Connect with us

SEARCHENGINES

Google Analytics 4 Adds New Reporting & Features As GA3 Deadline Approaches

Published

on

Google Search Console Insights Now Supports Google Analytics 4

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.

Behavioral Modeling in Real-time GA Reporting

Google said soon in Google Analytics 4, behavioral modeling will also be available in real-time reporting. Google said this will give you a “complete view of the consumer journey as it happens.”

Nicole Farley explained “Behavior modeling uses machine learning to fill in the gaps of your understanding of customer behavior when cookies and other identifiers aren’t available.”

New Home Page

Nicole also said a new home page experience is coming. Nicole wrote “Originally previewed at Google Marketing Live and available to all advertisers as of today, is personalized for customers, highlighting key top-line trends, real-time behavior and their most viewed reports. Additionally, it uses machine learning to look for trends and insights and surfaces them directly to advertisers on the home page.”

Custom Channel Reporting

Google Analytics 4 is also adding custom channel reporting for data-driven attribution. Gogole said this will give you “a more accurate picture of your campaigns across all of your marketing touchpoints.” Google also soon will introduce custom channel grouping in Google Analytics 4 to help you see the performance of different channels aggregated.

The example Google provided was, “you’ll be able to compare the performance of your paid search brand with your non-brand campaigns. These custom channel groupings work in reporting retroactively, and across the advertising and explore workspaces.”

Campaign Manager 360 Integration

The Campaign Manager 360 integration is coming soon. Google said, “we will soon launch an integration with Campaign Manager 360 via Floodlight.” This integration should allow advertisers to bid towards Google Analytics 4 conversions in Display & Video 360’s automated bid strategies.

Setup Assistant

Google said it has and will continue to add new resources and tools to help you get started with Google Analytics 4. Google explained that once you set up a Google Analytics 4 property and it is connected, the Setup Assistant can automate some required setup steps and help you track your progress. For example, the Setup Assistant lets you select the goals you want to import to Google Analytics 4, copy desired Google Ads links and audiences, and add users who have access to your current property.

In early 2023, the Google Analytics Setup Assistant will also create a new Google Analytics 4 property for each standard Universal Analytics property that doesn’t already have one. Plus, Google said “these new Google Analytics 4 properties will be connected with the corresponding Universal Analytics properties to match your privacy and collection settings. They’ll also enable equivalent basic features such as goals and Google Ads links. If you’d rather begin the switch on your own, you can opt out of having the Setup Assistant do it for you.”

Universal Analytics 360 Sunset

Finally, Google is pushing back the sunset date for Universal Analytics 360. Google said, “to allow enterprise customers more time to have a smoother transition to Google Analytics 4, we’re moving the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.” With that Google said it will focus its efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we’ll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024. As a result, performance will likely degrade in Universal Analytics 360 up until the new sunset date.

Forum discussion at Twitter.



Source: www.seroundtable.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

Published

on

Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt, helpful content in Search. Google is testing a special snippet treatment for Reddit. Google Search Console is showing a weird surge in the search performance reports for product snippets. Google and Bing recommend you upgrade to WordPress 6.5 because it supports lastmod dates in sitemaps. Google’s site reputation abuse policy enforcement is still not algorithmic. Google Lens now shows richer and links to sites. Google added more visual knowledge panel source information. Google can now index epub formats. Bing went down this week, taking down ChatGPT search, DuckDuckGo, Copilot, and more services. Bing is testing tags filters in its search results. Apple Maps can permanently close a business if the hours and address are missing or don’t match. GA4 real-time reports now show users in the last 5 minutes. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed For the original iTunes version, click here.

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: May 24, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: May 23, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending