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Google Does Another Bulk Mobile First Indexing Batch On May 22, 2023

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1 year ago

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Google Mobile Desktop Devices Image

I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many sites. As you know, Google started the mobile-first indexing over six years ago but told us earlier this month that the process might be done in the coming months.

Update: John Mueller of Google has later confirmed this is indeed the last batch. He added to my story on Mastodon, “Last batch! Tiny handful of sites that really don’t work on mobile are left, they’ll just be crawled with desktop Googlebot going forward.”

click for full size

I am told there are still some sites still on desktop-first indexing but we did have a massive push today of sites being moved from desktop-first indexing to mobile-first indexing today, May 22nd/May 21st. John later confirmed Google is done, this was the last batch.

Here is what the notification looks like in Google Search Console, if you want to login to see if your desktop-first indexing site was moved today:

click for full size

Kenichi Suzuki noticed a batch being moved this morning and posted it on Twitter:

Richard Hearne also noticed this and posted about it on Twitter this morning:

Pedro Dias as well noticed:

Pedro said some of the largest sites were moved over today.

Glenn Gabe also noticed this but with the May 21st date (different time zone?):

In November 2022, John said the last batch of mobile-indexing is coming soon. Before that, he said that the last batch would be in July 2022 but then in August said they were not done. As a reminder, Google started its mobile-first indexing initiative over six years ago, in November 2016. But we still have sites that are being migrated over from Google desktop-first indexing to mobile-first indexing at the end of 2022.

Yes, last November, Google removed any deadline they had for the mandatory mobile-first indexing switchover. As a reminder, in May 2021, we reported that mobile first indexing switch was not done yet and then in March we reported that Google was going to migrate over the last batch of sites to mobile first indexing soon. This was after moving the mobile-first indexing deadline from September 2020 to March 2021.

As I said above, earlier this month, John Mueller of Google said that the process might be done in the coming months. And this is the end of these batches.

John Mueller added that the reason those last sites will never move over is because they just don’t access Google’s mobile user agent. He wrote, “The problem-sites are those that don’t work with mobile user-agents at all, where it’s basically a decision about whether we can index anything or not. A desktop-formatted site (that can be seen on mobile) is not problematic for indexing.”

Forum discussion at Twitter.



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Daily Search Forum Recap: October 9, 2024

Published

21 hours ago

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October 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.


Search Engine Roundtable Stories:


  • DOJ May Breakup Google As Remedy To Monopoly Ruling


    Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.


  • Google Tests What People Are Saying Short Video Search Results


    Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms.


  • Google Tests Card Style Knowledge Panel Desktop Design


    Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.


  • Google Search Tests Most Mentioned Places Carousel


    Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.


  • Google Drag & Drop Reorder Your Restaurant Menu Items


    Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier.




  • Google Ads Improved Console Sidebar Navigation


    Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.




  • Google Bike Window Stickup Sign


    Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Google Showing Competitor Ads Above Local Reviews

Published

2 days ago

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October 8, 2024

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Google Ads No Poaching Sign

Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We’ve seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging.

Anthony Higman spotted this and posted screenshots and a video of this in action on X – I will say, I tried to replicate it and it did not come up for me. But here is what Anthony saw:

Google Lsa Reviews Competitor Ad

This is a screenshot from his videocast:

Google Lsa Reviews With Competitor Ad

This is what I see – no ads:

Google Lsa Reviews Section

Here is his video:

There is also this:

Forum discussion at X.



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Google Shopping Researched with AI

Published

3 days ago

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October 7, 2024

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Google Robot Shopping

Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.

I am told this was displayed in the Google Shopping interface for the query [TV] – I cannot replicate this.

But Khushal Bherwani shared a couple screenshots on X – here are one of those screenshots:

Google Shopping Researched With Ai

Bordie Clark was then able to replicate this and post this video of it in action:

Here are more:

This seems to replace the “AI Overview” with this “Researched with AI” specifically in Google Shopping. Although, it looks a lot like an AI Overview, just with a different title.

Forum discussion at X.



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