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Google May Replace FID With INP

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Google May Replace FID With INP

At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.

I know a lot of SEOs obsess about Core Web Vitals, despite it not being an even subtle ranking signal, but because it is easy to sell and actually does benefit users and conversions. So I felt it is important to finally cover what is going on with INP, Interaction to Next Paint, and Core Web Vitals.

To be clear, nothing has changed yet with Core Web Vitals and INP is very much in the experimental phase. But there is a chance that INP will be added to Core Web Vital and / or replace FID in Core Web Vitals.

This was announced at Google I/O in this session at about 6 minutes in:

Michal said “FID has some fairly large blind spots.” He said “and that’s why we are introducing a new experimental responsiveness metric, Interaction to Next Paint. INP is a full-page lifecycle metric, just like Cumulative Layout Shift. That means it measures all interactions, not just the first. We call that runtime responsiveness to help differentiate from just loading responsiveness. INP measures the whole input latency, from when a user interacts until they actually see a visual response, not just the initial delay on main thread.”

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This is about making sure the web site lets you interact with it within a short period of time. The example on the right gives immediate visual feedback that an image is being fetched from the network. This visual feedback underscores the importance of communicating a result of an interaction.

Google May Replace FID With INP

INP is a metric that aims to represent a page’s overall interaction latency by selecting one of the single longest interactions that occur when a user visits a page. For pages with less than 50 interactions in total, INP is the interaction with the worst latency. For pages with many interactions, INP is most often the 98th percentile of interaction latency.

Phil Walton from Google also tweeted about it:

So many SEOs are nervous about it, but Annie Sullivan from Google told us to not worry, we can give feedback in the thresholds and other elements.

Google yesterday wrote a blog post explaining the differences between FID and INP, Glenn Gabe summed it up nicely in these tweets with these screenshots:

Google said “We expect the INP score to provide a better compass for websites to improve responsiveness and performance in the future. We will take steps to provide more actionable guidance on the metric in 2022-23.”

There is also a Twitter Spaces interview with Annie Sullivan where Annie answers a bunch of questions around INP. This includes mentions around Google replacing FID with INP. You can listen to it over here.

INP is something to have on your radar but not to panic about – espesially over SEO concerns.

Forum discussion at Twitter.

Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: April 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing more ad formats for its search ads. BingBot is testing new compression methods. Google said it is unlikely your rankings would drop just because you have two or more sites. Google says the indexing API might work for unsupported formats. Google said hyphenated domains are not bad by themselves. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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SEARCHENGINES

Daily Search Forum Recap: April 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel features, plus a bunch of new EV features. Google Notes on Search might not end in May 2024 despite what people suggest. Google Business Profiles asked businesses to register their defibrillators, their AEDs.


Search Engine Roundtable Stories:


  • Google Notes On Search Won’t Necessarily Go Away In May


    There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs experiment will end on that date.

  • Google Maps Releases New Directions, Travel & EV Features


    Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.”

  • Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st


    On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.

  • Google Drops Video Carousel Markup


    Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it “ultimately found that it wasn’t useful for the ecosystem at scale.”

  • Google Business Profiles Register Your Defibrillator (AED)


    Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it.



  • Google NYC Earthquake Reaction Video


    A couple of weeks ago we had an earthquake in the New York region and I finally found a video from the Google NYC office of the reaction of some Googlers while the earthquake happened. These Googlers were recording a video and felt it but were unsure if that was a real earthquake.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.


Search Engine Roundtable Stories:


  • Deepening Google Core Ranking Volatility Hits Yesterday & Today


    I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

  • Google Search Console Adds Unused Ownership Tokens


    Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.


  • Google: Should We Explain The Crawl Stats Report in Search Console


    Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

  • New Google Ads AI Generated Image Tool For Demand Gen Campaigns


    Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.


  • Google Tests Horizontal Lines For Sitelinks & People Also Ask


    Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

  • Google Maps No Longer Will Support Draft Reviews


    Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

  • Doogler In Google Play Area


    Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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