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Google Search Ranking Algorithm Update & Volatility Heated

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Google Flames Algorithm Update

I am really trying not to cover the Google search ranking volatility and not report on another Google search ranking update but today things got super heated again. And don’t get me wrong, the Google search results have been very heated for over a month but today, things spiked above those new normal levels.

And I sit here, refreshing the “official” Google ranking updates page, expecting to see Google announce a new update but now, nothing since the April 2023 reviews update has been announced – yet.

Previous Recent Unconfirmed Updates

Just to catch you up, we last reported about an unconfirmed Google update around June 28th and 29th and then again June 23rd then on June 19th we reported about ongoing heated volatility with Google Search. We also reported on an update on June 14th, one around June 14th and ongoing, then June 6th then around May 22/23rd, then around May 17t, then on May 10th and the other around early May.

But again, the past couple of months have been of the charts. Let me share those charts.

Google Tracking Tools

Here are what those tracking tools are showing over the past month or so, especially today’s volatility:

Semrush:

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SERPmetrics:

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RankRanger:

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Advanced Web Rankings:

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Accuranker:

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Mozcast:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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SEO Chatter

There has been a spike in chatter also amongst the SEO community both at WebmasterWorld and the comments here.

Here are some random quotes:

Wednesday’s traffic almost came back to my new, lower level at 97% with today seemingly continuing in a similar way. July 2022 was my lowest traffic month of 2022 after a 17% drop from June, it will be interesting to see if July 2023 will achieve similar.

I have had better, higher and more consistent traffic since Monday, but it started dropping again last night…especially USA, AU, and CA traffic. Traffic to my home page suddenly dropped this week by 74% and then has stayed suppressed since then, but traffic to other pages has been much higher so it compensated. It seems that this is an endless merry-go-round of constantly assuring that some part of the site drops off a cliff, no matter how well it ranks.

And here we go again … Yesterday I achieved 97.7% of my OLD average with good traffic all day UNTIL 23.00 and then it fell of the cliff edge until 07.00 this morning, we’ll see how Friday goes however I doubt it will do much.

What Happen Dude. I Lost All of My Sites Traffic 3000 per day to 200 one of my site and other site ZERO Traffic

Seeing another possible updates already in my niche

Only 2 impression today, can’t figure out where I went wrong , yet unconfirmed update it seems for now

Looks like another shake up is happening. Weird traffic patterns and massive fluctuations in impressions over the last 7 days.

Looks like it’s getting some things right, and a heck of a lot wrong.

I have a strong feeling another confirmed update will be announced in the next few days.

Something definitely happened again today…

Like others reported, a huge drop in traffic AGAIN.

Anyone experiencing a sudden drop in traffic again?

SERP volatility heated again today 7th July

Are any of you seeing anything?

Forum discussion at WebmasterWorld.

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SEARCHENGINES

Daily Search Forum Recap: May 24, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s site reputation abuse policy is still not algorithmically enforced. Google Search can now index EPUB formats. There is a neat place to follow all the embarrassing Google AI Overview examples. Google Analytics 4 adds real-time metrics in the past 5 minutes. Google Search has new profiles for looking at reviews and notes. And I posted thew weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: May 23, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Microsoft Bing was offline for a while today, taking down third-party sites like ChatGPT Search, DuckDuckGo and even its ad products. Google is testing special treatments for Reddit results in search. Google is testing from sources across the web without images. Google is testing replacing related search with people also search for. Google Ads has a referral program, not sure if that is new. Google updated its robots.txt parser code in GitHub.


Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: May 22, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Marketing Live was yesterday and we covered all of the search ad announcements including that ads are coming to AI Overviews. I am seeing a possible Google ranking update, unconfirmed of course. Google and Bing both recommend you upgrade to WordPress 6.5 because it supports native lastmod elements in the sitemap files. There is this weird surge in Google Search Console performance reports for product snippets. Bing is testing search tag filters. Apple Maps may mark a business closed due to missing an address and/or business hours.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Spike Around May 22


    After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.

  • Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools


    Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads.

  • Unusual Surge In Google Search Console Product Snippets Search Performance


    Google Search Console may have another data bug, maybe, this time with product snippets. If you look at your Search Performance report, then filter by search appearance for product snippets, you will likely see a surge in impressions and clicks over the past few days.

  • Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support


    Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says this is a “game-changer.”

  • Bing Search Testing Tag Filters


    Microsoft is testing a way to filter your Bing Search results based on tags. The tag filter is showing up for some searchers via a tab that you can click on via the right side of the page that will expand and show you tag filter options.

  • Apple Maps Listing Permanently Closed Over Missing Business Hours & Address


    Did you know that Apple can mark a business listing within Appel Maps / Apple Business Connect, as permanently closed if that business listing is missing the business hours and business address and/or if the business hours and address do not match what is on the business’s website or other local listings (like on Yelp, Google Maps, etc)?

  • Google Golf Clubs


    Here is a photo from a Google event named “Grow with Google” where there are Google branded gold clubs in this backdrop. You can see them in the golf bag on the right of the photo.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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