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Google Local Service Ads Allows Alternative Background Checks

Published

4 months ago

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Google Local Service Ads Allows Alternative Background Checks


Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their “own dedicated background check partner” do the verification.

The new paragraph that was added reads “Businesses that have their own dedicated background check partner and process can apply for background check equivalency verification using this request form. Google will review the request and decide if both the background check partner and the process meet the Google standard.”

Ben posted this on Twitter:

Here is the request form if you want to do this.

Forum discussion at Twitter.

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Google Dedicated Local Ad Pack

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1 hour ago

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May 21, 2022

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Google Dedicated Local Ad Pack

Google seems to be testing adding a local pack for ads along with a normal organic local pack, I believe. Here is a screenshot showing a local pack labeled as “Ads” that show a list of stores that have shoes near you.

You can click “more places” that will load more local ads. Below that is the local pack map, showing you organic nearby stores that have that product nearby.

Here is a screenshot I took from a Twitter video from Saad AK:

Here are more examples of this in action from Saad AK:

I think this is new but I can be wrong?

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Forum discussion at Twitter.

Update: Supposedly this is not a new thing, according to Google.

Source: www.seroundtable.com

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