SEARCHENGINES
Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns To Performance Max
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.
The self-upgrade tool has started rolling out to help you upgrade your Local campaigns to Performance Max.
Check out the details → https://t.co/uBbeAxH6VS
— Google Ads (@GoogleAds) September 16, 2022
As a reminder, Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020.
Google wrote “if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season.”
Google wants you to use the self upgrade tool and not have Google Ads automatically upgrade you. Google wrote “the self-upgrade tool for Local campaigns has become available to eligible advertisers and will continue to roll out in phases throughout August and September.” “We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season,” Google added.
You will have access to the self-upgrade tool before automatic upgrades begin. If you choose not to use the self-upgrade tool, then you will receive a notification in Google Ads a few weeks before your campaigns are automatically upgraded to help you prepare. Here is more on the upgrade tool.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News
For the original iTunes version, click here.
Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where it just takes recipe blogger content and hosts it on its site. Google is hosting a web creator conversion event to appeal to publishers who got hit by its algorithms, Google launched ads in AI Overviews, new link format, AI organized search results and more. Google seems not to link HCU hit sites in the AI Overviews. Google spoke about what it means to have an unreachable robots.txt file. Google is testing verified labels also for retailers in the shopping and product view. Google Store ratings are rolling out to more countries. Google is testing a new list articles view for listicles. Google is testing people also are saying in short video format. Google is testing most mentioned places. Google Shopping tests researched with AI. Google is testing variations of sponsored labels for search ads. Google is showing competitor ads in your local business profile reviews. Google Merchant Center listings adds new certification markup. Google now lets you drag and drop your restaurant menu items in Google Business Profiles. Google added a negative keywords tab to Keyword Planner. Google Ads improved its sidebar navigation. Google may have 9,000 new ad campaigns made every second. Google Merchant Center added video generation and Amazon MCF integration. Bing is testing best list of carousels, which is dangerous. That was the search news this week at the Search Engine Roundtable.
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SEARCHENGINES
Daily Search Forum Recap: October 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing more signs of intense Google Search ranking volatility. Google is now showing sites hit by HCU or core updates in the AI Overview links/citations. Google Search is missing the video tab in search for some users. Google spoke about when your robots.txt is unavailable. Google added edit and delete buttons next to your reviews. Bing is testing “best list of” carousels in search. And I posted the SEO video recap this morning.
Tonight is Yom Kippur – which those who observe the holiday an easy and meaningful fast. Also, if I have upset anyone in any way with something I’ve posted here or said or written, I hope you can accept my apology. I will try to do better next year.
Search Engine Roundtable Stories:
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Google Search Ranking Volatility Rumbling Again October 10th
Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools. -
Google AI Overviews Not Linking To Sites Hit By Helpful Content Update
Google’s AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI Overview directly about that site and even if that site is ranking well for that query in the traditional Google search results. -
Google Search Missing Video Tab For Some Users – Bug?
Google Search seems to be missing the video tab under the search bar for some searchers. I suspect this is some sort of weird bug, there is no way in my mind that Google will do away with the ability to search for videos. -
Google: Robots.txt Is Unreachable, Other Pages Reachability Matter
There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that when other pages on the site are reachable and available, that makes a big difference, but when those other pages are not, then “you’re out of luck,” he wrote. -
Bing Tests Best List Of Carousel
Microsoft is testing a new Bing Search carousel titled “Best list of X.” It can be the best list of PPC agencies or other queries that Bing wants to show you the best list of. -
Google Adds Edit & Delete Button Links To Your Reviews
Google has added an edit and delete button link next to the reviews you added to a Google Business Profile listing. This gives the reviewer a quicker method to modify or remove the review they left for a business. -
Google 5k Run
Here is a video I found on Instagram of a 5k run at Google. This is called the Global Google 5k Run. I embed the video below. -
Search News Buzz Video Recap: DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News
Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where….
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: October 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Local Service Ads will require advertisers to have a Google Business Profile next month. Google is testing a Quick view button in search that gives searchers no reason to look at your site. Google may have 9,000 ad campaigns created every second. Google is testing verified labels for retailers in the product search results. Google is expanding store ratings to more countries.
Search Engine Roundtable Stories:
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Google Tests Quick View Button For Recipes That Keep You On Google
Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher. -
Google Local Service Ads To Soon Require Google Business Profile
Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.” -
9,000 Google Ads Campaigns Created Every Second???
Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second. -
Google Search Tests Verified Labels For Product Results
Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed product results overlay, on retailer listings. -
Google Store Ratings Now Available In India, Australia, Canada & UK
Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we’ve seen examples of Google showing them in Australia and other countries over the years, I guess as a test. -
Google Noogler Bison Again
We have a photo of this Google Bison from 2018. It looks to be in the same condition but moved from its previous location. It also looks angry…
Other Great Search Threads:
- We’re now seeing AI Overviews appearing for non signed-in users in the UK, ZA, NZ, SG, KE – well countries where English is commonly spoken., Authoritas on X
- I’m sure it’ll be a great event! Unfortunately, I’m only able to make it virtually this time :-/. Martin’s there though, he’s pretty cool too!, John Mueller on LinkedIn
- That’s a fantastic question and right upfront: I don’t have an answer, but I have an idea., Martin Splitt on LinkedIn
- You know how sometimes you’re certain you had a good reason to do something, later on forget why, but continue doing it just in case there’s still a good reason? That’s why. 🙂, John Mueller on Mastodon
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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