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Google Ads News From Google Marketing Live

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As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon.

Here is what Google announced at Google Marketing Live specific to search ads but I also highly recommend you read Greg Finn’s take on all of this at Search Engine Land:

(1) Visually engaging shopping ads – the swipeable ads we covered earlier. Google said these are coming out later this year, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.

Visually engaging shopping ads

(2) Google Ads with Augmented reality (AR) 3D photos. This is similar organic search 3D images we covered a while back. Google said merchants will soon be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.

Google Ads with Augmented reality

(3) Google Ads Loyalty programs ad extensions coming soon:

Google Ads Loyalty

(4) Six new additions to Performance Max campaigns including

  • More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
  • Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
  • Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
  • Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
  • New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
  • Optimization score and recommendations so you can see how to improve your campaign.

(5) New Google Ads Insight page reports:

  • Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
  • Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
  • Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.

click for full size

(6) My Ad Center was reintroduced, it was first mentioned at Google I/O as a way for users to control of their privacy and online experience.

Ginny Marvin, who now is at Google, did live tweeting of the event, you can see her coverage of it by clicking on the tweets below, it goes on and on:

Here are some tweets that caught my eye not mentioned above:

Business messaging through Google Ads:

Shopping/Products and Google Ads:

360:

Near me increasing:

There are actually a boat load of PPC humor related tweets from GML, as there is every year.

Anyway, I think there is more but I think that is most of the search specific ad announcements from Google Ads.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Jeff Ferguson On Starting His Own Digital Marketing Agency

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.

He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Google Pier 57 Display Wall

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Display Wall At Google Pier 57

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.

I spotted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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