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Google Helpful Content & Link Spam Updates Done, Linking To Sellers, AI Content & Apple Business Connect

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Google Helpful Content & Link Spam Updates Done, Linking To Sellers, AI Content & Apple Business Connect

This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday, January 11th or so. Google said rolling out algorithm updates are sometimes like planting seeds in a garden. Google said linking to multiple sellers may give you a small ranking boost with the product reviews update. Google reiterated its views of AI-generated content and how Google Search sees it. Google said again that traffic is not a measure of search quality. Google Search is testing instances in the search results. Google says writing SEO case studies are quite challenging. Google said to keep your HTML head section clean and without JavaScript. Google updated its site name documentation to clarify that m-dot and www are considered domain level. Google updated the list of Googlebot IP addresses. Google Business Profiles says you no longer can have price ranges for products, and custom call to actions are going away next month. Apple Business Profiles relaunched with new features that businesses should jump on now. Google Maps is testing 360 aerial views. Google Ads has an editing bug with a draft or experimental campaigns. Google Ads said performance max is not preferred over search campaigns. And dental practices can now use Local Service Ads. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by Rank Ranger, the all-in-one- professional SEO software. Rank Ranger is a comprehensive SEO platform that allows you to grow your business with data and analytics. It offers valuable insights through advanced rank tracking, including above-the-fold tracking, Organic Share of Voice reporting, actionable SERP feature data, and SERP analysis tools.

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Source: www.seroundtable.com

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Google Says If You Redesign Your Site Your Rankings May Go Nuts

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Google Waves

Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, “when you redesign a site, its rankings in search engines may go nuts.”

Yes, this is probably super obvious to most of you reading this site but Gary dives a bit deeper.

He said, “Among other things, search engines use the HTML of your pages to make sense of the content. If for example you break up paragraphs, remove H tags in favor of CSS styling, or add breaking tags (especially true for CJK languages), you change the HTML parsers’ output, which in turn may change the site’s rankings.”

In short, when redesigning, sure – go ahead – make the site pretty. But changing the core HTML can result in ranking changes.

Gary recommends, “try to use semantically similar HTML when you redesign the site and avoid adding tags where you don’t actually need them.”

So if you can change the design but at the same time keep things in the HTML looking similar, that is your best bet. Change a lot without changing a lot – if that makes sense.

Forum discussion at LinkedIn.

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Yandex Search Ranking Factors Leaked & Exposed

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Yandex Leak

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search engine – Yandex. As you can imagine, SEOs and others are diving in and seeing what they can learn from the source code.

I personally did not download the source code, so I did not go through it myself but I wanted to share what people did find via Twitter from their investigations of the source code.

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Will this help you do SEO on Google? Probably not but hey, it is super interesting.

Forum discussion at WebmasterWorld.



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Unconfirmed Google Update Impacting Product Reviews Sites On January 26th

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Google Product Reviews Update

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

Let me first share Glenn’s charts, which he posted on Twitter and said, “Heads-up, run a product reviews site? Google pushed something on 1/26 that, once again, impacted some product review sites HEAVILY. These are sites I’ve documented before with crazy surges/drops, even outside of Product Reviews Updates. Let’s see if this sticks. I hope it does.”

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Here is that tweet:

Starting on the 25th, I began to see limited chatter kick into gear at WebmasterWorld. The chatter there was not specific to the product reviews update but it could have been related to it. Here are some quotes from there:

My site has been climbing rankings all week and yet today the traffic has been dismal (UK). Do I smell an update?

My ranks, as I said, have been getting better after being in decline steadily since this time last year. I haven’t done anything to improve. Could this mean that google are indeed looking at different ranking signals, not just links? I could have gained a link or two that has turned it around I suppose but no evidence so far.

After great improvement over the month of January, got a big bang down since January 24 onwards. Changes again?

Definitely, something is wrong with Google. My traffic is going down without any reason. Are there any delays with Analytics?

I don’t know what’s going on, but my website has been in free fall for a week now. And it’s the usual picture again, old news articles or meaningless keyword spam ranks in my area on the top places. It’s really no fun anymore …

Google Tracking Tools

Here are what the tracking tool are showing:

Mozcast:

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Semrush:

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Cognitive SEO:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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SERPmetrics:

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Algoroo:

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So the tools are not lighting up but this update may have been something tweaked with the product reviews update, or a new update impacting product review sites or limited to those segments of websites?

Have any of you seen any big changes around January 26th?

Forum discussion at Twitter.



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