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Google August Core Update, Unconfirmed Updates, Bing Chat Data Not In Webmaster Tools & More

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Google August Core Update, Unconfirmed Updates, Bing Chat Data Not In Webmaster Tools & More

This week I broadcast from Chicago where I cover the latest confirmed Google update, the Google August 2023 core update that rolled out a few days after that big unconfirmed update from the weekend. Google said a page does not need to be in the top ten results to be a featured snippet. Google said internal links from the same page aren’t more helpful. Google is surveying searchers to see if they like the traditional search results versus the SGE results. Bing Chat data is still not in Bing Webmaster Tools, it should have been in May. Microsoft said Bing Chat usage is way up in the past few weeks despite reports showing Bing did not gain any marketshare from Bing Chat. Bing Chat is testing nosearch with Bing disabled in the wild. Bing Chat has improved memory, coding and more character support coming. Bing Image Creator should support better text generation soon. Bing is promoting Bing Chat in Bing Search a lot. Bing is testing official site badges and verified labels. Google is rolling out the local pack auto expanding map interface. Google Local Service ads stops accepting anonymous reviews today. Google Ads clarified the PMax brand safety controls and reporting. Google Ads will soon migrate vehicle ads to Performance Max. Google Ads has issues with reporting on recent data over the past day or so. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. DudaCon is coming up in a few weeks, I am on a panel named “Is SEO Dead? What AI Means for Client SEO Strategy” check it out at https://bit.ly/DudaCon3BS.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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