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Google Search Research Paper Paints Negative Connotation Of SEO

Published

11 months ago

on

Google Search Research Paper Paints Negative Connotation Of SEO

A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.”

This paper was first highlighted by Roger Montti who asked if this research paper is what the helpful content update is all about. I do think Roger is right here, it does seem like, at least in part, this paper does describe a lot of what the helpful content update is about.

The section goes on to read, “This is intuitive since these texts tend to simply string a series of keywords together and are therefore incoherent. Furthermore, we found a moderate number of product pages and professional profiles that also attempt to perform some form of SEO. We observed that media-centric domains, such as image hosting domains, often contain incomprehensible embedded text, possibly for SEO.”

Google Search Research Paper Paints Negative Connotation Of SEO

Pedro Dias, former Google spam fighter, now SEO, noted this on Mastodon and said, “This is an unfortunate wording from Google on their research “Generative Models are Unsupervised Predictors of Page Quality” whitepaper. It clearly casts SEO widely as spam and a contributor to “low quality”.”

Pedro isn’t wrong, but John Mueller of Google tried to downplay it by saying, “I think one of the challenges is that “good SEO” is essentially invisible: it’s a well-structured site, it has good content, people like it — those are not attributes associated with SEO by the bigger web.” “I feel it’s a losing battle to frame it as “not all SEO is bad”,” he later added. Keep in mind, Googler’s like John Mueller and others have said SEO is important and something Google values but then you have this research paper…

It is sad to see this wording in a Google research paper but we do know how much of a black eye the SEO industry has in the outside world. If you don’t know, just ask a layperson about SEO and see what they say. You would hope someone who works at Google on search would not shared those views but Google is a big company.

In any event, it might make sense to read through the research paper knowing that just because there is a patent document or research paper it doesn’t mean Google uses it. But this one, very well might be aligned to the helpful content update.

Forum discussion at Mastodon.

Source: www.seroundtable.com

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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

Published

7 hours ago

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November 29, 2023

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Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

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23 hours ago

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November 28, 2023

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Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

Published

2 days ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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