is a screenshot:
(5)Google updated the Performance Tab in Merchant Center to make easier to access product, pricing, and competitive performance insights. In a single tab, you can see your bestselling and popular products on Google, understand which products have the highest click-potential, and evaluate your product pricing and visibility compared to competitors.
(6) The deals and shipping annotations on your Google Shopping ads and free listings will get more visibility and personalized, Google said.
Your promotions can be targeted to shoppers based on specific zip codes, states, or product categories they’re interested in. You can also expect new same-day delivery and return information to appear on certain offers, in addition to your deal annotations. Google said you should “ensure your product feeds and promotions are updated with the latest information, and fix your promotions disapprovals to access these annotations.”
(7) 3D images in Merchant Center are expanding. Google said that now directly through Merchant Center, you can provide these 3D image assets to be displayed in Search through your free listings. If you don’t have these 3D assets, you can create them using a handful of 2D images by uploading them to Manufacturer Center, Google added.
There are some other non-search related changes also, so check out the details over here.
Forum discussion at Twitter.
SEARCHENGINES
Daily Search Forum Recap: April 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Microsoft Advertising has officially added Copilot to help advertisers using AI. Tuta complained to regulators over its ranking drop with the Google core update. We saw the same person rank in Google Search with multiple entities. Google renames product sites to product websites. Google Search App has a neat screenshot feature. I am offline today, all these stories were pre-written and scheduled, including this newsletter.
Search Engine Roundtable Stories:
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Copilot Now In Microsoft Advertising Platform
Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform. -
The Same Person With Multiple Entities In Google Search
Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query. -
Tuta Complains To EU Regulators Over Google March 2024 Core Update Ranking Drop
Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update. -
Google Search App “Send A Link To This Page” When You Take A Screenshot
One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking a big blue “Share” button. -
Google Renames Product Sites To Product Websites
Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.” -
Slimmer Google Dog Tag
We have seen numerous dog tags for Dooglers, Google dogs, before. But this one looks slimmer than the old dog tags. I found this new photo of a Doogler and you can see the small Google collar tag. -
Programming Note: Offline For Last Days Of Passover
This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
- xAI, Elon Musk’s OpenAI rival, is closing on $6B in funding and X, his social network, is already one of its shareholders, TechCrunch
- Google plans $3 billion data center investment in Indiana, Virginia, Reuters
- Google to expand hardware R&D team in Taiwan, Nikkei Asia
- Investors Cheer AI Spending Boom in Big Tech—Just Not at Meta, Wall Street Journal
- Sundar Pichai Celebrates Googleversary, completes 20 years at Google, News9live
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Daily Search Forum Recap: April 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s March 2024 core update completed on April 19th, Google just didn’t confirm it until a week later. Google said its spam reporting tool will add site reputation abuse after May 5. Google responded to concerns over the Chrome IP masking and how it will impact advertisers. Google Knowlwdge Panels has translated sections. Apple Business Connect gains actions with links. Google AI is writing some knowledge panels. I am offline today, all these stories were pre-written and scheduled, including this newsletter.
Search Engine Roundtable Stories:
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Google March 2024 Core Update Finished April 19th (A Week Ago)
The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which is up from their estimate of 40%. -
Google Spam Reporting Tool To Gain Site Reputation Abuse
Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse. -
Google Responds To Concerns Over Chrome IP Masking
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, “Chrome has not made any recent updates to its IP protection proposal.” -
Google Knowledge Panel With Auto-Translated Texts
Google is auto-translating some of the content within the Google Knowledge Panels and blocks. So if you are in a location where you don’t only speak English, Google may show you your local language as an additional block of text in the knowledge panel. -
Apple Business Connect Actions: Add Links To Apple Maps Local Listing
Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets, schedule an appointment, and more. -
Google AI Writing Some Search Knowledge Panels
Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a disclaimer. This may show up for both SGE and non-SGE results, I believe. -
Google Maps Pigeon People
I am not sure where this first started but in Japan there is this group of people who dress up as pigeons when the Google Maps street view cameras drive by. -
Programming Note: Offline For Last Days Of Passover
This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Offline For Last Days Of Passover 5784
This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live.
I will be completely offline, so any social media posts, tweets, anything coming from this site or my social channels are all scheduled beforehand.
I won’t be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online.
Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.
For more on this holiday, check out Wikipedia.
For all those celebrating the holiday – have a good one and I’ll be back on Wednesday.
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