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Google Says There Is No Technical Method To Obtain Featured Snippets In Google Search

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Google Says There Is No Technical Method To Obtain Featured Snippets In Google Search

Google’s John Mueller was asked for advice on how can he help his client rank in the featured snippets section of the Google Search results. In which, John responded that there is “no technical method for achieving that.”

He said that on Twitter, saying “given that there’s no technical method of achieving that, this seems somewhat futile as a primary goal.” He then said “I’d recommend focusing on other things which are more related to what’s really useful for the site / business.”

While it is true, there is no specific Google advice on how to gain featured snippets, there are ways SEOs nudge Google into having their site rank in the featured snippet box. It is a lot around the structure of the content and how that content is worded. Of course, there is generally (not always) one featured snippet position to fight over, so the chances are hard to rank for those spots these days,

In short, John is saying there is no special meta tag or way to communicate to Google that you want this piece of content to be a featured snippet. Google does have documents on what are featured snippets and how to not show up for featured snippets but that is it.

Here are those tweets:

Forum discussion at Twitter.

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Source: www.seroundtable.com

SEARCHENGINES

Unusual Spike In Google Business Profile Insights Traffic For Some

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Google Business Profile Performance Metrics With Products

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

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Source: www.seroundtable.com

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