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Google Made The SafeSearch Filter Update Faster

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Google Made The SafeSearch Filter Update Faster


Historically, the Google SafeSearch filter, i.e. the filter that weeds out adult content from the search results, was very slow in removing the SafeSearch label for a site or specific portion of the site. John Mueller of Google said this Friday that Google’s team took efforts to make this faster.

John said at the 52:09 mark into this video that “we’ve taken some steps to make that faster” when talking about the SafeSearch filter being able to reclassify sites as not being adult oriented anymore.

In 2018, we reported that the adult filter reclassification process can take many months. Even a relatively new SafeSearch help document still says “if you recently made the changes, our classifiers may need more time to process them. It can take up to 2-3 months.”

I am not sure if it use to take six or more months and the 2-3 month timeframe is speeding it up or if Google can now reclassify things within days or weeks now?

Here is where John said this filter is now faster at updating:

Here is the transcript:

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But if it was just purely that there was adult content there before then I could imagine that maybe our safe search filters are a little bit kind of slow in recognizing that. I do know we’ve taken some steps to make that faster, but maybe we need to make that even more faster. Or maybe there’s something else on the safe side as kind of sticking.

The safe search side is something that you can check if you do a site query and then turn save search on and off. You should be able to see is there something from safe search happening or not. You don’t see that with regards to indexing though so but I can take a look at this afterwards and we can see if there’s something super obvious that I can let you know about.

See also  Daily Search Forum Recap: February 21, 2022

Forum discussion at YouTube Community.



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Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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