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Google Search Ranking Update Monday On May 16th

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Google Algorithm Update

At least we had a quiet weekend for the first time in a while, but that didn’t last long. Monday, May 16th, we once again saw multiple signals of a possible Google search ranking algorithm update that has not been confirmed by Google.

I am seeing spikes in both levels of chatter about an update from within the SEO community, where SEOs are noticing ranking changes with their sites in Google Search. I am also seeing a spike in all the tracking tools in terms of the volatility of the search rankings in Google’s search results.

We are due, very due, a core update from Google. The last core update we had was on November 17, 2021 – which is 6 months ago today. We expect these core updates every 3-6 months and today is the 6 month mark.

In any event, we had many more core-like unconfirmed updates including the Mother’s Day update, the May 1st update, April 20 and 21st update, April 18th update, April 13th and 14th and another update on March 18th both did not get confirmed by Google. Also one on March 11th and March 4th and so on. The last confirmed update was March 2022 Product Reviews Update and that ended on April 11th.

So what are we seeing with this May 16th update?

SEO Chatter

He is the chatter I am seeing in the WebmasterWorld forums over the past 24-hours or so:

Another update yesterday? Sales went zero ( amazon sales still pick up). Lots of foreign and tor traffic again.

Semrush showing me huge gains in keywords for 2 of my 5 sites. One was up 20% every day last week, the other has remained flat. Somethings up.

They definitely did something yesterday. From last few hours of Sunday till yesterday evening traffic flow was noticeably more natural. Maybe they had to temporarily turn off some of their filters – Priority Publisher Promotion (PPP) filter, EAT-based Discrimination Filter (EDF) or simply had to cut down on googlespam boxes for some technical reason. This was coinciding with spike in Semrush sensor.

As of now traffic is exactly as awful as last week.

Google Tracking Tools

The tracking tools, all of them, are showing spikes on May 1st as well. Here are screenshots from those tools:

Semrush:

click for full size

RankRanger:

click for full size

Mozcast – it runs later in the day, so it spotted it yesterday:

click for full size

Cognitive SEO:

click for full size

Advanced Web Rankings:

click for full size

Algoroo:

click for full size

SERPmetrics:

click for full size

Accuranker:

click for full size

So while this may not be a core update – there were some signs of a Google update.

Will we see a core update soon? It has been 6 months today since the last official Google core update.

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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Billions Of Google goo.gl URLs To 404 In The Future

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Google Lazer Bounce

Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving.

Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links to notify users that the link will no longer be supported after August 25, 2025 prior to navigating to the original target page. Then after August 25, 2025, the link will then 404 and not redirect to the right destination URL.

So any redirects you have pointing to your site using goo.gl Google’s service, will die and not be counted.

As Glenn Gabe noted on X, that means billions of URLs on the web will simply vanish and begin to 404. Glenn shared how Majestic knows of 3.6 billion goo.gl links 36 billion historical links in its database.

This is the Interstitial page shown for some goo.gl links starting on August 23, 2024:

Goog Gl Links No Longer Work

Here is the Majestic report from Glenn Gabe:

Majestic Goog Gl

Google wrote:

Over time the percentage of links that will show the interstitial page will increase until the shutdown date. This interstitial page should help you track and adjust any affected links that you will need to transition as part of this change. We will continue to display this interstitial page until the shutdown date after which all links served will return a 404 response.

Note that the interstitial page may cause disruptions in the current flow of your goo.gl links. For example, if you are using other 302 redirects, the interstitial page may prevent the redirect flow from completing correctly. If you’ve embedded social metadata in your destination page, the interstitial page will likely cause these to no longer show up where the initial link is displayed. For this reason, we advise transitioning these links as soon as possible.

Note: In the event the interstitial page is disrupting your use cases, you can suppress it by adding the query param “si=1” to existing goo.gl links.

Is this a pain for any of you? I personally won’t be asking anyone with goo.gl links to update them for me.

Forum discussion at X and WebmasterWorld.



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Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

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Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More


For the original iTunes version, click here.

Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google is testing AI Overviews for Workspace accounts and in the UK. Google barely shows Reddit and Quora in the AI Overviews anymore. Google may have an AI generated content score for sites. A public company lowered its earnings forecasts because of the Google site reputation abuse policy. Google said removing your disavow list should not make you worry. Google URL shortener links will stop serving in a year, resulting in billions of links and redirects to all 404. Google is testing AI-organized local search results pages. Google may be rolling out more 3D and AR images in Search. Google Merchant Center Next is rolling out to all merchants. Merchant Center Next now also supports supplemental feeds. Google knowledge panels are testing store rating reviews. Google Search chat feature for local businesses no longer works. Google Ads changed broad match to intent match in Japan. That was the search news this week at the Search Engine Roundtable.

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Search Topics of Discussion:

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SEARCHENGINES

Daily Search Forum Recap: July 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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