SEARCHENGINES
Google Says AI Content Is Not By Default Well Received By Its Algorithms
![Google Says AI Content Is Not By Default Well Received By Its Algorithms Google Robot Writing](https://articles.entireweb.com/wp-content/uploads/2023/07/1689861364_Google-Says-AI-Content-Is-Not-By-Default-Well-Received.jpg)
Danny Sullivan, Google’s Search Liaison, responded to Vox Media’s claim that AI content is currently “well-received by search engines.” Sullivan said, “It’s still not correct that AI content will be “well-received by search engines,” at least for us.”
Sullivan went on to explain on Twitter that “There’s lots of AI content on the web that doesn’t rank well and hence isn’t well received” by Google Search. “AI content has no magic ranking powers,” Sullivan said.
Only “if content is helpful, then it might succeed,” but not because AI wrote it does it mean the content is helpful.
Sullivan wrote to the author, “FYI about this part: “he’s learned that AI content ‘will, at least for the moment, be well-received by search engines’.” This isn’t correct. Our systems are looking at the helpfulness of content, rather than how it is produced,” Danny Sullivan clarified.
“We’d encourage publishers, however they produce content, to ensure they’re making it for people-first,” he added. “Producing a lot of content with the primary purpose of ranking in search, rather than for people, should be avoided. Sites producing a lot of unhelpful content not intended for people-first may find all of their content less likely to be successful with search,” he said.
Here are those tweets:
It’s still not correct that AI content will be “well-received by search engines,” at least for us. There’s lots of AI content on the web that doesn’t rank well and hence isn’t well received. AI content has no magic ranking powers. If *content* is helpful, then it might succeed.
— Google SearchLiaison (@searchliaison) July 18, 2023
To be fair, I didn’t read Peter Kafka’s line as saying all AI-content is received well by Google Search. Just that Google Search is open to saying AI-content can rank well if it is quality.
As Google’s Sullivan wrote before on explaining the who, how and why on AI content that if you do all of that and the content is generated to help people, then it might do well. But if you are using AI to write content to just rank in search, then it might not do so well.
In any event, I think this is just a matter of Sullivan trying to clarify some confusion but I don’t know if the article is saying what some are thinking it is saying. No, Google does not rank AI-generated content better because it was written by AI.
Here is the debate on that part, but it is just for fun:
Peter! I (because I’m a person, not a bot), don’t know that it’s obvious to everyone. That’s why I keep emphasizing it’s not about whether content is AI generated, staff writer generated, freelance generate or the exact production method but rather the purpose and quality….
— Google SearchLiaison (@searchliaison) July 18, 2023
And no, we didn’t take any specific action on that particular article. Why it no longer ranks as well is entirely down to our automated systems that look at many different factors. Rankings change all the time.
— Google SearchLiaison (@searchliaison) July 18, 2023
Danny wanted to point out this clarification:
To be clear, I was explaining that AI content has no special ranking powers and that clearly lots of it doesn’t rank. It’s not about how content is generated. It’s about the purpose and quality of the content. Pretty much what we said here: https://t.co/w4LGtiJRXI
— Google SearchLiaison (@searchliaison) July 19, 2023
Forum discussion at Twitter.
Update: Later today the NY Times wrote Google Tests A.I. Tool That Is Able to Write News Articles – here is Google’s response:
Check out our statement on the @nytimes story about potential AI-enabled tools for news publishers:
In partnership with news publishers, especially smaller publishers, we’re in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help journalists…
— Google Communications (@Google_Comms) July 20, 2023
SEARCHENGINES
Daily Search Forum Recap: July 19, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.
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Billions Of Google goo.gl URLs Will No Longer Work
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Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator… -
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Feedback:
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SEARCHENGINES
Daily Search Forum Recap: July 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We’re seeing more Google Search ranking volatility, is this a sign of the core update coming? Google is testing AI Overviews on by default in the UK, even on some Workspace accounts. Google Merchant Center Next is coming to all merchants now. Google’s site reputation abuse policy forced a public company to lower earnings forecasts. Google is testing bolding the query in the search box when unselected.
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Google Search Ranking Algorithm Volatility – July 18th
We may be seeing the start of a Google Search ranking algorithm update, as I am starting to see volatility spiking in the Google Search results and a spike in chatter within the SEO community. I know we are expecting the next core update to touch down in the coming weeks, so maybe Google is testing/evaluating something now? -
Google Tests AI Overviews In Workspace Accounts In The UK
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Here is a photo of a Doogler, Google dog, at the Google Dublin office in a dog bed – a Google dog bed. The dog looks a bit tired and for some reason is lying near the bed and not on the bed.
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Industry & Business
Links & Content Marketing
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Mobile & Voice
SEO
PPC
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Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Daily Search Forum Recap: July 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has finally ended its labs experiment for Search Notes. Google Knowledge Panels tests showing store rating reviews. Google tests renaming short videos to quick takes. Google Ads in Japan changed the term brand match to intent match. Google is testing query refinements under the ad carousel.
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Google Search Notes Finally To End
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Google Knowledge Panels Tests Store Ratings Reviews
Google is testing showing store ratings review stars in the knowledge panels for some retail stores. Clicking on the stars will take you into the Google Store Rating panel. -
Google Tests Renaming Short Videos To Quick Takes
Google is testing renaming the short videos carousel to quick takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook and other sources and now Google is testing naming them “Quick Takes.” -
Google Ads Query Refinements Under Ad Carousel
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Google Paris France Olympics Signage Adapted
In April, we covered the prep the Google Paris, France office put together for the upcoming Olympics events by dressing up its lobby signage in Olympic sports. Well, the sign changed a bit. Here is a more recent photo I found on Instagram.
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Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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