SEARCHENGINES
Google Search Console Adds Translated Results Search Appearance Filter To Performance Report
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named “translated results” and it shows you how many searchers accessed your site’s content when Google translates it in the search results.
This seems to be mobile only right now, based on the data I am looking at and in select countries. I see it for India myself but it might also work for these languages Indonesian, Hindi, Kannada, Malayalam, Tamil, and Telugu. Brodie Clark wrote “it is good to see that Google is expanding upon the list of Search Appearance features within their documentation and now seeing that reflected in search results.”
Here is a screenshot of the new filter:
When you drill in, it will show you data starting on May 2, 2022 and show you some of the queries, I see गूगल बर्थडे स्पिनर which is google birthday spinner and also श्री गूगल which is Mr. Google. I am confused but it is what it is (click to enlarge):
You can break it down by queries, pages, countries, devices and dates like most of these performance reports:
As we covered last November, Google released help documents on translated results and how it works but I believe this is the first time Google is showing this in Search Console.
Google said when it comes to the translated search results, “sometimes Google may translate the title link and snippet of a search result for results that aren’t in the language of the search query. A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.” The translated currently is in these languages: Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu and is available on mobile devices with any browser that supports Google Search.
Then when a searcher clicks the translated title link from Google Search, Google said “all further user interaction with the page is through Google Translate, which will automatically translate any links followed.” That is when you need to make sure your ads, if they are on the page, work with Google Translate.
Here is more from Brodie Clark and Glenn Gabe:
Great catch Brodie. I’m seeing that show up on 5/1 as well across sites. Checking the docs released in November, there are just a few languages supported I believe & that only shows up on mobile in the SERPs. Here’s a quick example: pic.twitter.com/oPahVDQYlY
— Glenn Gabe (@glenngabe) May 13, 2022
FYI, you can export data via the GSC API for translated content. It showed up in the GSC interface as of 5/1 & I see that when exporting data via Analytics Edge. The searchAppearance field is TRANSLATED_RESULT. Just an fyi if you are working w/the API to export data in bulk 🙂 pic.twitter.com/bqwFtmsc8Q
— Glenn Gabe (@glenngabe) May 13, 2022
Here is the flow:
This is just a bit more data for you all to play with and use to understand your users.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
SEARCHENGINES
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
For the original iTunes version, click here.
The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation abuse spam policy will be fought both algorithmically and through manual actions. Google responded to The Verge mocking its search rankings over best printer. Google Search Console has a new unused ownership tokens page. Some sites may see the Google Indexing API work for a limited time on unsupported content types. And having two sites won’t result in your sites search ranking decline. BingBot now fully supports Brotli compression and will test Zstd compression soon. Google Search is testing thumbs-up and down buttons for product carousels. Google is testing new sitelinks designs. Google Notes on Search may not go away in May. Google Maps no longer supports draft reviews. Google Maps released a bunch of new maps, directions, travel and EV features. Google Ads Demand Gen campaigns now support AI image generation. Google Ads is testing a similar product carousel. Google Ads reminds advertisers that ad customizers are going away. Google Ads is testing a new horizontal ad card format. Google AdSense has these new ad intent formats. Google AdSense publishers are reporting lower RPM earnings since mid-February. Google threatens to drop links to California news publishers amongst link tax bill. That was the search news this week at the Search Engine Roundtable.
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