SEARCHENGINES
Google AdSense Anchor Ads On Auto Ads For AMP

Google AdSense announced that those with AMP sites that have Auto ads with Google AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP, anchor ads will start to appear on your sites.
Google said this may result in an “increase in your AMP revenue.” Google also noted that this change will apply to all sites that have Auto ads for AMP enabled in your AdSense account.
Auto ads for AMP automatically place AdSense Auto ads on your AMP pages. After you’ve added the AMP auto script and ad code, Google will automatically show ads on your AMP pages at optimal times when they’re likely to perform well and provide a good experience, the company said.
Here is how to set up Auto ads for AMP:
-
- Sign in to your AdSense account.
-
- Click Ads
Overview.
- Click Ads
-
- Click Got an AMP site?
-
- On the “Auto ads for AMP” page, turn on Auto ads for AMP.
-
- (Optional) In the “Ad formats” section, turn off any ad formats that you’d prefer not to show on your AMP site. Learn more about ad format settings.
-
- Click Get AMP code.
-
- Copy and paste the script between the
<head></head>
tags of your page.This script loads the requiredamp-auto-ads
libraries. Learn more about theamp-auto-ads
component.
- Copy and paste the script between the
-
- Copy and paste the AMP Auto ad code immediately after the opening
<body>
tag of the pages you want ads to appear.
- Copy and paste the AMP Auto ad code immediately after the opening
-
- Click Done.
- Click Apply. It can take up to an hour for ads to appear on the page.On your Ads page, it now says “AMP is on”.
Google said there is no action required from you for this change to take effect on your sites.
Forum discussion at Twitter.
SEARCHENGINES
Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.
This photo is from Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Microsoft Bing Webmaster Tools API Missing A Week Of Data

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.
Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.
Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.
— Fabrice Canel (@facan) March 17, 2023
Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV
— Glenn Gabe (@glenngabe) March 21, 2023
So as you can see, there is this two-week period where there is no data being reported by the API.
The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.
Update: This was a week of data, not necessarily two weeks:
Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.
— Glenn Gabe (@glenngabe) March 23, 2023
Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:
Thanks @vahandev, we will have a look.
— Fabrice Canel (@facan) March 20, 2023
Forum discussion at Twitter.
SEARCHENGINES
Non-Supported Rel Link Attributes Do Nothing With Google Search

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.
The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.
After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.
Here are those tweets:
Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
If you wanted to, you could go even further and use made-up attributes, like <p cheese=”good”>. This will – unfortunately for the robot – also be ignored. Technically you could now create a page to do something with CSS or JS with that, but I will know.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
Forum discussion at Twitter.
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