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Google Getting Better At Languages & Location Without Hreflang

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Google Getting Better At Languages & Location Without Hreflang


Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.”

This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang. In which, John added to his tweet that Google is getting better at this “with or without any specific ML model.”

Here are those tweets:

I have no evidence, anecdotal or otherwise, to say either way. I also do not know if MUM can work at a whole page of content level versus a word or phrase level at this point. But what Glenn is suggesting is that since Google seems to be at a place where it can’t understand if a piece of content is equivalent when in another language, that this might solve that?

Forum discussion at Twitter.

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SEARCHENGINES

Daily Search Forum Recap: May 20, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has a dedicated local pack with just ads – an ad local pack (this is apparently not new). Google says don’t get hung up on “toxic links” – there is no such thing. Did you know that Google shows back ordered products as out of stock? Google’s popular products carousel also can show a filter carousel above it. Sad news, we lost the mentor to all SEOs, Bill Slawski has passed away – the community is heart broken. I hope you all have a safe weekend with those you love.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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