SEARCHENGINES
Google Core Update, Nofollow Links, Rich Results & Apple Search Rumors
This week, we dove more into the Google May 2022 broad core update, stories of those hit, how Google looks at the data prior to the rollout and more. Google also hinted that useful nofollow links, despite the policy change in 2019, still don’t count for much of anything. Google suspended the job training rich results in search. Google launched new learning video rich results in search. Google added new best practices for author markup in the article structured data. Google News performance reports had a data logging issue for two weeks. Google posted a video on why the Search Console graphs fluctuate. Yoast SEO Premium will be adding IndexNow support, which is a bit surprising but I think it is a good thing. Google Ads that are under review will not trigger displaying those ads anymore. Google AdWords API error rates have begun and will be at 100% in the next couple of months. Google Shopping results now seem to be showing loyalty programs, at least for Target. Google AdSense will begin testing the Topics API for serving ads on July 1st. And Robert Scoble started a rumor that Apple will announce a new Apple Search engine at the WWDC event on Monday. Speaking of Monday, I am going to be offline for a holiday – so anything posted will be scheduled and I will catch up late Monday night. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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SEARCHENGINES
Daily Search Forum Recap: October 9, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.
Search Engine Roundtable Stories:
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DOJ May Breakup Google As Remedy To Monopoly Ruling
Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected. -
Google Tests What People Are Saying Short Video Search Results
Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms. -
Google Tests Card Style Knowledge Panel Desktop Design
Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface. -
Google Search Tests Most Mentioned Places Carousel
Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries. -
Google Drag & Drop Reorder Your Restaurant Menu Items
Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier. -
Google Ads Improved Console Sidebar Navigation
Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options. -
Google Bike Window Stickup Sign
Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Showing Competitor Ads Above Local Reviews
Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We’ve seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging.
Anthony Higman spotted this and posted screenshots and a video of this in action on X – I will say, I tried to replicate it and it did not come up for me. But here is what Anthony saw:
This is a screenshot from his videocast:
This is what I see – no ads:
Here is his video:
— Anthony Higman (@AnthonyHigman) October 7, 2024
There is also this:
Recently, many clients have had a sudden influx of calls or hangup calls from paid search ads. When reviewing the calls, the consumer thinks they are calling the competitor (not bidding on them). It’s been a nightmare to navigate and negate. Plus, several brand’s name cpc went up
— Nate Louis (@N8Louis) October 8, 2024
Forum discussion at X.
SEARCHENGINES
Google Shopping Researched with AI
Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.
I am told this was displayed in the Google Shopping interface for the query [TV] – I cannot replicate this.
But Khushal Bherwani shared a couple screenshots on X – here are one of those screenshots:
Bordie Clark was then able to replicate this and post this video of it in action:
Whoa, Google is now testing out a researched with AI experiment within the Shopping tab. This was first discovered by @b4k_khushal. The experience involved an AIO-type summary appearing at the top with product suggestions included. cc @rustybrick Details: https://t.co/WupmipgeQg pic.twitter.com/VpPl9SBS0n
— SERP Alert (@SERPalerts) October 7, 2024
Here are more:
🆕 Google testing “Researched with AI · Experimental” in shopping search with big More button pic.twitter.com/CLajfEO0iM
— Khushal Bherwani (@b4k_khushal) October 7, 2024
This seems to replace the “AI Overview” with this “Researched with AI” specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title.
Forum discussion at X.
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