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Google Bard, AI Powered Bing Search, Google On AI Content, Two Google Algorithm Updates & More

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Google Bard, AI Powered Bing Search, Google On AI Content, Two Google Algorithm Updates & More

What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google’s Bard announcement and a bit about the Paris announcement two days later.

But Microsoft Bing stole the show with their demo of how Bing incorporates ChatGPT into Bing Search – it’s impressive. In fact, Yusuf Mehdi from Microsoft said Bing saw the largest relevancy boost in two decades, and that aligned with a Bing algorithm update story we wrote on January 18th. Bing even updated its webmaster guidelines to fit the new version of Bing Search. We also saw how the search ads get integrated.

It is shocking, maybe, how searchers don’t get how important this new AI-powered search will be. Google also had not just one but two unconfirmed Google search ranking updates, one on the 4th and one on the 8th/9th. Google’s Danny Sullivan reiterated more about how AI content is fine for search if it is helpful and then gave us a lot more advice. Google said JSON-LD, Microdata, and RDFa are all fine for structured data.

Google confirmed the GoogleProducer and GoogleProber user agents. Google is reprocessing a bunch of local reviews that were legit but were removed by accident. Google Business Profiles is removing emojis and characters from business names. Google Merchant Center has a snapshot view in search.

Google is testing gray snippet boxes in search. Google Podcasts carousel is going away in search. Microsoft Bing is tucking away its logo on the mobile search results page. And there was a poll asking SEOs how important the Yandex leak is for SEO. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by Rank Ranger, the all-in-one- professional SEO software. Rank Ranger is a comprehensive SEO platform that allows you to grow your business with data and analytics. It offers valuable insights through advanced rank tracking, including above-the-fold tracking, Organic Share of Voice reporting, actionable SERP feature data, and SERP analysis tools.

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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