Connect with us

SEARCHENGINES

Google May Replace FID With INP

Published

on

Google May Replace FID With INP

At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.

I know a lot of SEOs obsess about Core Web Vitals, despite it not being an even subtle ranking signal, but because it is easy to sell and actually does benefit users and conversions. So I felt it is important to finally cover what is going on with INP, Interaction to Next Paint, and Core Web Vitals.

To be clear, nothing has changed yet with Core Web Vitals and INP is very much in the experimental phase. But there is a chance that INP will be added to Core Web Vital and / or replace FID in Core Web Vitals.

This was announced at Google I/O in this session at about 6 minutes in:

Michal said “FID has some fairly large blind spots.” He said “and that’s why we are introducing a new experimental responsiveness metric, Interaction to Next Paint. INP is a full-page lifecycle metric, just like Cumulative Layout Shift. That means it measures all interactions, not just the first. We call that runtime responsiveness to help differentiate from just loading responsiveness. INP measures the whole input latency, from when a user interacts until they actually see a visual response, not just the initial delay on main thread.”

This is about making sure the web site lets you interact with it within a short period of time. The example on the right gives immediate visual feedback that an image is being fetched from the network. This visual feedback underscores the importance of communicating a result of an interaction.

Google May Replace FID With INP

INP is a metric that aims to represent a page’s overall interaction latency by selecting one of the single longest interactions that occur when a user visits a page. For pages with less than 50 interactions in total, INP is the interaction with the worst latency. For pages with many interactions, INP is most often the 98th percentile of interaction latency.

Phil Walton from Google also tweeted about it:

So many SEOs are nervous about it, but Annie Sullivan from Google told us to not worry, we can give feedback in the thresholds and other elements.

Google yesterday wrote a blog post explaining the differences between FID and INP, Glenn Gabe summed it up nicely in these tweets with these screenshots:

Google said “We expect the INP score to provide a better compass for websites to improve responsiveness and performance in the future. We will take steps to provide more actionable guidance on the metric in 2022-23.”

There is also a Twitter Spaces interview with Annie Sullivan where Annie answers a bunch of questions around INP. This includes mentions around Google replacing FID with INP. You can listen to it over here.

INP is something to have on your radar but not to panic about – espesially over SEO concerns.

Forum discussion at Twitter.

Source: www.seroundtable.com

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Google Hanukkah Decorations Are Live For 2023

Published

on

Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

on

Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

on

Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending