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Google Inclusive Schema For Image Search Monk Skin Tone Scale Coming Soon

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One of the announcements at Google I/O was a new way to filter image results by skin tones. Part of that announcement, that I embedded in my coverage, was Google saying content creators will be able to use “inclusive schema to label their content with attributes like skin tone, hair color and hair texture.”

Google wrote “Creating a more representative Search experience isn’t something we can do alone, though. How content is labeled online is a key factor in how our systems surface relevant results. In the coming months, we’ll also be developing a standardized way to label web content. Creators, brands and publishers will be able to use this new inclusive schema to label their content with attributes like skin tone, hair color and hair texture. This will make it possible for content creators or online businesses to label their imagery in a way that search engines and other platforms can easily understand.”

But this feature is not live yet, it is coming in the “coming months.”

John Mueller of Google was asked about the status of this on Twitter and he said “It’s still early days there, as far as I know there are no public specifics yet.”

Here are those tweets:

So when is it coming? I suspect we will hear something soon, maybe in June or July?

Do you know how you, as a content creator/publisher, would benefit from using this?

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

Google Search Console Verification Does Not Impact Your Ranking In Google Search

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Woman looking at phone with Google logo

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

Forum discussion at Twitter.



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Google Say Most Common Reason For Blocking Googlebot Are Firewalls or CDNs Issues

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Google Fire Wall

Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.

Gary wrote, “check what traffic your firewalls and CDN are blocking.” “By far the most common issue in my inbox is related to firewalls or CDNs blocking googlebot traffic. If I reach out to the blocking site, in the vast majority of the cases the blockage is unintended.”

So what can you do? Gary said, “I’ve said this before, but want to emphasize it again: make a habit of checking your block rules. We publish our IP ranges so it should be very easy to run an automation that checks the block rules against the googlebot subnets.”

Gary linked to this help document for more details.

In short, do what you can to test to see if your site is accessible to Googlebot. You can use the URL inspection tool in Google Search Console, as one method. Also, confirm with your CDN or firewall company that they are allowing Googlebot and ask them to prove it.

Forum discussion at on LinkedIn.

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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forum discussion at Twitter.



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