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Google Search Console Adds Translated Results Search Appearance Filter To Performance Report

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Google Search Console Adds Translated Results Search Appearance Filter To Performance Report

Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you how many searchers accessed your site’s content when Google translates it in the search results.

This seems to be mobile only right now, based on the data I am looking at and in select countries. I see it for India myself but it might also work for these languages Indonesian, Hindi, Kannada, Malayalam, Tamil, and Telugu. Brodie Clark wrote “it is good to see that Google is expanding upon the list of Search Appearance features within their documentation and now seeing that reflected in search results.”

Here is a screenshot of the new filter:

click for full size

When you drill in, it will show you data starting on May 2, 2022 and show you some of the queries, I see गूगल बर्थडे स्पिनर which is google birthday spinner and also श्री गूगल which is Mr. Google. I am confused but it is what it is (click to enlarge):

click for full size

You can break it down by queries, pages, countries, devices and dates like most of these performance reports:

click for full size

As we covered last November, Google released help documents on translated results and how it works but I believe this is the first time Google is showing this in Search Console.

Google said when it comes to the translated search results, “sometimes Google may translate the title link and snippet of a search result for results that aren’t in the language of the search query. A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.” The translated currently is in these languages: Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu and is available on mobile devices with any browser that supports Google Search.

Then when a searcher clicks the translated title link from Google Search, Google said “all further user interaction with the page is through Google Translate, which will automatically translate any links followed.” That is when you need to make sure your ads, if they are on the page, work with Google Translate.

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Here is more from Brodie Clark and Glenn Gabe:

Here is the flow:

click for full size

This is just a bit more data for you all to play with and use to understand your users.

Forum discussion at Twitter.

Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: September 23, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has a confirmed Google Ads issue that may cause serving and budget issues, and yes, it is causing a lot of confusion and frustration. Google Search and Google Ads does not guarantee a click will lead to a conversion. Google does de-duplicate based on almost duplicates. Microsoft Bing is testing colored Sitelinks in search. Google Germany asks the reviewer before a review is removed after it was reported. I also posted the weekly SEO video recap filled with discussions of updates and more.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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