SEARCHENGINES
Google Search Ranking Update Volatility Tremors On September 12th

I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today.
I am seeing SEO chatter, where SEOs start to talk about ranking fluctuations in the forums, starting yesterday morning and continuing throughout the day. I also noticed that some of the automated Google tracking tools are picking up on the changes. Yeah, volatility is the norm now with Google Search, but when you align the trackers to the SEO chatter, normally that means something is up with the ranking algorithm.
It is common to see minor ranking adjustments or “tremors” after the confirmed Google algorithm updates are pushed out – so maybe this is that?
SEO Chatter
Here is some of the early chatter I spotted on Twitter and on WebmasterWorld and in the comments area on this site related to the new volatility with the Google search results:
Huge drop today…
Same for me today.
On my page its Google discover, its since the update very very Low…
Today + 2000 keywords but – 8% of traffic. Mah
10,000 keywords and currently -35% of traffic. I win..
There is definitely no way these clowns are done with their never ending update. Too much fluctuation. AGAIN. Every single update my site is hit with a downward spiral.
Knew they had not finished messing around. Oh it’s finished now, yeah right! Finished yesterday on -20%. Definitely smells more of Google.
I think either the update is continuing or another one started straight away.
We have nose dived since the update finished?
Traffic way up, Conversions have flatlined since the day the supposedly update finished.
There is something running as the traffic is now all over the place. Right after this post of Barry there was a drop like a stone. Now as I type it is coming back but very erratic. Also Google analytics has been a mess since they changed over. 18 hour delays for us now to see the stats. Hopefully this mess will end this year as its been 4 years of crap.
something is definitely not right.
Has it finished still seems very choppy out there….
So if this is Google messing around, which it likely is. Then this means that their ‘so called update’ has last over a month. Longer than their proposed 2 weeks. I say this because before I joined this glitched messageboard/forum I remember losing 15% traffic. Done research and noticed I was not alone. A few days later G announced the update and now we are still going through it. Its mental. I’ll admit I haven’t been blogging for long but it all feels like a joke.
Today, like those above me, I am once again suffering a loss of traffic. It continues in the usual downhill trend. I’m beginning to wonder if this is related to their court case, hmm..
Something is happening, @rustybrick. Unconfirmed update? Rankings are down 7% today.
— Madhsudhan Khemchandani (@madhsudhank) September 13, 2023
That is just some of the early chatter.
Google Search Rank Tracking Tools
Here is what the tools are showing, not all are updated for today, so I may update them again later on in the day:
Have any of you noticed ranking changes in the past 24 hours or so?
Forum discussion at WebmasterWorld.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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