SEARCHENGINES
Microsoft’s IndexNow Coming To Yoast SEO Premium

Despite Yoast’s founder, Joost de Valk, being super unimpressed with IndexNow, the Microsoft backed indexing initiative, Yoast will be adding support soon for IndexNow in Yoast SEO Premium.
Joost de Valk first announced this on his personal blog saying “We’ll be adding support for it to Yoast SEO Premium soon and we look forward to seeing the impact it makes, if any.” I do look forward to seeing what Joost has to report on that impact…
Joost wrote:
A recent addition to the website toolkit of ways to inform search engines is IndexNow. It’s a fairly simple protocol that allows you to ping search engines a URL that has changed on your site, or a list of URLs that has changed, and they say they’ll spider them quickly.
This new standard is supported by Bing, Yandex and Seznam, so far, and I’ve heard rumors of other search engines joining their ranks. This might not be useful for everybody with this current set of search engines, but the idea in general isn’t a bad one, especially as they “echo” pings to each other. This means you only have to ping one endpoint and they’ll send them along to all. We’ll be adding support for it to Yoast SEO Premium soon and we look forward to seeing the impact it makes, if any.
Fabrice Canel said on Twitter “Thanks @jdevalk for adding IndexNow support to Yoast SEO Premium soon!” He added “IndexNow is indeed getting adopted. We will communicate soon some amazing numbers for this protocol established only few months ago.”
1. Thanks @jdevalk for adding IndexNow support to Yoast SEO Premium soon!
2. https://t.co/dNJGHDmOW6 is indeed getting adopted. We will communicate soon some amazing numbers for this protocol established only few months ago.— Fabrice Canel (@facan) June 3, 2022
Yes, I am a bit surprised Yoast is adding support for IndexNow but I am happy about it – like he said, it is super simple and why not?
As a reminder, Duda, All In On SEO and Rank Math SEO recently added support for IndexNow, Cloudflare added support a while back, Microsoft built their own WordPress plugin and Google promised to test it.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
SEARCHENGINES
Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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