Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.”
This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang. In which, John added to his tweet that Google is getting better at this “with or without any specific ML model.”
Here are those tweets:
Anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang / geotargeting settings — with or without any specific ML model. I could see that all getting better over time, but crystal balls are not my speciality 🙂
— 🐄 John 🐄 (@JohnMu) January 18, 2022
My feeling is equivalent content across languages is a non-issue. If you search for “fromage” you’ll automatically find French content. It doesn’t have to match English “cheese” content. Even with brands, if a user is ‘french-seeking’, it can match the French brand homepage.
— 🐄 John 🐄 (@JohnMu) January 18, 2022
I have no evidence, anecdotal or otherwise, to say either way. I also do not know if MUM can work at a whole page of content level versus a word or phrase level at this point. But what Glenn is suggesting is that since Google seems to be at a place where it can’t understand if a piece of content is equivalent when in another language, that this might solve that?
Forum discussion at Twitter.
Daily Search Forum Recap: May 20, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has a dedicated local pack with just ads – an ad local pack (this is apparently not new). Google says don’t get hung up on “toxic links” – there is no such thing. Did you know that Google shows back ordered products as out of stock? Google’s popular products carousel also can show a filter carousel above it. Sad news, we lost the mentor to all SEOs, Bill Slawski has passed away – the community is heart broken. I hope you all have a safe weekend with those you love.
Search Engine Roundtable Stories:
- A Dedicated Google Search Local Ad Pack
Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as “Ads” that show a list of stores that have shoes near you. You can click “more places” that will load more local ads.
- Google Shows Item As Out Of Stock For Items Using Back Order Value Schema
Did you know that Google shows “out of stock” for items you label with the value of back ordered in your structured data for products? Some feel it should say back ordered and not out of stock, but I am not too sure if there is much of a difference?
- Google: Don’t Get Hung Up About “Toxic Links”
Google’s John Mueller responded to some concerns on Reddit about “toxic links.” He was asked where do these toxic links come from, in which he replied “Toxic links is all about selling tools.” He told the individual “don’t get hung up about it.”
- Google Popular Products Carousel With Filter Selectors
Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So we have an embedded filter carousel within the products carousel.
- The Industry Mourns The Loss Of Bill Slawski: The SEO Mentor To The Community
It pains me to write this – Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I’ve personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.
- Video: Google Algorithm Update, Spammers Kill Bing Sitemap Submission, FID to INP, New Google Ad Label & RIP Bill Slawski
There was another unconfirmed update on May 16th, about 6 months since the last confirmed Google core update. Spammers killed off the Bing anonymous sitemap submission method. Google will likely replace FID with INP…
- Flash Dressed Crocodile On John Mueller’s Desk
John Mueller posted this photo on Twitter saying he found this Flash dressed crocodile toy by his desk when he was in the office the other day. I am not sure if there is an inside joke here, hence the
Other Great Search Threads:
- DeepMind’s GATO: a step closer to AGI “The same network w/the same weights can play Atari, caption images, chat, stack blocks w/a real robot arm & more, deciding based on its context whether to output text, joint torques, butt, Glenn Gabe on Twitter
- I’d just ignore then if you don’t care about them. The removal tool doesn’t remove it from indexing, it’s just not to show them in search (which they wouldn’t if they’re not canonical), John Mueller on Twitter
- I’ve updated my Core SERP Vitals Chrome Extension to display the new experimental INP and TTFB metrics in the Google search results., Chris Johnson on Twitter
- If Google is now making it easier for its users to reject all cookies, does that mean we won’t get as much data in tools like GA? https://t.co/8cWUZOthOl https://t.co/8KuYMluKsZ, Roxana Stingu on Twitter
- In Universal Analytics, you’re very used to going to the source/medium, campaign, or channel grouping report to find answers to questions like “where did my traffic come from” or “what site referred to me”. You ca, Krista Seiden on Twitter
- Today I received my Microsoft 25 Years of Service award! I feel very fortunate to have had the opportunity to work with so many passionate, driven, customer focused employees working to empower every person and every organi, Fabrice Canel on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
The Body Bugs are Coming for You – Free Today on Xbox
Daily Search Forum Recap: May 20, 2022
How Data Is Reshaping The SEO & Digital Marketer’s Landscape
How TikTok Creators Redefined Influence [Infographic]
This Week on Xbox: New Games, Upcoming Releases, and Events
How A Solid Content Strategy Can Empower Your Team [Podcast]
Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach
Marketing operations talent is suffering burnout and turnover
Google Says Don’t Get Hung Up About Toxic Links
How Hotels and Resorts are Adopting Virtual and Augmented Reality
LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles
LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]
Six Ways to Adjust Google Ads to Save Budget
Google Search With Larger Images Again On Desktop Results
Daily Search Forum Recap: May 2, 2022
How Does Google Multisearch Affect SEO?
Where To Invest In SEO For Maximum Impact
Start an Affiliate Marketing Side Hustle to Bring in Passive Income
How to Write the Perfect Page Title With SEO in Mind
Google Says You Can Use Hashtags In Meta Descriptions
SEARCHENGINES5 days ago
Google Search Console Performance Reports Logs Additional Desktop Features
PPC4 days ago
Three Key Moments You Can’t Miss at Hero Conf London 2022
SEO4 days ago
Google Ads Makes Automation Easier With Scripts Updates
MARKETING4 days ago
What is Conversation Intelligence and Facts you didnt know About the Software?