SEARCHENGINES
Google Search Console Will Stop Collecting Data After Inactivity
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that Search Console profile?
John Mueller of Google said this on Twitter, he said “when Google sees that the data’s not being useful (nobody using it), then we do stop collecting after a while. I don’t think there’s any specific time on that though.” He said “nobody using it.” Later he explained “If it is verified and not used at all for a really long time, to me, that seems safe to pause too.” He said in his opinion, “it’s better to put the processing “budget” into things that are known to be useful.”
So Google will allocate its Search Console processing resources for those who actually use Google Search Console and not for those who do not. So make sure to login and click on some reports every month or so to be safe?
Here are those tweets:
Yeah, when Google sees that the data’s not being useful (nobody using it), then we do stop collecting after a while. I don’t think there’s any specific time on that though.
— 🐝 johnmu.xml (personal) 🐝 (@JohnMu) May 11, 2022
If it’s not verified, then we definitely stop collecting data at some point. If it is verified and not used at all for a really long time, to me, that seems safe to pause too. IMO it’s better to put the processing “budget” into things that are known to be useful.
— 🐝 johnmu.xml (personal) 🐝 (@JohnMu) May 11, 2022
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Search Console Verification Does Not Impact Your Ranking In Google Search

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.
Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”
John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.
Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.
Here is the video embed at the 15:27 mark:
Forum discussion at Twitter.
SEARCHENGINES
Google Say Most Common Reason For Blocking Googlebot Are Firewalls or CDNs Issues

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.
Gary wrote, “check what traffic your firewalls and CDN are blocking.” “By far the most common issue in my inbox is related to firewalls or CDNs blocking googlebot traffic. If I reach out to the blocking site, in the vast majority of the cases the blockage is unintended.”
So what can you do? Gary said, “I’ve said this before, but want to emphasize it again: make a habit of checking your block rules. We publish our IP ranges so it should be very easy to run an automation that checks the block rules against the googlebot subnets.”
Gary linked to this help document for more details.
In short, do what you can to test to see if your site is accessible to Googlebot. You can use the URL inspection tool in Google Search Console, as one method. Also, confirm with your CDN or firewall company that they are allowing Googlebot and ask them to prove it.
Forum discussion at on LinkedIn.
SEARCHENGINES
Google Search Testing More Card Box Like Buttons In Search

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.
Here are screenshots shared with me of these designs:
Via @b4k_khushal:
Via @mblumenthal via @b4k_khushal:
I kind of like them but I might be wrong. 🙂
Forum discussion at Twitter.
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