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Google Search Has A Topic Authority Ranking System

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3 days ago

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Robot Reading Newspaper Park Bench Google Logo

Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”

Danny added that “we’ve used it for several years.” This “post is part of our regular efforts to share more about how ranking works.”

So Google has this ranking system named “topic authority” which aims to “surface relevant, expert, and knowledgeable content in Google Search and News.” Google said that topic authority “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.”

Google then described a bit how it works and what Google looks for with this search ranking system:

  • How notable a source is for a topic or location: Google’s systems understand publications that seem especially relevant to topics or locations. “For example, they can tell that people looking for news on Nashville high school football often turn to a publication like The Tennessean for local coverage,” Google wrote.

  • Influence and original reporting: Google’s system looks at how original reporting, the example Gogoel said is if the publisher that first broke a story and is cited by other publishers to understand how a publication is influential and authoritative on a topic.

  • Source reputation: Google’s system also looks at a source’s history of high-quality reporting, or recommendations from expert sources, such as professional societies. For example, a publication’s history doing original reporting or their journalistic awards are strong evidence of positive reputation for news websites,” Google explained.
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I love what Google wrote in terms of what publishers need to think about when it comes to ranking well with this system. Google wrote, “Publishers looking for success with topic authority should do exactly what their publications would normally do: provide great coverage about the areas and topics they know well. Such work should naturally align with what our topic authority system measures and with our general guidance about creating helpful, people-first content.”

This reminds me of the local news system that “works to identify and surface local sources of news whenever relevant, such as through Google’s “Top stories” and “Local news” features.”

And yes, all of this is stuff Google has been preaching for a while and most SEOs try to get their clients to achieve anyway.

This should be added to that Google ranking systems page soon:

So this is new, but not new – got it?

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Forum discussion at Twitter.



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Google Product Listings 3D & 360 Imagery Are Different

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3 hours ago

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May 27, 2023

By

Woman 3d Glasses Shoe Store

The other day, I reported that Google was testing replacing the 3D label with a 360 label. Well, I may have been wrong because 360 and 3D may be different and not the same. We are now seeing Google show both 3D and 3560 labels on product listings in the same product grid, which means to me, they are different.

Khushal Bherwani spotted this and posted a screenshot of this on Twitter – here it is, showing both the 3D and 360 label on the product image:

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So maybe 3D is the augmented reality version where 360 just lets you see the image itself in a 360 degree view?

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Configuring Microsoft pubCenter

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9 hours ago

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May 27, 2023

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Author Writing Book

The other day, I reported that Microsoft was sending invites to relaunch and expand Microsoft pubCenter, Microsoft’s AdSense alternative. So I signed up and was given access the other day and I wanted to share some screenshots of the screens.

The first thing you get is an email saying “You’ve been selected from the waitlist.” You then click over from the email to sign up with their form. After you sign up, you immediately have access to the new pubCenter at next.pubcenter.microsoft.com as opposed to the old one at pubcenter.microsoft.com. So I guess this new version is named Microsoft pubCenter Next?

You are asked to set up your payment settings, which I did not do yet, but you can imagine that it asks for your bank details, tax ID and so forth. Here is a screenshot of the welcome screen:

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I then entered my business information, which I did not screenshot for you.

After that, I went to set up my ad unit. I was asked to pick a layout, a template and an ad unit type (there is only one offered but “search” and “other” are coming soon). Then I was able to copy and paste the code snippet into my site.

Here are those screenshots:

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What is interesting is that when you click on the reports within pubCenter next, I guess that is what they are calling it? You are taken to a notice that says “Reports aren’t available in the latest version of pubCenter yet. To access reports through the previous version, click Go to reports.”

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You are able to control ad units, sites that show your ads, block ads, see reports and manage your account.

I am not sure when my pending status will be removed but below this paragraph I’ll embed an ad, when the ad shows, that means it is active:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Google Search Generative Experience Goes Live For Some Searchers

Published

15 hours ago

on

May 26, 2023

By

Man Woman Future Matrix Ai Google

The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I was able to play with it (which is why this news is not in my video, which I recorded earlier yesterday).

Google announced yesterday, a bit after 11 am ET, that it has begun to invite waitlisted users to try to new Search Generative Experience. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing Labs experiments, like SGE (Search Generative Experience),” Google added.

I spent most of the day refreshing to see if I could play with it before I go offline for the holiday, but I did not gain access. Google did tell me I would likely be offline by the time I get access. So I will play a lot with it on Monday and hopefully report on what I see. But I embedded a lot of videos and screenshots below from others.
Note at around 5 pm ET I gained access, so I scrambled to do some queries and posted a Twitter thread, I embedded those tweets below over here.

Here are lucky users who received access an hour or so after Google announced it opening up:

You can check to see if you have access by checking your email or going to labs.google.com/search, that is the screenshot above in my tweet.

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Here are some screenshots and commentary for some who had early access:

From Andy Simpson – just look at all the clickable links:

Not all local results link to Google.com

Local results show links to Google Business Profiles on Google.com

Here is when Google won’t show an AI-generated answer:

If I do get access before I go offline, I’ll post some quick screenshots on Twitter @rustybrick and try to embed them below this. It is the best I can do with having to turn off everything for the holiday.

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Google said, “Once you’re in, the new generative AI powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you.”

To see my deep-dive on the Google Search Generative Experience announcement, read over here.

My Really Quick Review

Then at about 5pm ET I gained access and I really don’t have time, so I did a Twitter thread which I am embedding here. I will say that I am very impressed with the clickability of the results, I do think it will drive clicks to publishers:

Here are real estate results and the second part shows that Google still shows featured snippets:

People also ask also…

Happy futuristic searching folks!

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Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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