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Microsoft’s IndexNow Coming To Yoast SEO Premium

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Yoast Founder Says IndexNow Does Not Lead To More Traffic Or Improved Crawl Efficiency

Despite Yoast’s founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.

Joost de Valk first announced this on his personal blog saying “We’ll be adding support for it to Yoast SEO Premium soon and we look forward to seeing the impact it makes, if any.” I do look forward to seeing what Joost has to report on that impact…

Joost wrote:

A recent addition to the website toolkit of ways to inform search engines is IndexNow. It’s a fairly simple protocol that allows you to ping search engines a URL that has changed on your site, or a list of URLs that has changed, and they say they’ll spider them quickly.

This new standard is supported by Bing, Yandex and Seznam, so far, and I’ve heard rumors of other search engines joining their ranks. This might not be useful for everybody with this current set of search engines, but the idea in general isn’t a bad one, especially as they “echo” pings to each other. This means you only have to ping one endpoint and they’ll send them along to all. We’ll be adding support for it to Yoast SEO Premium soon and we look forward to seeing the impact it makes, if any.

Fabrice Canel said on Twitter “Thanks @jdevalk for adding IndexNow support to Yoast SEO Premium soon!” He added “IndexNow is indeed getting adopted. We will communicate soon some amazing numbers for this protocol established only few months ago.”

Yes, I am a bit surprised Yoast is adding support for IndexNow but I am happy about it – like he said, it is super simple and why not?

As a reminder, Duda, All In On SEO and Rank Math SEO recently added support for IndexNow, Cloudflare added support a while back, Microsoft built their own WordPress plugin and Google promised to test it.

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Forum discussion at Twitter.

Source: www.seroundtable.com

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

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It Is Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes, Google Said

Google’s John Mueller said it is probably safe to completely delete your link disavow file if you have not had manual actions for links before and/or you don’t have a history of link schemes on the site. He said, he would remove the disavow file because Google is good at ignoring typical spammy looking links that you do not build yourself.

This came up in the most recent Google SEO office hours at the 10:17 mark, John said “if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.”

He did add, you can and probably should download a copy of your disavow file, so you have a back up of it after you delete it. This way, if you do want to add it back, you can easily add it back. But in general, he said “I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.”

Here is the full transcript:

A question about links and disavows. Over the last 15 years i’ve disavowed over 11 000 links in total. I never bought a link or did anything unallowed like sharing. The links that I disavowed may have been from hacked sites or from nonsense auto-generated content. Since Google now claims that they have better tools to not factor these types of hacked or spammy links into their algorithms, should I just delete my disavow file? Is there any risk or upside or downside to to just deleting it?

So this is a good question, it comes up every now and then. And disavowing links is always kind of one of those tricky topics because it feels like Google is probably not telling you the full information. But from our point of view it’s actually like we do work really hard to avoid taking these kind of links into account. And we do that because we know that the disavow links tool is somewhat a niche tool and SEO know about it but the average person who runs a website has no idea about it.

And all of those links that you mentioned there are the kind of links that any website gets over the years and our systems understand that these are not things that you’re trying to do to kind of a game our algorithm. So from that point of view if you’re really sure that there’s nothing around like a manual action that you had to resolve with regards to these links, I would just delete the disavow file and move on with life and kind of leave all of that aside.

One thing I would personally do is just download it and make a copy so that you have kind of a record of what you deleted. But otherwise if you’re sure these are just kind of the normal crafty things from the internet, I would just delete it and move on. There’s much more to spend your time on when it comes to websites than just disavowing these random things that happen to any website on the web.

Here is the embed at the start time:

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Nice GIF from Glenn Gabe on this:

Forum discussion at Twitter.



Source: www.seroundtable.com

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