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Google Getting Better At Languages & Location Without Hreflang

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Google Getting Better At Languages & Location Without Hreflang

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Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.”

This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang. In which, John added to his tweet that Google is getting better at this “with or without any specific ML model.”

Here are those tweets:

I have no evidence, anecdotal or otherwise, to say either way. I also do not know if MUM can work at a whole page of content level versus a word or phrase level at this point. But what Glenn is suggesting is that since Google seems to be at a place where it can’t understand if a piece of content is equivalent when in another language, that this might solve that?

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: September 23, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has a confirmed Google Ads issue that may cause serving and budget issues, and yes, it is causing a lot of confusion and frustration. Google Search and Google Ads does not guarantee a click will lead to a conversion. Google does de-duplicate based on almost duplicates. Microsoft Bing is testing colored Sitelinks in search. Google Germany asks the reviewer before a review is removed after it was reported. I also posted the weekly SEO video recap filled with discussions of updates and more.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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