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Reminder Google Page Experience Update Coming To Desktop Soon

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Reminder Google Page Experience Update Coming To Desktop Soon


This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month – in February and it is something you really don’t need to stress about.

Google confirmed last November that the page experience update was coming to desktop in February 2022. But Malte Ubl from Google posted a reminder on Twitter yesterday saying “Page experience ranking in Google Search based on Core Web Vitals on Desktop (Laptop/Tablets/the 523.94 remaining actual Desktop computers) is going out next month. Metric threshold are the same as on mobile.”

So yea, it is still planned for a February launch.

Here is a chart of the factors included in this update compared side by side with desktop to mobile:

For the desktop page experience update this includes:

  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • HTTPS Security
  • Absence of intrusive interstitials

Oh, and don’t worry – this update won’t have much of an impact on your rankings. Google said before “as we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we’re doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.”

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So yea, it is coming but do not worry…

I do expect the Search Console reports to be coming any day now…

Forum discussion at Twitter.





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Google Business Profile Edit Overlay In Search Results

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Google Business Profile Edit Overlay In Search Results


With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is now using large overlays to tell businesses they can do so in search.

Andy Simpson shared a few screenshots of this and said on Twitter that this overlay comes up when you search for your business in Google Search. This isn’t live for everyone but I am not sure on the criteria for when this might show up or not.

Here is the screenshot:

click for full size

Here are more screenshots:

Forum discussion at Twitter.





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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation

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Google Still Says Do Not Use Commas, Brackets Or Other Non Standard URL Encoding For Faceted Navigation


Google’s John Mueller confirmed that the search company’s 2014 guidance with faceted navigation remains true today – do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google’s blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is “still a bad idea” to use non-standard URL encoding for this purpose:

I still see many sites using these methods – I wonder why…

Forum discussion at Twitter.





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See also  Google Search Console Updated With Desktop Page Experience Report
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Google Maps Pins Testing Showing Review Snippets

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Google Maps Pins Testing Showing Review Snippets


Google Maps, the map interface, is testing displaying review snippets, short selected reviews, directly under the name of the business or organization in the map interface under the pin. This was spotted by Allie Margeson who said on Twitter “seeing review snippets get some prominence directly on the map and I like it!”

Here is her screenshot:

click for full size

Personally, I am not a fan of this, it seems to really clutter up the map interface a lot to me…

Allie added “Another reason to get keywords in your reviews.”

Do you like it? Even if you don’t and Google launches this, you better have some really nice short review snippets that Google can select.

Forum discussion at Twitter.





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