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Google Analytics 4 Adds New Reporting & Features As GA3 Deadline Approaches

Published

2 years ago

October 30, 2022

Google Search Console Insights Now Supports Google Analytics 4

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.

Behavioral Modeling in Real-time GA Reporting

Google said soon in Google Analytics 4, behavioral modeling will also be available in real-time reporting. Google said this will give you a “complete view of the consumer journey as it happens.”

Nicole Farley explained “Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren’t available.”

New Home Page

Nicole also said a new home page experience is coming. Nicole wrote “Originally previewed at Google Marketing Live and available to all advertisers as of today, is personalized for customers, highlighting key top-line trends, real-time behavior and their most viewed reports. Additionally, it uses machine learning to look for trends and insights and surfaces them directly to advertisers on the home page.”

Custom Channel Reporting

Google Analytics 4 is also adding custom channel reporting for data-driven attribution. Gogole said this will give you “a more accurate picture of your campaigns across all of your marketing touchpoints.” Google also soon will introduce custom channel grouping in Google Analytics 4 to help you see the performance of different channels aggregated.

The example Google provided was, “you’ll be able to compare the performance of your paid search brand with your non-brand campaigns. These custom channel groupings work in reporting retroactively, and across the advertising and explore workspaces.”

Campaign Manager 360 Integration

The Campaign Manager 360 integration is coming soon. Google said, “we will soon launch an integration with Campaign Manager 360 via Floodlight.” This integration should allow advertisers to bid towards Google Analytics 4 conversions in Display & Video 360’s automated bid strategies.

Setup Assistant

Google said it has and will continue to add new resources and tools to help you get started with Google Analytics 4. Google explained that once you set up a Google Analytics 4 property and it is connected, the Setup Assistant can automate some required setup steps and help you track your progress. For example, the Setup Assistant lets you select the goals you want to import to Google Analytics 4, copy desired Google Ads links and audiences, and add users who have access to your current property.

In early 2023, the Google Analytics Setup Assistant will also create a new Google Analytics 4 property for each standard Universal Analytics property that doesn’t already have one. Plus, Google said “these new Google Analytics 4 properties will be connected with the corresponding Universal Analytics properties to match your privacy and collection settings. They’ll also enable equivalent basic features such as goals and Google Ads links. If you’d rather begin the switch on your own, you can opt out of having the Setup Assistant do it for you.”

Universal Analytics 360 Sunset

Finally, Google is pushing back the sunset date for Universal Analytics 360. Google said, “to allow enterprise customers more time to have a smoother transition to Google Analytics 4, we’re moving the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.” With that Google said it will focus its efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we’ll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024. As a result, performance will likely degrade in Universal Analytics 360 up until the new sunset date.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Daily Search Forum Recap: September 12, 2024

Published

12 hours ago

September 13, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I covered some old statements from former Googlers on Navboost from Hacker News. Google replaced the cache link with links to the Wayback Machine, but they are deep inside. Google says it doesn’t use Exif data for ranking. Google updated its Indexing API docs warning not to abuse the API or else. Google has had this get definitions box for a while.

Search Engine Roundtable Stories:

Ex-Googler Forum Statements On Google Navboost

In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can tell) on the topic of Navboost from the Hacker News forums.

Google Indexing API: Submissions Go Undergo Rigorous Spam Detection

Google has updated its Indexing API documentation to add a few things but the largest update talks about how “all submissions through the Indexing API undergo rigorous spam detection.” Plus, it says that attempts to abuse the Indexing API “may result in access being revoked.”

Google Replaced Cache Link With Internet Archive’s Wayback Machine

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive’s Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.

Google’s Martin Splitt: We Do Not Use Exif Data For Ranking

Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google’s Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.

Google: Get Definitions & Translations As You Search

Google is now notifying some searchers of a translation feature within the search results. It says, “Get definitions and translations as you search. Select words to get definitions & translations without leaving the page.”
Google Silence Phone Boxes

We saw the Google silence box before, but it was one box. Now here are photos of many of them, also in the Google Paris, France office.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: September 11, 2024

Published

2 days ago

September 11, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated, even over a week after the core update finished. Google is sending out verification notices to Local Service Ads advertisers. Bing is testing a local pack with review source icons. Google AdSense is expanding auto ads to more languages. Google Search has a new video property for ineligible regions.

Search Engine Roundtable Stories:

Google Search Ranking Volatility Still Heated A Week After Core Update

I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.

Google Tests New Ad Label / Design That Makes Ads Stand Out

Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like “promoted products” and “promoted results.”

Google Emails Advertisers On Local Services Ads Verification Requirements

In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.

Bing Local Pack Tests Review Source Icons Instead Of Review Stars

Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.

Google Expands AdSense Auto Ads To French, Spanish, and Japanese

Google is expanding AdSense’s Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.

Google Search Supports Ineligible Regions Property For Videos

Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation. A new ineligibleRegion property was added to the Google video structured data documentation.

Google Chelsea Market Tile Backsplash

At the Google office in New York City, the Chelsea Market location, they have this kitchen area that has the old Google logo, with the location, Chelsea Market, tiled into the wall.

Other Great Search Threads:

Check scores on perplexity!, Aravind Srinivas on X

Data suggests that if Google does not recrawl a URL after 129 days URL it falls out of the index, Mic King on X

Google Loses €2.4bn Appeal In E.U. Over Market Dominance, WebmasterWorld

Looking at your URL placement in Google’s AI Overview’s isn’t just for SEOs… It’s for anyone trying to gauge brand presence and brand power Run your site vs your competitors in @semrush & see the relative level of URL placement, Mordy Oberstein on X

On the video from O’Keefe Media Group: The claims here are completely false — they were made by a junior sales rep, secretly filmed while on a date, who has never worked on these topics. As we’ve shared before, we do not manipulate our products or m, Google Communications on X

The time has come (after being replaced by INP as a CWV) -> Chrome ends support for First Input Delay (FID) “In January, Chrome announced its intention to officially end support for FID. Well, that time has finally come, and as of to, Glenn Gabe on X

GSC Issue, Reddit

You randomly stumble across a new website crawler / scraper service – it turns any website into a CSV file (just for sake of something to discuss, I don’t have one for you). Isn’t that cool?, John Mueller on LinkedIn

Search Engine Land Stories:

Feedback:

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Daily Search Forum Recap: September 10, 2024

Published

3 days ago

September 10, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Apple Visual Intelligence is Apple’s version of Google Lens but it uses Google, ChatGPT, Yelp and others. Google AI Overviews are showing for commercial queries again, showing product and shopping results. A new report on AI Overviews says about half of the links in the AI Overviews overlap with the traditional organic results. Google is showing Business Profile photos on its review sentiments. And Bing Search has a footer message to search again.

Search Engine Roundtable Stories:

Apple Visual Intelligence – Local, Shopping & More

Apple had its big event yesterday, and during the iPhone talk, they announced Apple Visual Intelligence. Where you can take photos of anything, and it will use Apple Intelligence for local search, shopping, homework help, and more.
Google AI Overviews Show Shopping Results For Commercial Queries Again

Google is bringing back shopping and product results in the AI Overviews for commercial queries. I’ll be honest, I don’t remember them going away but I am told they have now returned. Maybe they went away with the Ray update, when Google restricted how often AI Overviews showed.
Report: Half Google AI Overviews Links Overlap With Top Search Results

A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according to the new report.
Google Maps Showing Business Photos On Review Sentiments

Google is now showing business submitted photos from Google Business Profiles in the Google Local and Maps review sentiments section. So above the reviews, Google may show photos submitted by the business, related to those reviews.
Bing Search Footer Message To Encourage More Searches

Microsoft is testing, showing a notice at the bottom of the Bing search results that says, “Search by typing anything on the keyboard.” This happens when you reach the footer of the Bing Search results. When you start typing, your characters appear in the search box for a new Bing Search session.

Google Flying Dutchman Cafe In Netherlands Office

Here is a photo from the Google Netherlands office, they have a cafe there named the Flying Dutchman cafe. This is the salad station in that cafe and you can see the art on the walls.