This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its design, added more features and customizations and relaunched in Spain. Google updated its help documents around Googlebot crawling, job posting and moved HTTP status documentation around, Google also clarified how to use product rich results markup on product variants. Google said content not visible on a page is no longer treated as less important. Google also said that hyphens in URLs as keyword separators are still recommended over underscores. Google Local Service ads requires five or more reviews for some service types. Google Ads will fix the performance max product listing tab to allow you to compare reports. Google Shopping Ads seems to be testing inserting queries related to material into the ad title. Google added a new LGBTQ+ owned business attribute to Google Business Profiles. Google in store nearby search feature is being tested in an expandable menu. Google is testing rounded favicons in the search results. Bing is testing a secure and HTTPS label in its search results. Google tests two rows of brand box stories for snippets. Google is also testing bolding domain names in the snippet. Google posted an interactive infographic timeline of Google Search since it launched. Google is trying out YouTube shorts for help content while John Mueller cuts his office hours to only once per month. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
Daily Search Forum Recap: August 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has shockingly said the Google product reviews update finished rolling out on August 2nd, despite us all thinking it would be done two weeks later. Google has a new way of handling searches with quotes in them. Google’s Things To Know feature has returned to the desktop results. Google is testing business listing photos as an overlay. Google Discover Ads gain features, insights, and Ads Editor and API support. Plus my weekly SEO video recap is live for you all to consume, like, subscribe and comment on. Have a great weekend everyone!
Search Engine Roundtable Stories:
- July 2022 Google Product Reviews Update Finished On August 2nd & No One Said Anything
So Google has finished the rollout of the July 2022 Google Product Reviews Update in a record-breaking fashion, in a six-day period. It even shocked Google because Google originally estimated 14-21 days for the rollout and Google didn’t even mention anything on its social channels about the update being done rolling out.
- Google Updates Searches With Quotes To Show Location Of Page That Contains Quoted Words
Google announced it has changed how it displays search results for queries that use queries. The search snippet will now display the portion of the page where the quotes match, so the searcher knows where to look on the page when clicking through to the URL.
- RankRanger: Google Things To Know Back In Desktop Search Results
About two weeks ago, Google stopped showing the Things To Know box in the desktop search results but don’t fret, it seems to be back now. RankRanger’s tracker tool spotted that the Things To Know box has returned to normal levels within Google Search.
- Google Business Listings Test Photo Overlay Interface In Web Search
Google seems to be testing overlaying the photos of some Google Business Profile listings in the web search results. Typically when you click on a photo in a Google Business Profile listing you are taken into the Google Maps interface to view the photos but this test simply overlays the photos on top of the web search results.
- Google Ads Editor & API Now Support Discovery Ads, Plus New Audience Insights
Google announced a bunch of new things for Google Discover Ads yesterday. They include that the Google Ads Editor and Google Ads API now support Discovery ads, there are new audience insights at the Discovery campaign level, and new support for images with text overlays.
- Search News Buzz Video Recap: Google Product Reviews Update Done, Blogger SEO Best Practices, Mobile-First Indexing Alive, SEO Rants & Much More
Shockingly, Google finished rolling out the Google product reviews update on August 2nd and didn’t even tell us on social. We are seeing some volatility and fluctuations in Google Search may be due to the Google Product Reviews…
- Outside Of The Google Chicago Subway Cars
We have posted numerous photos of the subway cars on the rooftop of the Google Chicago office before, just search this site. But this one shows a wider view and shows how really long this is. I always
Other Great Search Threads:
- Based on analyzing the July Product Reviews Update (which is still rolling out), I wanted to share some interesting SERP features I’ve seen that can help users while researching. E.g. From the web w/carousels, Buying Guides br, Glenn Gabe on Twitter
- Did you know: LSA Reviews Can totally be bought and are a huge ranking factor. “$4,000 for 1,500 reviews was a recent quote., Ben Fisher on Twitter
- It links to a specific part of a page ( https://t.co/zjDJaSF1tm ). In the case of your site, it loads so slowly that it doesn’t seem to work., John Mueller on Twitter
- Perhaps, instead of assuming there’s some secret SEO juice attracted / detracted from these pages, consider what it is you want to achieve with them, and wha, John Mueller on Twitter
- I’m guessing it’s ranking either for different queries, or in a different way. Average ranking is tricky since it includes highs and lows. One way to find out more is to try to dril, John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
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Daily Search Forum Recap: August 5, 2022
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