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Google Launches Trusted Store Badge Based On Shopping Experience Scorecard

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Google Launches Trusted Store Badge Based On Shopping Experience Scorecard

Google has launched a new Trusted Store badge for merchants who have an excellent Google Shopping experience scorecard score. Google also launched a new set of Google Merchant Center insights reports.

Google Trusted Badge

Here is what the new Trusted Store badge looks like in Google Shopping:

Google Trusted Store badge

How does a Google merchant get this badge? Google said the badge is available to merchants who provide excellent shipping and returns services. Merchants receive a Trusted Store badge based on their performance across metrics relative to other merchants, including but not limited to shipping speeds, shipping and return costs, and return windows.

So I guess these same merchants do not get a ranking boost, like Google originally said when they introduced the Google Shopping experience scorecard? Maybe Google didn’t want to offer the ranking boost incentive based on some SEO concerns?

Google added “based on our early testing, merchants displaying a Trusted Store badge are more likely to receive clicks.” Google said they are also “seeing stronger traffic to lesser-known merchants.”

This should roll out to US based merchants in the upcoming months.

New Merchant Center Insights Reports

Google also introduced new insights reporting in Google Merchant Center. Google said this “helps merchants keep reaching customers and growing their businesses.” The new reports shows merchants the total traffic, impressions and conversion rate of their free listings, helping them make decisions about future ones. Here is the help document for how to use this new insights report.

Here are screenshots:

click for full size

click for full size

click for full size

Forum discussion at Twitter.




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Daily Search Forum Recap: September 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Saturday night, Google had a major search bug with its Google Android app. I posted a bunch of resources around the US vs Google monopoly trial. Google updated its crawler documentation in a big way. Google posted new local review restrictions and enforcements. Google is asking how you will use Gemini and AI for SEO. Google is testing a recent posts carousel in Google Search.


Search Engine Roundtable Stories:


  • Google Search App Stopped Working Saturday Night


    The Google Search App stopped working last night (Saturday night) for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

  • Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets


    Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

  • Google Reviews Restrictions For Business Profile Policy Violations


    Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes “take fake and/or incentivized reviews and ratings on businesses very seriously.”

  • Google US DOJ Trial Exhibit Files, Documents & Responses


    As many of you know, Google is now in court over its monopoly ruling by the Department of Justice before the court rules on the remedy for such a ruling. The ruling may not come for a year or so, and Google will be in court for some time.

  • Google Search Tests Recent Posts Carousel


    Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other “hidden gems” of sorts.

  • Google Asks On Social If You Will Use Gemini AI For SEO


    In one of the more disassociated social posts Google has made in a while, Google’s Small Business account posted a poll asking if you will use Gemini, Google’s AI models, to help with your SEO, to help boost your search rankings.

  • Sheds Inside The Google


    Google likes to put outdoor things, inside its office. Here are outdoor sheds that are inside the Google London office. It seems they are uses as coat rooms, called cloakrooms?


Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Search App Stopped Working For A Few Hours Last Night

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Broken Google Phone

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

This impacted a “large number of users searching on the Google app on Android,” Google confirmed. When they loaded the Google Search App or any of its widgets, a message would pop up that says “Google keeps stopping.”

Here is one of many screenshots I saw in the Google Search Support forums:

Google Search App Stopped Working

The issue started at about midnight last night and lasted for a few hours until it was resolved.

You can see the non stop complaints in the Google Search Support forums about the issue if you scroll down to that time frame. There is also this massive Reddit thread with complaints.

9to5Google was the only other site reporting on this issue, as far as I can tell.

Google wrote:

There’s an ongoing issue with serving in Google Search that’s affecting a large number of users searching on the Google app on Android. We’re working on identifying the root cause. Next update will be within 12 hours.

That was given a timestamp at 2:07 AM ET but I believe the issue started a couple of hours prior.

Google said the issue was fully resolved at 4:11 AM ET.

If you noticed a dip in your Android traffic from Google between that time, this may be why.

Forum discussion at Google Web Search Help and Reddit.

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local

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Google Ranking Volatility, Apple Intelligence, Navboost, Ads, Bing & Local


For the original iTunes version, click here.

Well over a week after the Google August 2024 core update finished, we still have a ton of volatility. Apple Visual Intelligence was demoed at the Apple event this week, it is neat. I covered a bunch of statements on Navboost over the years from Googlers and others. Google replaced the cache link with a link to the Internet Archive’s Wayback Machine. Google added a spam warning to the Indexing API documentation. A new report shows that about half of the links in the AI Overviews are from the top traditional search results. Google is showing AI Overviews for commercial shopping queries again. Google is testing a new interface for AI Overviews. Google said Exif data is not used for rankings. Google Search now supports a new ineligible region property. Bing may use ProductGroup markup in the future. Bing also treats 308 redirects like 301 redirects. Google Ads is sunsetting eCPC in March 2025. Google Ads is testing a new ad label design. Google Ads introduced confidential matching for privacy reasons. Google is emailing LSA advertisers about verification requirements. There has been an increase in complaints from advertisers about fraud in the Google Ads Search Partner Network. Google Business Profiles emails about broken appointment links. Google Maps shows business photos in reviews. Bing is testing Facebook and Yelp icons in the reviews in the local pack. That was the search news this week at the Search Engine Roundtable.

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