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Google Search Console Adds Translated Results Search Appearance Filter To Performance Report

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Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you how many searchers accessed your site’s content when Google translates it in the search results.

This seems to be mobile only right now, based on the data I am looking at and in select countries. I see it for India myself but it might also work for these languages Indonesian, Hindi, Kannada, Malayalam, Tamil, and Telugu. Brodie Clark wrote “it is good to see that Google is expanding upon the list of Search Appearance features within their documentation and now seeing that reflected in search results.”

Here is a screenshot of the new filter:

click for full size

When you drill in, it will show you data starting on May 2, 2022 and show you some of the queries, I see गूगल बर्थडे स्पिनर which is google birthday spinner and also श्री गूगल which is Mr. Google. I am confused but it is what it is (click to enlarge):

click for full size

You can break it down by queries, pages, countries, devices and dates like most of these performance reports:

click for full size

As we covered last November, Google released help documents on translated results and how it works but I believe this is the first time Google is showing this in Search Console.

Google said when it comes to the translated search results, “sometimes Google may translate the title link and snippet of a search result for results that aren’t in the language of the search query. A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.” The translated currently is in these languages: Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu and is available on mobile devices with any browser that supports Google Search.

Then when a searcher clicks the translated title link from Google Search, Google said “all further user interaction with the page is through Google Translate, which will automatically translate any links followed.” That is when you need to make sure your ads, if they are on the page, work with Google Translate.

Here is more from Brodie Clark and Glenn Gabe:

Here is the flow:

click for full size

This is just a bit more data for you all to play with and use to understand your users.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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