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Google Search Ranking Updates, Google News Updated, SEO, Ads, Local & More

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Google Search Ranking Updates, Google News Updated, SEO, Ads, Local & More

This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its design, added more features and customizations and relaunched in Spain. Google updated its help documents around Googlebot crawling, job posting and moved HTTP status documentation around, Google also clarified how to use product rich results markup on product variants. Google said content not visible on a page is no longer treated as less important. Google also said that hyphens in URLs as keyword separators are still recommended over underscores. Google Local Service ads requires five or more reviews for some service types. Google Ads will fix the performance max product listing tab to allow you to compare reports. Google Shopping Ads seems to be testing inserting queries related to material into the ad title. Google added a new LGBTQ+ owned business attribute to Google Business Profiles. Google in store nearby search feature is being tested in an expandable menu. Google is testing rounded favicons in the search results. Bing is testing a secure and HTTPS label in its search results. Google tests two rows of brand box stories for snippets. Google is also testing bolding domain names in the snippet. Google posted an interactive infographic timeline of Google Search since it launched. Google is trying out YouTube shorts for help content while John Mueller cuts his office hours to only once per month. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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Source: www.seroundtable.com

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Microsoft Bing Search Features & Tests

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Bing Magnifying Glass

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?

(1) Sorting results by more parameters:

(2) Related videos under the video results:

(3) Dynamic and animated carousel information box of sorts, life cycle feature:

(4) See this location:

(5) I am not sure what this is about:

(6) Left side product refinement filters:

(7) Want more deals feature:

(8) “Top Headlines” in Bing at the sitelink on the desktop search:

(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:

click for full size

(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:


This is in addition to the other items we recently posted about Bing.

Forum discussion at Twitter threads above.



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The Return Of Yahoo Search

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Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forum discussion at WebmasterWorld.



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Google Says Spammy Links From Porn Sites Are Not Something To Prioritize

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Google Handcuff Adult

Google has posted one of its Google SEO office-hours, this one was posted today, recorded in January, after the Google layoffs news, and one question asked was about if you should worry about spammy from porn sites and if they can cause bad for ranking in Google Search.

In short, Lizzi Sassman from Google said not really. She said, “This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy.”

This is similar to what John Mueller of Google said in 2016, saying “Adult sites aren’t automatically spam, and links from them not automatically unnatural / problematic.” Of course, the question here is that we know the links are spammy and from adult sites. The question before was, the links were from adult sites and not necessarily spammy.

The question was asked and answered at the 5:20 mark in the video:

Here is the transcript:

Are spammy links from porn sites bad for ranking?

Anonymous is asking, I’ve seen a lot of spammy back links from porn websites linking to our site over the past month using the Google Search Console link tool. We do not want these. Is this bad for ranking and what can I do about it?

This is not something that you need to prioritize too much since Google Systems are getting better at figuring out if a link is spammy. But if you’re concerned or you’ve received a manual action, you can use the disavow tool in Search Console. You’ll need to create a list of the spammy links and then upload it to the tool. Do a search for disavow in Search Console for more steps on how to do this.

Later on in the video, there is a question about disavowing links in general. Google has downplayed the importance of disavowing over the years and this is related to this question, so here is that transcript:

Will disavowing links make my site rank better?

John: Jimmy asks, will disavowing spammy links linking to my website help recover from an algorithmic penalty?

So first off, I’d try to evaluate whether your site really created those spammy links. It’s common for sites to have random, weird links, and Google has a lot of practice ignoring those. On the other hand, if you actively built significant spammy links yourself, then yes, cleaning those up would make sense. The disavow tool can help if you can’t remove the links at the source. That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there. There’s no low effort, magic trick that makes a site pop up back afterwards. You really have to put in the work, just as if you did it from the start.

Forum discussion at Twitter.



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