SEARCHENGINES
Google I/O 2022 Search Related Announcements
I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.
I will skip most of the event, highlighting the search related topics only below. But I will also embed the keynote, so you can watch it below.
I’ll make this as easy to consume by just embedding tweets that share the news in a super fast and digestible way:
Google’s Mission – Snore…
Google always has to lead off about making knowledge more accessible…
.@SundarPichai shares how we’re continuing to advance Google’s mission: By turning information into knowledge, and advancing computing to make that knowledge accessible to the world, no matter where you are. #GoogleIO pic.twitter.com/qmymBTNItR
— Google (@Google) May 11, 2022
Multisearch Near Me
This takes the new Multisearch feature, searching with images and text at the same time, but brings it to local:
We recently launched multisearch in the Google app, which lets you search by taking a photo and asking a question at the same time. Later this year, you’ll be able to take a picture or screenshot and add “near me” to get local results. #GoogleIO pic.twitter.com/F2kl0m9nYt
— Google (@Google) May 11, 2022
Scene Exploration
You can scan an area and Google Lens will stitch it together to overlay search information:
In the future, you’ll be able to pan your camera, ask a question and see relevant information overlaid in the context of the world around you. It’s like a supercharged CTRL+F for the real world. #GoogleIO pic.twitter.com/EeSse3Dmtf
— Google (@Google) May 11, 2022
Immersive View in Google Maps
This is pretty cool, Google will stitch together photos to give you this new immersive view – coming later to a Google Maps near you:
Immersive view in @GoogleMaps is a new way to experience what a neighborhood, landmark, restaurant and venue will be like — and even feel like you’re right there. It uses advances in computer vision and AI to fuse together billions of Street View images. #GoogleIO pic.twitter.com/DgJwwE03rQ
— Google (@Google) May 11, 2022
Skin Tone Google Image Search
A new way to filter based on skin tone in Google Images, with schema support:
Now for makeup queries in Google Images, like “everyday eyeshadow” and “bridal makeup looks,” you’ll find a new way to filter by relevant skin tones to find more helpful results. #GoogleIO pic.twitter.com/Y8t0oXtoqv
— Google (@Google) May 11, 2022
In the coming months, we’ll also be working on a way for content creators and online businesses to label their imagery so that search engines and other platforms can easily understand skin tone, hair color and hair texture in images. Learn more. #GoogleIO https://t.co/8UToQLc0yr
— Google SearchLiaison (@searchliaison) May 11, 2022
Google My Ad Center
More ways for searchers to manage their ad privacy…
Later this year, we’ll launch My Ad Center. You’ll be able to easily manage your ads privacy settings and even choose to see ads from categories or brands you like — giving you more control over the ads you see across YouTube, Search and Discover. #GoogleIO pic.twitter.com/jWNog7xsrS
— Google (@Google) May 11, 2022
Google Translate Gains 24 Languages
More languages have been added to Google Translate with new ML to help:
We’re adding 24 new languages to Google Translate — the first using a breakthrough machine learning approach called Zero-Shot Machine Translation, where the model learns a new language without ever seeing a direct translation of it. #GoogleIO https://t.co/5Imnj6ff1E
— Google (@Google) May 11, 2022
Google Lens is Popular
And it really should be popular and growing, Google Lens is just that impressive:
Google Lens helps you search what you see. It’s now used over 8 billion times a month, which is nearly a 3X increase since last year. 🤯 #GoogleIO pic.twitter.com/7qENSkvJuM
— Google (@Google) May 11, 2022
Google Assistant More Natural
Saying #HeyGoogle or worrying about the “right” way to ask something can feel unnatural. That’s why we’re improving how Assistant understands you, letting you speak more naturally — like how you’d talk to a friend. Learn more ↓ #GoogleIO https://t.co/YviVJIxhYq
— Google (@Google) May 11, 2022
Personal Information Removal Tool
You can use a form to remove personal information from Google Search now but a new tool should make it easier.
Soon, a new tool will let you more easily request the removal of Google Search results containing your contact details — such as your home address, phone number and email address. This feature will be available in the Google app and on individual Google Search results. #GoogleIO pic.twitter.com/aoMyLmVdpo
— Google (@Google) May 11, 2022
About This Result in the Google App on Your Site
I am not sure I like Google overlaying their about this result on your site, but it is the Google App doing this:
To help you evaluate the reliability of information, you’ll soon be able to find relevant context about any website with just one tap in the Google App — such as the site description, what they say about themselves and what others say about them. #GoogleIO pic.twitter.com/jPA1XI9SpY
— Google (@Google) May 11, 2022
Google made it sound like this feature is used a lot, but it is a tiny fraction of all searches:
About this result used 1.6 billion times pic.twitter.com/IXR2LoLTp1
— Barry Schwartz (@rustybrick) May 11, 2022
Google AR Future
Google hinted at AR features coming, maybe a new version of Google Glass?
Augmented reality can break down communication barriers – and help us better understand each other by making language visible. Watch what happens when we bring technologies like transcription and translation to your line of sight. #GoogleIO ↓ pic.twitter.com/ZLhd4BWPGh
— Google (@Google) May 11, 2022
Google’s SVP Summary
Here is how Prabhakar Raghavan, Senior Vice President at Google, where he is responsible for Google Search, Assistant, Geo, Ads, Commerce, and Payments products, summed up the search related announcements at Google I/O 2022:
You’ll have more natural, intuitive experiences across our products, from a more immersive & 3D Google Maps (less like a paper map on a phone!)… to an Assistant that really understands you (umms and ahhs included!)… to much, much more. (2/4)
— Prabhakar Raghavan (@WittedNote) May 11, 2022
TL;DR: we believe that the way you search shouldn’t be constrained to typing keywords into a search box… we’re reimagining what it means to search again, so you can ✨search any way, and anywhere✨ (4/4)
— Prabhakar Raghavan (@WittedNote) May 11, 2022
All of Google’s I/O related announcements can be found in this section in the Google blog.
Coming up later today, here is what is available for Search and Ads:
It is amazing how few sessions Google I/O has on Google Search (3) and Google Ads (2) https://t.co/YGkDjyhLbH pic.twitter.com/OjaktAsIWc
— Barry Schwartz (@rustybrick) May 11, 2022
Here is the keynote video:
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Daily Search Forum Recap: March 27, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Local Service Ads is asking for more photos. SEOs, please don’t remove the contact us and about us pages. Hotels can remove pricing details from its Google listings. Google Local reviews is testing reactions. Google Analytics real time reporting had issues today. Google help documentation is testing using AI features.
Search Engine Roundtable Stories:
-
SEOs, Please Don’t Remove Contact Us & About Us Pages
Google’s John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, “I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.” -
Google Local Service Ads Sends Email Asking You To Upload Photos
Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos? -
Google Search Developer Docs Gain AI Generated Help Features
A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs earlier in the year. -
Google Local Reviews Reactions Notice
In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now. -
Google Analytics Real Time Data Lagging Today
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites. -
Google Cafe Cleaning & Delivery Robot
You probably have seen these cleaning and delivery robots in some restaurants and lounges but have you seen them in the Google cafes? Here is one doing its thing at one of the cafes at the GooglePlex in Mountain View, California.
Other Great Search Threads:
- It’s also not a request for the site’s homepage nor for a comprehensive sorted list – it’s a restrict. Sometimes the homepage doesn’t show on top, I wouldn’t take that as a sign of anything in particular. It’s a bit easier with small sites, but not always, John Mueller on X
- It’s really refreshing to see this level of detail after an appeal is denied in GBP. This saves us a lot of time trying to get everything ship shape! Also – make sure you know who has admin access to your GBP, y’all.., Carrie Hill on X
- That’s correct – hreflang is not geotargeting, it’s all about alternate versions., John Mueller on X
- When I joined Google in early 2021, it was clear that regulatory & privacy changes and AI (automation) advancements would be key focus areas for marketers over the next several years. Fast-forward three years, and we’re now at the inflection point., AdsLiaison on X
- Hey Brett, This is currently in closed beta. I don’t have further details to share at this time, but we’re continuing to test it., AdsLiaison on X
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- All about Core Web Vitals: INP (Interaction to Next Paint), Yoast
- Google Shopping GTIN Requirements Explained!, ZATO Marketing
- Google’s Helpful Content Update & Ranking System: What Happened and What Changed in 2024?, Amsive
- How to Do Keyword Mapping for SEO (+Free Template), WordStream
- Managing decentralized marketing for international SEO, Oncrawl
- Structured data for SEO: What you need to know, Wix SEO Hub
- The helpful content system has changed, Marie Haynes
- Why Site Speed Matters for SEO, Lumar
- Content Pruning: Why It Works, and How to Do It, Ahrefs
- Does Google rank AI content?, SERP’s Up SEO Podcast
- How To Survive 3 New Threats to Your SEO Strategy, Content Marketing Institute
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: March 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console is testing an Android App. Google is testing places and places sites in the search bar menu. Google spoke about if a business should have a website and a blog. Google added 3D models to product structured data. Google Search does not support AVIF images, yet. Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising.
Search Engine Roundtable Stories:
-
Google Search Console Tests Android App
Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console. -
Google Tests Places & Places Sites Search Bar Filter Tabs
Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions. -
Google: Should Small Service Businesses Start A Website & A Blog?
Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on that blog. -
Google Adds 3D Models Markup To Product Structured Data For Linking
Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model. -
Google Search Does Not Support AVIF Images Just Yet
Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.” -
Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising
Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to the community was amazing. -
St. Patrick’s Day Dancers At Google Ireland
Here is a video I found on Instagram from the Google Ireland office of dancers performing at the Google office in celebration of St. Patrick’s Day. It looks like they call themselves the Golden Beats.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: March 25, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is begging SEOs to stop trying to show Google things and work on showing their users things. Google is testing the Search Generative Experience in the wild to a subset of US users. Google says publishing more content doesn’t improve site quality. Google is testing products and product sites in the search bar. Google shares how to remove a subdomain of a subdomain in Google Search Console.
Search Engine Roundtable Stories:
-
Google Tests SGE AI Overviews In The Wild (Subset Of US Users)
On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me. -
Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead
Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those people will like. -
Google: Publishing More Content Doesn’t Improve Quality For Faster Indexing
A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website. -
Google Tests Products & Product Sites Search Bar Filter Tabs
Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar. -
How To Remove A Subdomain Of A Subdomain Via Google Search Console
Let’s say you have a subdomain of a subdomain, such as sub.sub.domain.tld, how do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property. -
Flock Of Geese At Google
Here is a flock of geese near the new Google Bay View campus in Mountain View, California. I guess the geese are making its way from the GooglePlex to the Bay View campus?
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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