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SEARCHENGINES

Google Shows Off Ads In Search Generative Experience

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Robot Around Ads Google Logo

Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live. Google made a point to say these ad positions and features will likely change as Google continues to experiment with this new search experience.

When Google first announced the Search Generative Experience (I like to spell it out), Google showcased how ads will be displayed, and we covered that over here but now Google showed us an additional ad position within the actual conversation of the AI generative answer in the new experience.

Here is a GIF of it in action, which you can click on to enlarge and see a larger version:

Google Ads In Search Generative Experience

Let’s zoom in a bit and you can see how the “sponsored” labels at the top pretty much look similar to the traditional Google Search result ad slots:

click for full size

click for full size

Then the new ad slots are within the generative answer, as you can see in these screenshots both for desktop and mobile:

click for full size

click for full size

And Google will also place sponsored search ads below the AI generative answer:

click for full size

click for full size

As we said before, advertisers cannot opt out of showing their ads in the new Google Search Generative Experience. This is because this is a labs experiment and Google has not yet built in controls for advertisers yet. Google wants to continue to experiment and see what ad positions work and which do not.

Google also would not share any click through rate differences because again, this is an experiment, labs only right now. But Google may share these in the future, maybe.

In the announcement, Google wrote, “over the coming months, we’ll experiment with Search and Shopping ads that are directly integrated within the AI-powered snapshot and conversational mode. We’ll also experiment with new formats native to SGE that use generative AI to create relevant, high-quality ads that are customized to every step of the search journey.”

So we will be following these experiences and tests closely as soon as we gain access to the new Google Search Generative Experience.

We also covered the new conversation experience for creating Google Ads. And there is a lot more, more than all the stories we covered, so check out both Search Engine Land and this from Google.

Forum discussion at Twitter.



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SEARCHENGINES

Daily Search Forum Recap: July 11, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also browsed” carousel. Google Business Profiles has new Consumer Alerts. Google is testing thin video search snippets. Google expanded translated results to more languages.


Search Engine Roundtable Stories:


  • Google: SEO Feedback On The Last Core Update Was Really Helpful


    Google’s John Mueller said in a video he posted yesterday that the feedback submitted and Google collected around the March 2024 core update has “been really helpful in evaluations and discussions.” He added the Google teams have “been reviewing with the search quality and ranking teams.”

  • Google Ads: Double Row Carousel Shopping Search Ads


    Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?

  • Google Ads Tests People Also Browsed Carousel


    Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.

  • Google Expands Translated Search Results To More Languages


    Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of of now 21 languages.

  • Google Search Tests Thin Video Snippets


    Google is testing a new video format for its search results in the mobile search results. This test shows thinner video search result snippets with smaller video thumbnails.

  • Google Business Profiles Consumer Alerts Document


    Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions and reviews being removed.

  • Google Math Competition


    Google held a math competition for nearly 200 students at the D.C. office recently. Here is one of many photos from that event that I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: July 10, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google volatility tracking tools showed some big movement from Google but the SEO community doesn’t seem to sync up on that. Google Ads is enabling broad match by default for new search campaigns. Bing Search now hides coupons in the explore menu. Google is testing shifting the logo right. Google is testing from sources across the web with a web overlay.


Search Engine Roundtable Stories:


  • Tools Show July 9th Google Search Ranking Volatility But Chatter Limited


    Many of the Google Search ranking volatility tracking tools are showing a spike in volatility over the past day or so. But I need to say that the chatter is pretty limited, relatively limited, compared to what the tools are showing. I am wondering if maybe the tools picked up on some of those indexing issues from the other night or maybe there is something deeper going on?

  • Google Ads Enabling Broad Match By Default For New Search Campaigns


    Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.

  • Google Tests From Sources Across The Web Overlay


    Google seems to be testing a new user experience for the “from sources across the web” search feature. Instead of showing a carousel or content on the search results page, Google is testing popping up an overlay that you can scroll through with more details.

  • Bing Search Now Shows Coupons In The Explore Menu


    Bing Search is now showing coupons deeper in the search results interface, where you now need to click (or hover over) the explore menu icon to see them. Previously, Bing would show these as buttons or labels under the search result snippets, which make them more visible for the searcher.

  • Google Tests Shifting Google Logo Right In Search Results


    Google is testing shifting the Google logo on the search results page to the right. Instead of it showing on the left with nothing below it, Google shifted it to the right, aligned left with the search result listings.

  • Google Car Parking Permit


    Here is a photo of a Google parking permit for the Central Way Plaza location, which I think is in Kirkland, Seattle. This was shared on X. I don’t think I’ve shared a Google parking permit before, so here you go.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: July 9, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Last night, Google had another indexing outage where it was not indexing new content for about an hour. Google is testing country labels in the search result snippets. Google has a new IPTC digital source type that it understands named compositeWithTrainedAlgorithmicMedia. Bing is testing nutrion labels in the image results. Google changed its mind on ads for opioid painkillers. Google Merchant Center and Google Ads is switching to the new feed label.


Search Engine Roundtable Stories:


  • Google Search Bug: Not Indexing or Serving New Content Again


    Google Search is currently having yet another indexing bug, similar to what Google Search experienced just about two weeks ago on June 20th. Google is not indexing new content that was recently published in the past hour or so.

  • Google Tests Country Label In Search Result Snippets


    Google may be testing showing which country the site operates in with a country label attached to the search result snippet. In the example below, Google is showing a “South African” label with the country flag and the country written out at the top of the snippet next to the site name.

  • Google Ads Changes Its Mind – Will Not Allow Opioid Painkillers Ads


    Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.

  • Google Search Extracts Composite Images With Trained Algorithmic Media Types


    Google Search now supports a new IPTC digital source type for images which seems to be about reading if an image was made in help with AI. Google added compositeWithTrainedAlgorithmicMedia to the IPTC photo metadata documentation this morning.

  • Google Ads & Google Merchant Center Country of Sale Migrating To New Feed Label


    A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing advertisers letting them know that if you are currently using Country of Sale it will migrate to the feed label functionality.

  • Bing Search Tests Labeling Images With Nutrition Details


    Bing is testing adding nutritional details to images in its search results. It includes labeling food products with “high calcium,” “lean protein,” “anti-inflammatory,” and other labels.

  • Doogler With Google Laptop & NY Coffee


    Here is a photo the Life at Google channel shared of a cute dog where a Google bandana, at a laptop, drinking from a New York mug at the Google office. Dogs at Google are Dooglers, by the way.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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