Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.
The self-upgrade tool has started rolling out to help you upgrade your Local campaigns to Performance Max.
Check out the details → https://t.co/uBbeAxH6VS
As a reminder, Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020.
Google wrote “if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season.”
Google wants you to use the self upgrade tool and not have Google Ads automatically upgrade you. Google wrote “the self-upgrade tool for Local campaigns has become available to eligible advertisers and will continue to roll out in phases throughout August and September.” “We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season,” Google added.
You will have access to the self-upgrade tool before automatic upgrades begin. If you choose not to use the self-upgrade tool, then you will receive a notification in Google Ads a few weeks before your campaigns are automatically upgraded to help you prepare. Here is more on the upgrade tool.
Forum discussion at Twitter.
Daily Search Forum Recap: September 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
FYI – I am offline Monday and Tuesday but here is a pre-scheduled newsletter with pre-scheduled stories I wrote. That is all.
Search Engine Roundtable Stories:
- Google Local Search Ranking Bug Fix Rolling Out
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.
- Google Search No Results Found Fishing Game Gone Fishing
A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or so, Google stopped showing this fishing man.
- Google Product Review Updates Still Get Periodic Updates That Google May Not Announce
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.
- Google Updates Animal Sound Button In Search
Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search to make it an animated GIF of animals coming out of the play button.
- Vlog #190: Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.
- Google Dublin Stairs
Look at this mesmerizing photo of the staircases at the Google Dublin office. I also embedded more photos that I found on Instagram.
- Programming Note: Rosh Hashanah 5783 – Happy & Healthy Jewish New Year
This is a programming note that Monday and Tuesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline Monday and Tuesday, September 26th and September 27th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
Daily Search Forum Recap: September 26, 2022
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