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Google Page Experience Update For Desktop Rolling Out Through End Of March 2022

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Google Page Experience Update For Desktop Rolling Out Through End Of March 2022


Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March 2022. You probably won’t notice any real ranking changes from it but we have to report on it anyway.

The same factors, outside of mobile friendliness, are being used for the desktop version of this page experience update – as we reported about earlier. The original Google page experience update was announced in May 2020 and the mobile version went live between June and May 2021. It did not really have a big or visible impact to the overall rankings in the mobile search results and we do not expect there to be a significant impact to the desktop search results with this rollout.

Here is a chart of the factors included in this update compared side by side with desktop to mobile:

For the desktop page experience update this includes:

  • Largest Contentful Paint (LCP)
  • Cumulative Layout Shift (CLS)
  • First Input Delay (FID)
  • HTTPS Security
  • Absence of intrusive interstitials

Yes, intrusive interstitials will apply to the desktop version as well. And as a reminder, the page experience update no longer considers safe browsing – so for mobile, it looks like this:

For desktop, remove the mobile:

In January 2022, Google released the desktop page experience report in Search Console so you can measure your how well your desktop pages are doing with page experience signals.

As a reminder, again, don’t worry – this update won’t have much of an impact on your rankings. Google said before “as we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account. Given this, sites generally should not expect drastic changes. In addition, because we’re doing this as a gradual rollout, we will be able to monitor for any unexpected or unintended issues.”

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Forum discussion at Twitter & WebmasterWorld.





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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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