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Google Helpful Content Update, Post Google Core Update Tremors, FAQ Rich Results Drop, Search Console Merchant Center Reports & More

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Google Helpful Content Update, Post Google Core Update Tremors, FAQ Rich Results Drop, Search Console Merchant Center Reports & More


For the original iTunes version, click here.

We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to rich results are not going away just for mobile but also for desktop search. Google Search Console has new helpful Merchant Center reports. Google also said the site names issues have massively dropped. Google said fixing your INP issues won’t improve your rankings. Google said to avoid low-quality content blurbs on your e-commerce category pages. Google said there is no way to prevent search traffic loss on website revamps and you won’t be “back to the same” either. Google said meta descriptions do not matter for search rankings. Google said very few robots.txt files are over 500KB. Google has a new process for Google Business Profile reinstatements. Google Local is testing and showing third-party reviews again. Google is forcing some suspended advertisers to become verified. An advertiser said they lost thousands of dollars due to a Google Ads experiment. Google also promotes its new Search Generative Experience in the traditional search results. Bing Search is testing playable video snippets. Bing Chat is working on custom instructions feature And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:

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How To Remove Thumbtack Book Links In Google Business Profiles

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Google Appointment Book

There are new reports that a booking/appointment system run by Thumbtack, a local search service, is automatically adding its booking links and service to Google Business Profiles. Well, you can opt out, if you don’t want it. But I am sure most businesses will have no clue this was added to their local listings in Google Search and Google Maps.

To opt out, you need to fill out this form. This is from the Thumbtack help page – so check there if the form no longer works, maybe there will be an updated link.

The book now button looks like this:

Google Business Profile Book Button

As reported to me by Colan Nielsen on X and posted in the Local Search Forum, this business does not want the book link to go to Thumbtack, but it does – at least when I wrote this.

Colan wrote, “Looks like Thumbtack is automatically adding booking links to Google Business Profiles.”

We saw this happen a lot over the years, we even called it hijacking appointment links in Google – including with Postmates.

The Thumbtack help document says, “we’ve automatically added a Thumbtack booking option through your Google Business Profile. No further action is needed from you.” So this is not an opt in thing, rather an opt out thing – which is not good.

So please be aware of this and be on the look out for changes to your booking link.

Forum discussion at Local Search Forum.

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips


For the original iTunes version, click here.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Daily Search Forum Recap: July 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic ad placement.” Bing is testing a voting feature in search. Google is maybe testing auto-playing video thumbnails. Thumbtack is adding booking links to your Google Business Profiles without you knowing. I also posted my SEO video recap today, so check it out.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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