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SEOs Not Confident In Giving Advice Around Google Discover

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SEOs Not Confident In Giving Advice Around Google Discover


Alan Kent from Google posted an “informal poll” on Twitter asking SEOs “how confident are you in giving advice or planning strategies for Google Discover?” The poll only had 161 responses, so it is super informal but it showed that most SEOs are not confident in this area.

12.4% said they are confident, 26.1% said only if they are pressed to do so, and 61.5% said they have “no idea.” Here is the poll:

The results are legit – meaning, this is what I’d expect to see from SEOs. If you read through the Google Discover stories – you will learn quickly that it is hard to be confident in gaining Google Discover placement. While we know core updates can impact a publishers chances to show in Google Discover, we also know that many publishers cannot count on consistent Google Discover traffic. Google even warned us not to depend on Discover traffic.

Do you agree or disagree with the poll?

Forum discussion at Twitter.





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Google Officially Brings Continuous Scroll To Desktop Search

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Google Officially Brings Continuous Scroll To Desktop Search

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.

Here is a GIF of it in action:

Google has been continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years. Again, we have seen Google test this countless times, as far back as 2015 and even back to 2011. So it is not surprising to see this roll out.

Brodie Clark spotted this rollout last week and posed about it on Twitter but it was not “fully” rolled out until this week and still is gradually rolling out.

Google told me “we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.” “Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further,” Google added.

Also, what this means for Google Ads:

Forum discussion at Twitter.



Source: www.seroundtable.com

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