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Google Ads Can Automatically Apply Recommendations & Gains Recommendations For Discovery Campaigns

Published

1 year ago

February 2, 2022

Google Ads Can Automatically Apply Recommendations & Gains Recommendations For Discovery Campaigns

Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.

Auto Apply Recommendations

Google Ads now allows you to automatically apply recommendations in Google Ads manager accounts. Google says that “this makes it easier for you to manage and identify opportunities for growth across multiple manager accounts.” Google offers over 22 different recommendations to apply automatically, including:

Improve your responsive search ads to show more relevant messages to your customers.

Upgrade your conversion tracking for more accurate conversion measurement.

If you choose to turn this feature on, Google automatically apply your selected types of recommendations as new opportunities are available. Keep in mind that you can change these selections or turn them off at any time.

I am not sure if you remember but Google was doing this on some accounts last April and it caused some confusion.

Recommendations & Optimization Scores For Discovery Campaigns

Google offers both optimization score and recommendations for other campaigns but now you can see recommendations and an optimization score for your Google Ads Discovery campaigns with this update. Similar to other Google Ads campaign types, your optimization score will range from 0% to 100%, with 100% meaning your Discovery campaigns are set to perform at its full potential, Google said. These recommendations are an easy way to help you follow the best practices that drive maximum impact, including:

Fix your disapproved assets to show them in your ads.

Get more conversions by showing your ads to additional customers.

Use optimized targeting to get more conversions at a similar cost.

Google Video Campaigns Updates

Google Ads added more recommendations to video campaigns, including:

Set up product feeds to help you get more clicks and conversions at a lower CPA.

Set up Google Analytics 4 to give you deeper, cross-platform customer insights.

Upgrade your conversion tracking for more accurate conversion measurement.

Forum discussion at Twitter.

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Google Search Showing More Featured Snippets On Desktop

Published

5 hours ago

June 3, 2023

Entireweb News Bot

Google Search is now rolling out more featured snippets, this is not the new perspectives that it said would be coming at its Google I/O event, despite what I wrote in the original story. It is basically where Google shows more than one featured snippet, often two or three.

We saw this on mobile but now it is rolling out on desktop.

This is not the two featured snippets we saw or the multifaceted featured snippets but rather, this is an enhancement to featured snippets.

Rajan Patel from Google corrected me on Twitter saying “Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.”

As you can see, he said the perspectives are rolling out on mobile but I don’t see those style perspectives yet on mobile.

Perspectives will have its own filter and is rolling out now on mobile in the US. These screenshots are previously launched improvements to featured snippets.

— Rajan Patel (@rajanpatel) June 2, 2023

Here is an example I was able to trigger myself for a query on [core web vitals details] on desktop:

When I try that on mobile, I get the perspectives UI we originally saw a while back:

Here are screenshots with other examples:

is this a new update? or Google just testing things out @rustybrick pic.twitter.com/5I9w50oBNx

— Vikrant (@seo_vikrant) June 2, 2023

A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.

We’ve seen a similar format to this in the past under the name of ‘perspectives’, which is different to the recently… pic.twitter.com/NhPtcidgU7

— Brodie Clark (@brodieseo) June 2, 2023

Forum discussion at Twit ter.

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Google Ads Updates Prescription Animal Medications Policy

Published

11 hours ago

June 3, 2023

Entireweb News Bot

Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses.

Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising audience segments, like remarketing lists. Now, advertisers will soon be able to use prescription animal drug terms where the drugs and listed ingredients are intended for animal use and are not prone to human abuse or other misuses.

For restricted animal drug terms, you need to apply over here for some sort of certification.

Why did I cover this? Well, maybe a few of you advertise for animal medications but the truth is, I really wanted to have AI make an image of a dog pharmacist.

Forum discussion at Twitter.

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