This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month – in February and it is something you really don’t need to stress about.
Google confirmed last November that the page experience update was coming to desktop in February 2022. But Malte Ubl from Google posted a reminder on Twitter yesterday saying “Page experience ranking in Google Search based on Core Web Vitals on Desktop (Laptop/Tablets/the 523.94 remaining actual Desktop computers) is going out next month. Metric threshold are the same as on mobile.”
Page experience ranking in Google Search based on Core Web Vitals on Desktop (Laptop/Tablets/the 523.94 remaining actual Desktop computers) is going out next month. Metric threshold are the same as on mobile. https://t.co/oVFF0W2Zih https://t.co/KKBIEi6v0Z
— Malte Ubl (@cramforce) January 10, 2022
So yea, it is still planned for a February launch.
Here is a chart of the factors included in this update compared side by side with desktop to mobile:
For the desktop page experience update this includes:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- HTTPS Security
- Absence of intrusive interstitials
Oh, and don’t worry – this update won’t have much of an impact on your rankings. Google said before “as we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we’re doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.”
So yea, it is coming but do not worry…
I do expect the Search Console reports to be coming any day now…
Forum discussion at Twitter.
Google Says If Your Most Important Page Is Terrible, Then That Is A Big Deal For SEO
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.
John said on Mastodon “if a site’s most important page (say homepage) is “terrible” (in the sense of any algorithm), that’s a pretty big deal. If the same site has a random archived page that’s “terrible,” no big deal.”
The question was from Robb Watts, and his question didn’t exactly ask this; it was more about the percentage of bad pages, but here is what he said:
I’d read that where a domain is id’d as having a degree of unhelpful content that it can pull down the performance of the domain as a whole. Is there any kind of scale here? Eg domain has x% poor content and y% great, then ability to rank impact == usual position – z ?
Also if poor vs good content % ratio ( 5p/95g vs 60p/40g) then is ranking impact aligned to poor v good % ratios?
Is there anything you can share?
Nuance + character-limit = hard :). Here’s an example: if a site’s most important page (say homepage) is “terrible” (in the sense of any algorithm), that’s a pretty big deal. If the same site has a random archived page that’s “terrible”, no big deal.
There’s no absolute “page-percentage” number for this, I’d see it more as “what would the avg user think when they went through / saw your site”.
John later added again, “It’s really not a matter of number of pages or percentage of pages on a site, since those are such arbitrary metrics. It’s really more about the bigger picture for the site.”
So yea, if the best stuff on your site is really, really bad, then that is a non-starter.
Forum discussion at Mastodon.