SEARCHENGINES
Google Does Not Understand If Content Is Equivalent When In A Different Language

Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.
Google’s John Mueller was asked how does Google measure the similarity of pages at the 26:28 mark into this video. John said “we don’t.” Google just uses the “hreflang to understand which of these URLs are equivalent from your point of view and we will swap those out,” John said. John added “for hreflang, I think it’s impossible for us to understand that this specific content is equivalent for another country or another language.” John basically said Google cannot understand this.
Here is the transcript:
AUDIENCE: OK, so how does Google measure the similarity of pages?
JOHN MUELLER: I think we don’t. I think we basically use the hreflang to understand which of these URLs are equivalent from your point of view. And we will swap those out.
AUDIENCE: Oh, OK, so not from the content point of view, maybe some–
JOHN MUELLER: No.
AUDIENCE: — similar content.
JOHN MUELLER: No, I — we would only do that for things like the rel canonical to understand what the canonical URL is. But for hreflang, I think it’s impossible for us to understand that this specific content is equivalent for another country or another language. Like, there are so many local differences that are always possible.
Here is how Glenn Gabe summed it up:
More from @johnmu: But Google does try to understand the similarities between content for *canonicalization* (but that would be for the same language). For hreflang, that’s not happening when the pages are in another language: https://t.co/dB613YXJae pic.twitter.com/QLQHRG7mm0
— Glenn Gabe (@glenngabe) January 18, 2022
Here is the video embed:
Super interesting, which leads us to my next article which will be live in 10 minutes on why doesn’t Google use MUM for this understanding?
Forum discussion at Twitter.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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