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Google Ads Automatically Created Assets Beta

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Google Ads Latency Issues Since Friday, April 1st

Some advertisers are seeing in the Google Ads console a beta feature named “automatically created assets.” This feature allows Google to generate headlines, descriptions, and other assets using your content from your landing page, domain and other ads. I am not sure how long this has been a beta feature, but some are now seeing this show up now.

Harrison J Hepp posted this on Twitter the other day and wrote “Woah, this is the first time I’ve seen this option when setting up a campaign. Has anyone tried this yet?” Harrison also shared this screenshot that adds, “Google will provide you with automated tools to customize your assets based on relevance for your keywords.”

click for full size

The Google help document on this feature says:

Automatically created assets are a campaign-level setting that helps you generate additional assets to complement the assets you input for your ads by using relevant creative content from your landing page, website, existing ads, and keywords in your ad group. This article helps you understand how automatically created assets work and how to opt-in and opt-out of automatically created assets at a campaign level.

That help document has more details on what to do before, the benefits of this feature, how it works and much more, so check it out.

The responses to this are kind of funny:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavous.

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Source: www.seroundtable.com

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Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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